Top 5 customer feedback tools for your business

Creating a customer-focused culture will help you gain new business opportunities, that automatically reduces marketing costs for your business. It’s seen most of the businesses overlook the importance of a customer’s feedback, however receiving  direct voice from the customer about your products or services, can make you a strong competitor.

In today’s world, your customers will have plenty of options, and your rivals are always ready to find any possible way to steal them from you. Therefore, customers feedback will give you in-depth insights about their opinions for your brand, which can then be analyzed to offer better customer experience, as well as build stronger relationship with them.

This article will highlight top 5 customer feedback tools that you should consider for your business.

1- Kampyle

Kampyle

Overview

A web-based tool, Kampyle offers customer feedback solution that allow business owners to understand their customers, better. Offering an ability to gather feedback at every customer’s touchpoints – you can gain deeper understandings that can help you evaluate and optimize customer’s experience based on their objective insights.

Eliminate those guesswork and understand why your customers behave so, by adopting Kamplye customer feedback solution  for your business.

Website: www.kampyle.com

2- Feedbackify  

Feedbackify

Overview

A website widget, Feedbackify allows the quickest and easiest way to receive feedback from your customers. This way it enables you to engage your customers with content they like. Easy to integrate, you can create your own customized survey form, then copy and paste code into your site’s HTML, and finally start receiving valuable feedback from your customers. You can filter your feedback by “category” and “sub-category” that will help you deeply understand your customers and offer service that they like.

Website: www.feedbackify.com

3- CustomerSure  

Customer Feedback

Overview

A customer feedback software, CustomerSure will allow you to collect, manage and respond to your customers feedback, effectively. This tools automatically send simple surveys to encourage your customers provide opinions, without being pushy. One of their exciting feature, it allows you to track results over time allowing you to find and fix problems, instantly.

Website:www.customersure.com

4- Hively

Hively

Overview

Another great tool for generating and measuring customers feedback, Hively empowers customers to provide feedback in real-time. Easy to integrate, this effective solution also allows you to embed survey inside an email. This way, you can create a personalized email to encourage your customers provide their opinions, in an effort to offer experience relevant to the voice of your customer.

Website: www.teamhively.com

5- GetFeedback

GetFeedback

Overview

One of the most modern customer feedback software tool, GetFeedback allows you to create a visually engaging survey that automatically encourages your customers to participate in it. It automatically formats your survey for those who are taking it on their smartphones, tablets and any browser. You can also add rich media in an effort to get their feedback for your product videos.

Who says surveys aren’t fun? With GetFeedback, it’s always fun!

Website: www.getfeedback.com

Regardless to any of the above tools you opt for your business, knowing your customers feel and what they expect from your products or services, becomes crucial to gain a competitive edge in this modern world.

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Macy’s Inventory Strategies: What every retailer can learn?

In this modern world, an organized inventory flow becomes necessary to fulfill your customer’s need coming from multiple sources.

With the advent of technology, modern consumers have multiple ways (that include in-store, online, call-center, mobile, etc.) to browse and purchase products they like. However, there are many retailers who still find it a challenge to reach out every customer’s needs due to supply chain issues. This why retailers need to consider Inventory management best practices.

Retailers

Having a successful inventory management practice in place, you can eliminate the risk of out-of-stock situations, while at the same time you ensure that inventory costs does not affect the bottom line of the business. This means there should be a balance between demand and supply.

In this article we will discuss, how Macy’s – a successful mid-range chain of department stores (850 stores in total) manages their supply and meets the demand for all channels.

Macy’s has mastered inventory and you can, too!

Today, Macy’s is considered to be one of the biggest brick-and-mortar store offering some of the best deals. Now, that doesn’t mean the department store is obvious to the advantages of online retail. Their much thoughtful decision, to invest in omnichannel solutions is an effort to offer better, and seamless shopping experience.

Omni-channel is very much about “inventory optimization through technology,” said Terry Lundgren, chairman, president and CEO of Macy’s Inc., in a talk delivered last week in Tucson. Inventory visibility across all stores and channels is the key enabler, he added.

Macy’s key inventory management practices that benefited shoppers and helped them as well, improve inventory optimization  

- Real-time visibility

In most cases, retailers display 80% products in their showroom. Hence, 20% of their inventory are left unsold, as they are not seen. And, product visibility has a major role for inventory optimization. However, adopting a real-time program has helped Macy’s improve their supply chain flow. They can now allow customers get an access to all their inventory with the help of technology, even if is not present in the showroom. This way customers can order for the product that is in the warehouse, which is then shipped to the them.

For example, you are selling footwear and one of your customer is looking for size 8, however, it is not present in-store, but you have it in your warehouse. In such cases, you can allow customers make a purchase for the size 8, which later can be procured and shipped to the customer.

- Omnichannel

Having a real-time visibility has no doubt helped Macy’s to manage inventory, however offering omnichannel solutions was their key to a successful inventory optimization.

Investing millions in an effort to allow customers an ability to purchase products whenever and however they want, has made Macy’s one of the leading department stores. Their omnichannel solutions included flexibility in order fulfillment for customers shopping in-store, online, or even a combination of both including in-store pickups and allow home delivery, too..

What can you learn?

Having a real-time software  for your inventory across all your stores and warehouses is a must to manage your supply chain. And, adopting a real-time inventory solution, you can come with unique inventory optimization tactics to improve omnichannel shopping experience. With more and more retailers experimenting different ways to offer omnichannel solutions, it’s time for you to seriously think about leveraging the above best inventory management practices to better serve your customers in this modern retail world.

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Top 5 Repricing Software for Amazon and eBay

If you are planning to sell your products on leading marketplace Amazon or eBay, you’ll have many advantages that include increased visibility and conversions. In order to gain those benefits, online retailers need to overcome few challenges inherent to marketplace selling. Among those, products pricing has always been a biggest challenge for Amazon and eBay sellers, regardless to the one  selling unique/antique products, having no competitors.

A common frustration amongst most of the sellers on Amazon and eBay, is not being able to have a competitive pricing pricing strategy in place. And, most of them overlook the importance of pricing strategy, when selling over marketplaces. Ignoring this very important aspect of marketplace selling, new sellers find its very difficult to compete with larger players selling on the same platform. In order to cope up with this dangerous challenge, adopting a repricing and inventory management software solution will be an ideal choice for managing products, when selling over Amazon and eBay.

In the article, we will highlight the top 5 repricing software that will help you automate your pricing structure, allowing you more time to focus on important matters, like providing superior customer service.

1 – Seller Dynamics

seller-dynamics

If you sell on variety of marketplaces, including Amazon and eBay, then take a look at Seller Dynamics. This software enables sellers to set their pricing structure on autopilot, it mean repricing will be set according to the principles of supply and demand. And, whenever you list a new product, it’s in-built inventory management software will update inventory levels and prices on-the-go. By adopting Seller Dynamics, you can ensure that your products will always sell on profitable rates based on Amazon and eBay rules.

Website:  www.sellerdynamics.com

2 – SolidCommerce

SolidCommerce

SolidCommerce is an Amazon and eBay repricing software that allow sellers to automate their pricing structure based on the competition. Allowing an ability to set different prices for the same products on multiple marketplaces, you can adjust your shipping offers as per the product and it’s demand. Offering a number of price and inventory management solution, SolidCommerce can run of your cost when selling over Amazon and eBay.

Website:  www.solidcommerce.com

3 – Repricer Express

repricerexpress

Repricer Express is another preferred repricing platform for Amazon and eBay sellers. This platform is considered to be an ideal, as it not only allows sellers to set customized pricing rules, but also gives them an ability to lock a minimum and maximum prices. This way sellers can ensure that their products are not selling too low or too high. Designed with the latest technology in mind, Repricer Express even takes competitors shipping rates into calculation. This way sellers are rest assured that their products are priced to win a profitable business.

Website:  www.repricerexpress.com

4 – Appleagle

Appleagle

Considered to be a multi-channel pricing software, Appleagle provides competitors product pricing that allows them to stay on top of others selling on Amazon and eBay. The most powerful feature, is it’s “Continous Repricing” tool that automatically updates product prices, allowing retailers to stay ahead of competition all time and increases their chances for winning the Amazon  Buy Box.

Website: www.appeagle.com

5- Teikametrics

teikametrics

Offering a team of experts to configure your repricing parameters, pre-test your results, as well as  provide unlimited ongoing pricing solution, Teikametrics is proving to be a dynamic repricing as well  inventory optimization software for Amazon and eBay sellers. This technology has an ability to spot trends before competitors and allow sellers to make real-time pricing adjustments to optimize profit.

Website:  www.teikametrics.com

Posted in Inventory Management Software

World’s Top 5 innovative retail companies

Innovation is the key for any successful retail business that keep it going on. With huge competition rising in the retail sector, today many retailers are try their level best to come up with unique innovations by leveraging modern business practices and technology, however only few prove to be successful.

In this article, we will discuss on the top 5 innovative retail companies, and their innovative contribution that automatically attracted millions and millions of consumers across the globe.

Top 5 Retail Companies

1 – Amazon.com

Overview

Founded in the year 1994, Amazon.com started off as an online book store and soon diversified to selling electronics, apparel, furniture, etc. Founder Jeff Bezos, is considered to the one of the most forward-thinking entrepreneur who constantly believed in not just attracting consumers with special offers and discounts, but also offers service that are valuable to them. Free two-day shipping, same-day delivery, are some of their great innovations till date. It’s next innovation, to use drones for small package deliveries, but still in talks.

Some figures

Recording a revenues of US$ 88.988 billion in 2014, Amazon has launched it’s first physical store in 2015.

Website: www.amazon.com (original U.S. site)

2 – Walmart

Overview

Founded in the year 1962, today Walmart is considered to the world’s largest company by revenue. Operating a chain of discounted department stores and warehouse stores, Walmart’s innovation was to focus more in smart mobile solution to make their consumer’s experience easy, quick and enjoyable. Allowing customers an ability to skip long-checkout lines and pay for the products using smartphones earned them a good brand value in the retail industry, and still continues till date.

Some figures

Recording a revenue of US$ 476.294 billion (2013), Walmart has above 2.2 million of employees across all their stores.

Website: www.walmart.com (commercial website)

3 – EBay

Overview

Founded in the year 1995, eBay started off as an online auction site, but today it is more than just an auction site. The business has evolved into a global ecommerce and payment platforms. Ebay’s RedLaser comparison app allows “showrooming”   – an innovative strategy that give customers an ability to scan product barcodes while in a store, and later search for the best deal on that product at that moment, whether in that store, online, or at another store nearby. Another innovative creation, is “eBay’s Connected Glass.” This is a kind of technology referred as “shoppable windows” or “digital storefronts” – allowed passersby an ability to order with the tap of a finger and pay for using the PayPal mobile express checkout. A benefit to both , this innovation did not only save customer’s time but also helped the company generate sales even after store-hours.

Some figures:

Recording a revenue US$16.05billion (2013), eBay has employed innovative people as it aims to be a leading platform for innovation.

Website: www.ebay.in (Official website)

4 – Zara

Overview

Founded in the year 1974, Zara is a Spanish clothing and accessory retailer which is now considered to be the world’s largest apparel retailer. Today, Zara is known as an innovative solution to both the style and marketing problem. What makes Zara unique, is it believes to get new styles in the market – and has a capacity to develop a new designs and get them to the stores, in just two weeks. It seems to be pretty impressive, compared to six month industry average. The brand produces about 11,000 unique designs annually which estimates thrice more than it’s key competitors. Offering a range of forward design to consumers in a short span of time, encourages Zara lovers to make repeat visits.

Some figures

With over 2000+ stores worldwide, Zara recorded a revenue of  €7.071 billion in 2009.

Website: www.zara.com (official website)

5 – Macy’s

Overview

Founded in the year 1858, Macy’s is a mid-range chain of departmental stores owned by American multinational corporation Macy’s Inc. Today, Macy’s with it’s innovation allow customers an ability to order and receive products from any of their stores (recording 850 department stores) and receive their order the same day. Focused in providing a seamless shopping experience and offering same day delivery is the best innovation of Macy’s, which is what encourages fashion lovers to make this brand one of their favorites.

Some figures:

Recording a revenue of $27.93 billion (2013), Macy’s has employed 172,500 skilled workers across their stores.

Website: www.macys.com (official website)

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Tips & Tricks: Selling better on online marketplaces in 2015

Online marketplaces have been around for quite a while now. Amazon that had launched its online marketplace back in 2000, today has proven to be the world’s largest and most successful marketplace. Another big name to the list, is EBay.

Looking at their success, encouraged many high street retailers to launch their marketplace. If your are one of them who thinks selling over marketplaces are only for large players, then you are still in the dark. It’s almost a no-brainer for any retailer to sell via a marketplace, and as per surveys – over six out of ten online shoppers prefer online marketplaces, so the opportunity is large.

Selling Online Marketplaces

This article will present effective tips and tricks that will help any retailer sell better on  online marketplaces(regardless of what online marketplace they opt for) in 2015.

- Be unique with your shop’s look

You may realize that many store’s listed on the online marketplaces have the same product line that you do. So, how can you stand out from the crowd? The first thing you should focus on, is your shop’s appearance. Online marketplaces allow retailers with a readymade theme, however some allow customization too. Ensure, you be unique with your shop’s appearance that can easily describe your brand and offerings in a very catchy way.

- Get the photograph right

Every online marketplace allow retailer an ability to upload an image for their store. However, the importance of it has been overlooked by many retailers, but it is the most strongest influential factor to divert traffic. Since online shopping does not allow customers to touch and feel the product, it becomes important to offset this by getting the photograph right. Ensure your store’s and product photograph are clear and of high quality, able to attract customer’s attention on-the-fly.

- Make use of the available widgets

Many online marketplaces allow easy integration with application that help retailers to divert more traffic to store. Some offer this service are for free, while others do charge a nominal fee – but adopting widgets that are provided by the online marketplace you sell on, will make it easy to bring in more customers. The best way is to incorporate the widget into your shop’s website which will help you showcase products from the storefront.

- Adopt storytelling format in your descriptions

Description in a sales pitch will not attract customers. Today, customers are more likely to shop from stores that allow engaging content. Therefore, offering content, as if you are narrating a story will make more and more customers engage and get engrossed with your brand.

- Involve the most searched keywords

You will want to make sure that you use the most-popular keywords in your descriptions, however at the same time your keywords need to be unique to stay on top in search engines. The best way is to look-up for the most-searched keywords relevant to your brand and products, create a list, and prepare some unique ones out of those and add them to your descriptions.

- Ensure your returns policy is highlighted

Online shoppers will always look-up for a store’s returns policy, no  matter what marketplace they are present on. And, you would not like to take a chance – hence display clear returns information in bullet points that will not only make it easy to read, but also avoid ugly scenarios and a potentially unhappy customer.

- Join their community

Most of the online marketplaces available out there have their own community. Obviously they will not bring in traffic to your store, but they have regular forums that offer tricks with practical information that will help you sell more. Join the community to build up network and get a thrust to a right start.

- Be loud on social networking sites

With billions of active users over social networking sites, it becomes a great source to divert online shoppers into your store. Adopt Instagram, Facebook, Pinterest, LinkedIn to find appropriate audience and direct more and more buyers to your online shop.

- Have a blog page

Having a blog page is even more helpful to reach out potential buyers. Integrating social networking share buttons to your blog page will keep your content shared always, and at the same time pull in new customers into your online store.

- Implement an inventory management system 

Always remember! Inventory is the key to success while selling on online marketplaces. And, if you are unable to fulfil your customer’s order, it will create a first bad impression and they’ll never return to your store. The smart way, is to implement an inventory management system that will help you organize your inventory and keep levels up-to-date. Orderhive, an inventory management software is gaining immense popularity as it allows online marketplace store owners an ability to sync all their inventory (from multiple warehouses) into one centralized system. Allowing clear insights of  all your inventory in real-time, will make it easy to manage and maintain inventory levels, efficiently.

Wrapping up

Online marketplace are proving to be an ideal solution for retailers to gain maximum exposure. But if you are a newbie, carefully abide the above mentioned tips and tricks to make selling easy, enjoyable and profitable in this year 2015.

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5 Apps that every online retailer should use

With the advent of technology, retail industry has come a long way. From spending long-hours maintaining a never-ending pile of paperwork to being able to manage crucial business tasks from an electronic gadget, retailers can now not only access but also perform business tasks anytime, anywhere.

In this modern world that we live in, online retailers can run their business with nothing more than a smartphone. That’s probably simplifying things, but you can see how far ecommerce industry has come since they first started struggling with operational activities many years ago.

As a tribute to the evolution of retail, below are 5 apps that every online retailer should use, if they for an easy and quick way to perform important business tasks on-the-fly. Though some offer a free-trial period, some are free to use, while others have a paid subscription plan, in the end they’ll allow you to efficiently run your stores and boost sales like never before!

Here we go.

1.

App name: Orderhive

Orderhive

Category: Inventory and order management app

Overview: You may be either running a single store or selling products over multiple platforms, adopting an inventory management and order management app becomes helpful. Implementing Orderhive, an inventory and order management app will help retailers to integrate and manage all their stores and orders from one single interface. Eliminating the need of logging into different accounts manually and managing them separately, Orderhive app is an ideal multi-channel solution for online retailers.

2.

App name: MailChimp

MailChimp

Category: Marketing

Overview: Marketing is the backbone for any online retailer’s business, hence implementing a marketing app will help retailers to get into action on-the-go. Speaking about branding, email marketing is considered to the oldest and still proving to be an effective method to promote products or services. And, when it comes to email marketing- MailChimp is the most trusted and preferred email marketing app that is used by 7 million people around the world to send billions of emails every month. Automate your email campaigns and monitor growth in real-time by downloading MailChimp’s app, today!

3.

App name: Tidio Live Chat

Tidio Live Chat

Category: Customer service

Overview: Most of people who shop online are new to your site and looking for products and information that they are willing to purchase. Your store may have relevant products and information they are looking for, but if they are unable to get what they need, they’ll immediately jump to another store to purchase products they intend to. Therefore, being able to attend customers who are lost can reduce bounce rates, drastically. Tidio Live Chat app is an ideal customer support solution to increase contact and provide refined communication to customers. Send automated messages to customers as Tidio allows real-time view of all online shoppers who visits your site. This makes it easy to understand and offer help to customers in an informed way.

4.

App name: Social Login

Social Login

Category: Social media

Overview: Running an online retail business, means you need ensure that your products and services are easy to share with others in the world of online. Social login links one or more social networking sites to a website, ensuring users can easily sign up to your website using their social network accounts. Offering a customizable interface, Social Login has proved to increase registration up to 90%.

5.

App name: Aftership app

Aftership App

Category: Shipping

Overview: Fulfilling customer’s orders in time will determine the success of your online retail business. And, by adopting AfterShip app online retailers can ensure that their sales order are matched with the correct carriers and delivered on time. Allowing retailers an ability to track sales order status in real-time, they can notify their customers offering them a good shopping experience. This way retailers can ensure more returned customers after shipping.

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Customer support is the new sales

Your existing customers will be a word of mouth for your brand. Therefore the way you treat them will determine your future sales lead.

Impact of customer support back then

Thinking about customer support two decades ago did not create a major impact on future sales, however today with the advent of Internet and technology it’s the way around. Let me narrate you my personal experience.

When I was ten (back in 1996), I remember it was Christmas time and that was the first time my parents took me to a store downtown for Christmas shopping. My father picked up a classy blazer for him, my mother selected a beautiful dress, and both of them got me a pair of suit and shoes. Unfortunately, while packing the sales clerk mismatched the size of my blazer that we realized when I tried it at home. Immediately we drove back to the same store, but instead of apologizing the sales clerk behaved rudely with my father and on consulting the manager, even he was harsh. My mother (in a soft tone) said that due to bad customer experience, she will never return back to the store and also stated that she will tell all her friends in the same locality about the bad experience. And, we never ever returned to the store.

At that time, my mother had few friends in the same locality whom she discussed about the bad experience we had at the store, but the word of mouth influenced not more than 4-5 people. Hence, customer support earlier did not have impact on future sales.

Customer SupportImpact of customer support now

Today, with the existence of multiple social media accounts imagine how easy it becomes to make your bad customer support go viral. Customer who experience a bad support while shopping for products or service now have an ability to share it with millions of people who are active on social networking sites. And they do so.

I’m sure product or service reviews has an important role to play in making a purchase decision, for most of us today. Hence, the way you treat your customers will determine the competitive advantage in the year 2015.

Here are few ways that will help you encourage your customers to shout out a good word for your brand and divert more sales for your business.

Stick to your word

You don’t have to overdo to impress your customers, but at the same time it becomes very important to stick to your word. For instance, if you offer a freebie with particular product, or you offer free shipping, or a next-day delivery on your website ensure you are able to fulfill it. Don’t overcommit! Performing what’s said will create a unique trust in their mind and refer your brand to others as a trustworthy one.

Customers like surprises

It’s always a good idea to do a little extra for your customers out-of-the blue. Offer free product that you think they will like (refer customer’s data and know their preference). Call your loyal customers or email them at special occasions that can include birthdays, anniversaries, etc. By offering surprises to them, they’ll love you for it and share their good experience with the close ones and over social networking sites too.

Be quick

Today, customers will prefer to shop from a site or store that value their time. Customers may upfront choose your brand but that doesn’t mean you take them for granted. In this competitive world, always remember it takes fraction of seconds for customers to discontinue with your brand and jump to one of competitors who does value customer’s time. Ensure you focus more on this factor which will take you a long way.

Be a good listener

Upfront offering customers what they like will keep you ahead in the competition. Dig up customer’s history and analyse their preferences and challenges they faced and offer services and solutions that will not only encourage them to make your brand one of their favorites but also divert new sales lead for your business.

In Closing

We have already stepped in a new year, and one of the current trend to keep you in business is how well you design your customer support. Because, your happy customers will be the key success for your business in the year 2015.

Posted in Uncategorized
Order & Inventory Management System
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