Cons of Social “Buy Button” and tip to overcome them

Rewind a decade, the evolution of social media channel made it easy for people to stay in touch with friends and family anytime, from anywhere. All they needed was a device that allowed internet connectivity. Today, many such platforms have come a long way!

From making it easy for people, from across the globe to connect with their loved ones; social media sites are helping business owners to promote, as well as, sell their products online.

Evolution of Social “Buy Button”

With the increasing popularity of people acceptance towards social networking, today, Facebook, YouTube, Reddit, Twitter, Instagram are ranked as the leading social media sites in the United States, as of May 2016.

And, with the rise of mobile technology, sellers get an advantage over their eCommerce stores to engage with online shoppers.

No later with increasing usage of social media platforms among online shoppers from across the globe, popular sites that include Facebook, Pinterest, and Instagram had integrated a “Buy Button” that allowed sellers an opportunity to convert many, on-the-go.

What do you mean by Social “Buy Button”?

Social Buy Button

A tool integrated within social media sites that allow online shoppers to reduce purchasing steps from the convenience of the platform domain, and, even if users make a purchase via different ecommerce brands; their payment details get stored allowing them to make a two-click purchase process.

Considering this to be a valuable opportunity to get consumers spending more on online products, many sellers should not mind adapting it for their eCommerce stores.  However, not many realize the drawback of a social “Buy Button.”

In this article we will highlight the loopholes of a Social “Buy Button” and how online sellers can deal with them:

First- No exposure for your other products

Irrelevant to the social media platforms, sellers who are taking an advantage of the “Buy Button” may overlook the importance of losing exposure for their other product offerings listed in their eCommerce stores, as well as, other marketplaces.

Unable to insert a clickable link for your eCommerce store, social media “Buy Button” strategy eliminates the ability for many potential online shoppers to know about your other offerings.

What you can do?

Highlighting your eCommerce store’s logo and name, especially for start-ups and small sellers, can create an impact of your brand in their mind, increasing chances of them directly visiting your eCommerce site for their future purchases.

Second- Unable to upsell

Social “Buy Button” is surely helping online shoppers to make purchases for their favorite products in the simplest way; however, unlike your eCommerce store you are unable to upsell.

Many online shoppers who are interested in your products, or, have already made purchases via social “Buy Button” may not mind adding multiple products to their cart. However, unable to insert more than one product on the social media “Buy Button” page, sellers often lose revenue for their eCommerce business.

What you can do?

Your product image can do the game!

Meaning, ensuring clear and attractive images for your product on your social “Buy Button” page can create a longing in your customer’s mind, who in turn, may jump to your eCommerce site for finding a match, or, relevant products to fulfil their day-to-day needs.

Third- No performance measurement

Despite offering great products on your social “Buy Button” page, many potential customers may abandon their purchases. However, not being aware of the bounce rates will not give you an idea about the performance of this effective social media selling strategy.

Unable to track results for your social “Buy Buttons” can lose you many potential customers who have already shown interest in your products.

So why let them go?

What you can do?

Adopting social media monitoring tool can help you analyze customer’s behavior using your “Buy Button”, making it easy to figure out where your customers get stuck and take immediate actions to improve engagement and sales, both.

Fourth- Less of content information to convert

Content is the key that determines engagement and conversion rates for any eCommerce business. Simply adding products name in your social “Buy Button” strategy may make it look uninteresting, even if the online shoppers is interested in your offering.

Instead of directly copy pasting the same product information used by others sellers across the web, coming up with a name that offers a value can eliminate the risks of losing sales opportunities via your social “Buy Button” strategy.

What you can do?

Infusing personalization in your product name that can describe the actual usage will surely impact the online shopper’s mind, who in turn, won’t take a second thought and make purchases, always.

Fifth- No security information

One of the most important concerns to online shoppers is the security on returns, in the case of wrong or damaged products delivered.

Unable to showcase security information on the social “Buy Button” page can stop many online shoppers to take action, unless you are one among the recognized brand over the web.

What you can do?

The only way to overcome such situations is to ensure in-time product delivery for every customer’s orders you fulfil. Doing so will automatically develop a trust in the customer’s mind, who in turn, may not be so concerned about the purchase security on your social “Buy Button” page in future.

But, processing each order manually can hamper fulfilment performance and delay in delivering your customer’s orders.

Cloud-based inventory and order management software are allowing sellers an easy way to bring all their products and sales order coming from multiple channels at one place, making it quick  to fulfil multiple customer’s orders in real-time.

Last- Slow returns on investments

Social networking sites may surely have a ready-made customer base, but with hundreds and thousands of sellers adopting social “Buy Button” strategy for their eCommerce stores; may take time to churn results

Unable to attract sales from your social “Buy Button” can be a costly idea for your eCommerce business.

What you can do?

Encourage engagement via “likes,” “comments” and “shares” in your social “Buy Button” strategy will improve brand awareness and increase its visibility among other online shoppers who are in the same network of consumers who have engaged with your brand.

Focusing on the above four can help you overcome this last, but one the most important disadvantage of a having a social “Buy Button” strategy for your eCommerce store.

All the Best:)

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How does Amazon Fresh works: All you need to know

Amazon Fresh

Buying from Amazon has always been a wonderful experience for us. Whether you pick books, apparels, gadgets, electronic appliances or household items, the gigantic e-store has given us the option to choose from a broad assortment of products making our purchase easy.

Considering the global ranking, Amazon stands 6th and is best known for offering quick services and amazing products.

  • Amazon Kindle (ebooks reader/ tablets)
  • Amazon Prime (Instant shipping service)
  • Amazon Prime Music & Amazon Instant Video (Instant streaming sites)
  • Amazon Fresh

Amazon started Amazon Fresh program just after 5 years of its inception in Seattle. This online grocery program was under testing in the hometown itself and later in the year 2013, this service was finally opened to other cities of USA including Philadelphia, New York and parts of California.

Growing Industry

Online grocery is the $10.9 million dollar industry in U.S and it is expected to grow by $9.6 million dollars by 2019 according to the market research report by IBISWorld.

Peapod is the leading online grocery store with 5.8 percent of the market followed by Fresh Direct at 4.8 percent and Amazon which also now delivers online grocery at 4.7 percent according to IbisWorld report..

What products you can buy from Amazon Fresh?

On Amazon Fresh, you can shop for a variety of products you need daily. Beverages, Bakery items, Fruits, Vegetables, Canned Food, Condiments, Salads, Oil, Toiletries, Household items, name it and you will get.

For instance you would want to shop for tomatoes, you will get a wide options to pick from which you may not find in any online grocery store.

Take a look

Amazon fresh products

What else can you get from Amazon Fresh?

Amazon Fresh caters a separate recipe section Creative Kitchen where you may find various kitchen tips and recipes of exotic dishes and sauces. You may get a lot of recipe varieties here which can add flavours to your meal and make your day refreshing.

Take a look

amazon fresh creative kitchen

The quality Amazon Fresh maintains

Shopping from brick-and mortar stores become easy where you make sure about the product quality with a touch. Many individuals have their own preference to choose what they want to buy. Some may like to buy riped fruits or some may prefer canned or jarred fruits.

In stores, you also find fresh food items which you think you may not get it online. That’s the reason why companies are struggling to gain more from the expensive picking, packing and delivering fresh foods to their customers.

Despite of such a strong competition where grocery stores like Walmart, Instacart, etc. sell groceries to customers with the picking services to the nearest stores at cheap rates, Amazon Fresh’s main concern is to deliver fresh food items to its customers as per their preference which is similar to purchasing from brick- and mortar stores.

Amazon Fresh carefully controls the condition in which the products are stored, right up until the moment customers receive them, so that fresh items stay fresh & chilled and frozen items remain frozen.

How does Amazon Fresh works?

The working of Amazon Fresh is pretty straightforward. If you place your order by morning 10, you may receive it by 6 pm. Whereas orders placed later in the day will be delivered to you before your breakfast time.

Most items are available for same-day or next day delivery. Shopping from restaurants or neighborhood shops alongside Amazon Fresh products can help you in avoiding making trips often and minimize your to-do-list. And, if you are doing so you need to place an order in advance to enjoy on-time delivery.

Amazon Fresh offers free attended or unattended delivery on the order of or beyond $50 with Prime Membership.

You can also choose your delivery time and schedule your order on the day you want.

Take a look at the below Delivery Option Page

Delivery Option Page

The negative point of Amazon Fresh is, it provides its services to Prime users only. Once you are completed with your 30-day trial, $299 will be charged as an annual fee on top of the products you purchase.

How sellers can sell their products on Amazon Fresh?

It has never been easy for sellers to sell their grocery or perishable goods online because consumers expect the same services alike physical stores. If at all, sellers start selling things online they have to maintain their own delivery system which may not be beneficial to them.

With Amazon Fresh, sellers can easily sell perishable goods or groceries to consumers ensuring that whatever they sell are fresh and of good quality.

Restaurants or neighboring shops too which have experience in delivering fresh and hot meals can enroll in Amazon Fresh and get connected with millions of consumers.

Ending Note:

Amazon has always been the choice for consumers who look for unique and creative things online. It has shelved almost every brand and every product in the  store which can attract people. With an impressive collection and delivery services, it seemed inevitable that Amazon would add grocery too in it’s shelf.

Thus, growing its Amazon Fresh service in various cities suggests that Amazon has a long haul in grocery.

Sources: http://www.bloomberg.com/news/articles/2015-04-15/amazon-offers-cheapest-grocery-delivery-in-new-york-study-finds

https://fresh.amazon.com/help

http://www.investopedia.com/articles/personal-finance/052015/how-amazon-fresh-works.asp

http://millennialmagazine.com/does-amazon-fresh-work-in-the-real-world/
http://www.bloomberg.com/gadfly/articles/2016-04-08/amazon-fresh-prime-now-aim-to-kill-your-local-grocer

Easy tips to manage warehouses across different locations

Warehouse is the commercial building where goods are stored in bulk. Manufacturers, retailers, wholesalers, exporters, shipping companies, almost every business group takes the service of a warehouse because they know that warehouse plays an important role in streamlining the process of logistics and supply chain. Apart from that, it saves a lot of time and helps in increasing productivity.

multi location werehouse
Challenges faced by the retailers

Retail business is growing like a weed. Daily millions of orders are placed and processed to ship. Logistics, supply chain, inventory control, all these processes are getting more complex. Further, retailers are looking for more opportunities to ship the orders faster. That’s why retailers are in need of multi-location warehouses.

But the fact is, managing multiple warehouses can be painful if not managed properly.

Take a look at the actual problem

The first major problem is related to inventory:

If retailers have more than one warehouse, splitting up the product quantities per variant becomes cumbersome. Second, it is found that retailers mix all the SKU’s in a single bin and sometimes, the software they use to manage multi-location warehouse does not best fit their business nature.

The second major problem is related to warehouse:

Warehouse is an important asset of any retail business so, if retailers know this, do they consider each and every aspect before selecting the warehouse location? And after selecting the location, do they follow suitable principles for designing proper warehouse layout?

These are the two major problems faced by the retailers which can be solved with some easy tips.

Let’s begin:

  • Properly divide the product quantity per warehouse:

The biggest mistake retailers do is, not maintaining proper quantity across different locations. They equally divide the count of SKUs and later they face problems in getting accurate results of sales and product quantity.

Splitting up the product quantity properly between the warehouse act as a bonus point to the retailers.

How?

For example:

You have 3 warehouses, one in Florida, second in Texas and third in California. The one located at Florida looks after the processing of online orders and the rest two looks after the processing of local orders and immediate sales.

Now an order is placed from the online store but in the main warehouse, there isn’t enough stock available. Therefore, you can easily transfer the order to any of the two warehouses. But remember to record or log those transfers to ensure an accuracy of the sales and stock availability.

Second example:

You have kept separate count of SKUs in different warehouses. Therefore, at the time of evaluating the sales and stock count, you will get accurate results which will be helpful in gaining useful insights on improving online selling.

  • Don’t mix all SKU’s in single bin:

Every warehouse contains a small separate space known as a bin. It helps retailers in tracking, loading/unloading and spotting the SKUs of different product variants in quick time.

The mistake which retailers do is they mix all the SKUs in a single bin which consumes a lot of labour time. Mixing of SKUs only makes sense for same type or average sized products and not for different product variants.

However, if the need may arise, it is best to create separate bins for multiple SKUs to find them quickly.

  • Keep the best-selling product near shipping area:

Picking the product from different warehouses that too located at distant places becomes quite frustrating and expensive.

If a retailer is managing multiple warehouses then he may know about this problem very well. Therefore, it is advisable to keep the best-selling product more accessible in order to avoid the treasure hunt which may lead to the slowdown of shipping process.

  • Keep your warehouse green with lean inventory:

Lean inventory is a systematic approach to enhance the value of the store’s inventory. Lean inventory management system helps retailers to identify and remove the waste from the warehouse and make it spacious for other processes like logistic and supply chain to function smoothly.

It basically follows five principles:

  1. Value: Before making any major changes in your store, determine whether applying lean inventory management will generate value to your business.
  2. Flow: Analyse the flow of your inventory from the warehouse. Later, apply Lean 5s principles i.e Sort,Straighten, Shine, Standardise and Sustain to streamline the other processes taking place in your warehouse.
  3. Pull: Roll out the stock quantity on customer’s demand.
  4. Responsiveness: Be flexible enough to adopt new changes.
  5. Perfection: Refine your inventory continuously in order to improve the quality, cycle time and productivity.
  • Set the product limit for stock-out:

Setting the product limit for stock-out is the safest way to escape from the headache of excessive expenditure.

For example:

Your store of international brand of watches sees a heavy sale and therefore, you receive an alert of limited stock. As you had set the stock limit earlier, it became easy for you to replenish the stock on time and continue with the sale.

  • Product Selling Analysis:

If retailers see that certain products are getting shipped in combination then it’s better to analyze the pattern and make a deep study to make the picking process quick.

For example:

If iPhone 6s and Apple watch are getting shipped together, it’s better to place them in one warehouse location in order to save the picking time.

A few expert tips:
  • Promote the stock availability company-wide:

There are many ways to escape from the hassles of stock-out or overstock in the warehouse. One of the best ways is to update the staff members with the availability of stock. By doing so, retailer and everyone at the store can become alert while receiving the new order.

For example:

Your gadget store is the only one across the country to have the latest gadgets. Daily you see a heavy sale of gadgets and therefore you keep on updating the stock count to your staff members.

Now you receive a big order from your eStore. The stock wasn’t available in that quantity, still you were able to ship the order on time and got escaped from the trouble of overhead cost.

  • Select appropriate location for your warehouse:

Location plays an important role in promoting sales. Retailers study the location and analyse it from the business viewpoint which includes,

 – Consumer pattern
– Consumer demand
– Local showrooms dealing in the same market &
– Nearby shipping companies.

Because if retailers don’t analyse from the business viewpoint, though the warehouse is within the budget, it may give negative impact on sales.

  • Principles to design the warehouse:

It is a broader term which needs to be discussed separately in detail considering different aspects of the warehouse and business nature. But still, we have tried to give a gist of  how retailers can plan the warehouse layout design.

There are many principles to design the layout which can help retailers in running effective distribution center.  But first, retailers have to scrutinize the basic necessity then proceed with the layout.

Therefore, it starts with:

  • Business requirement and its nature.
  • The daily activities taking place in the warehouse for order placing, packing, shipping and inventory count.
  • The movement of vehicles for loading and unloading of inventory (cross docking).
  • Storage space requirement.
  • Space to perform fulfillment tasks.

Though, analysing the basic requirement takes a lot of time but this helps retailers in selecting suitable principle to optimize the warehouse functions and improve efficiency.

Wrapping Up

Managing multi-location warehouse is a tough task and to make the task smooth and easy, retailers need a customized warehouse management software or inventory management software that best fits in their shoes.

Orderhive, the smartest multi-channel inventory management software has all the features wrapped in it helping retailers manage multi-location warehouse easily and efficiently.

Thinking to sell on Sears? Here’s what you need to know

Sears is a marketplace where a large community of sellers can sell anything they find unique. That’s why shoppers find a wide range of products in Sears pocket which includes Home appliances, gardening tools, baby products (furniture, gears, clothing, and toys), beauty products, home living, fitness, outdoor tools and supplies and more.

Sears

Behind the Screens

Like other famous brands, Sears opens up it’s eCommerce store to a large group of sellers who want to directly sell their products to millions of customers. Interesting point of this marketplace is, the sellers can be from any business group, be it a manufacturer, retailer or buyer himself.

Despite recent financial loss, Sears is still one of the most popular brands in United States.  Every month, Sears gets an average increase of 16 million unique visitors which is really an extraordinary achievement in the ecommerce world.

(Source: nChannel)

Why is Sears the most popular brand of US?

Consumers get all these benefits when they shop from Sears:

  • Earn points: Consumers earn points when they shop from any Sears stores and can redeem those points in the next purchase.
  • Enjoy convenience: They can track their orders and communicate with the sellers online.
  • Secure shopping: Sears does not share customer details with any third party seller. Only contact information and shipping address is shared to the seller to fulfill the order.Sears.com basically wants that consumers should build up trust while they shop from the marketplace. Plus, they focus more on customer satisfaction. The customer can contact Sears anytime through Order Center if they are not satisfied with the services or seller’s product.

    One more thing, “Have you heard about U.S shipping?” This is the recent buzzword on the Sears.com. Being an international brand, it’s more focused on how to benefit  international consumers that don’t live in USA because it is quite difficult for them to take the advantage of the best offers going in the USA marketplace. With USBuyGo, now it’s possible. They can shop for any product at discount price from Sears website, get the US address from USBuyGo and enjoy the shipping for free.

Rules and Regulations of Sears.com

Sears works more or less like Amazon. It provides similar kind of selling and shipping facility. Sellers sell their products alongside Sears products. Sellers who do not have resources to process the orders, Sears does for them.

Sears follows the same procedure like Amazon for charging the seller. It takes a percentage from a seller’s transaction and a small monthly fee for enrolling in the website.

The Cost levied by Sears.com

Below is just a summary, other costing details can be found here.

  • $39.99 per month to sell on Sears
  • An additional amount of $39.99 per month to process the orders.
  • Surplus commission fee for fulfilling process.
  • $39.99 monthly fee will be waived if the sales do not reach to $400 for the month.

The negative aspect

No negative aspect is seen which can stop the sellers from exploring Sears. It’s just that a small transaction fee is waived if the sellers fail to reach the target. No overhead cost… Sellers can easily experiment with Sears as it provides better facilities stated below:

  • Customers can shop for the products on Sears.com, Sears mobile and Sears Kiosks located in Sears stores
  • Seller’s product will appear alongside Sears items
  • Access to millions of Sears.com customers who are ready to buy
  • 20 major product categories
  • Easy to use online order management interface
  • Comprehensive seller analytics and reporting designed to help sellers sell more
  • Pay-for-performance. A simple and straightforward fee structure
  • No long term commitment. Cancel anytime

The positive aspect

There are other marketplaces as well bigger than Sears. Then, why sellers will choose Sears as a selling platform? Why not Walmart or Etsy? Walmart follows strict rules in selecting their sellers. It selects the sellers based on their fame, sales projection, and alignment with Walmart’s values. Etsy, on the other side, has a broad assortment of handmade products and its niche is totally different. So if you are thinking to sell handmade items, Etsy can be the best option.

Sears gives more opportunities to the sellers in terms of marketing, selling and shipping. Sellers can bring their own unique products to sell which even Sears may not be aware of. Plus, the rules and regulations are pretty straightforward. Sellers need not worry about the risks while starting their business with Sears.

In Closing

If you are thinking to start your business with Sears then it’s the best marketplace. You can get more opportunities to expand your business and take it to the next level because you are exposed to millions of unique users every month.

Further, for customers also it is the best place to shop. The reason is, it provides the best services to its customers. If a customer is facing a problem with the product or a seller is not responding properly then Sears steps in to solve the problem. While visiting the website you may have seen the tagline which says “Shop Your Way”. Sears actually means it because it gives consumers those benefits which they look for when they shop. If you want to know about it in detail, take a look at their marketplace section.

New Features by Google Analytics That Retailers Should Not Ignore

Today what business is all about? It’s all about analyzing and gleaning the huge data around the web. Managers or executives are continuously honing their skills by collecting useful information for their companies to grow.

Carly Fiorina, an American businessperson popularly known for her tenure as CEO of Hewlett-Packard (HP) quotes

“The goal is to turn important data into information, and information into insights”.

It takes time to determine which piece of information will help companies to reach the next level still, many e-commerce companies or say retailers are unaware of how this analytics can give them a complete learning of their business performance.

google-analytics-1-1463747145-1463747244

Let’s Begin:

Google has created a useful tool called Google Analytics which crafts accurate analysis of a website or app and helps to take appropriate steps for marketing strategies if required.

Google Analytics is implemented using six important milestones –

  • Intelligence Events
  • Real-time
  • Audience
  • Acquisition
  • Behaviour
  • Conversion

Each of these milestones has different aspects and carries different views as needed.

Scroll down to read on a couple of new features provided by google analytics which will help retailers to optimize their online stores and execute tactful marketing strategies.

Cohort Analysis:

It is a simple analytical report based on Acquisition Date which gives retailers top to toe information about their users’ sessions.

The Workflow:

Before creating cohort report, retailers can set the four segments displayed on the header which easily fetches relevant data analysis of acquired customers from the web or app.

Cohort Type:

This is a segment where retailers can specify the date from when they want to analyse the cohort report . Right now, it’s noticed to have just single option available and that is – Acquisition date.

Cohort Size:

It displays three options in the dropdown naming day week and month which can be set accordingly to define the tenure.

Metrics:

It is the protagonist of the cohort report which helps in doing the actual analysis of all the happenings and can direct retailers for further steps. It carries three different options including Per User, Retention, and Total on the basis of which retailers can pull out specific data analysis.

Data Range:

Specifies the range like last 7 days, last 14 days, last 21 days and last 30 days. Retailers can choose from the option and glance the report presented in the cumulative line chart and bar chart along with date range on  the left side corner.

For example:

Today is May 17, 2016, and data range is set to Last 7 days, Google Analytics will align the data of each cohort from May 11th to May 18th and retailers will get each day session details of their acquired customers or new visitor.

Today is May 17, 2016, and data range is set to Last 7 days, Google Analytics will align the data of each cohort from May 11th to May 18th and retailers will get each day session details of their acquired customers or new visitor.

Picture1

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The cohort report contains 8 rows as its data ranges from 11th May to 17th May. Columns represent cohorts and rows represent days. The tabular data shows the user retention of last 7 days. The 6th row in the 1st column has darker shade meaning that row contains high user retention rate and the other rows which are in lighter shades denote low user retention rate.

Which Cohort to opt for better business performance?

Till now, you might have got a clear idea on Cohort Analysis. This small feature carries accurate information of acquired customers and their purchases. Retailers can use it as a sword to act fast and execute conducive marketing strategies.

Here’s another interesting facet of Cohort Analysis that will make retailers acquaint with actual user behaviour.

Business Model!

Business Model is one such important aspect which is unavoidable and gives retailers a better understanding of their business and events.

Take a look at a few models that will change the perspective of retailers on how to manage the online stores and increase ROI filtering the fingertips.

Ecommerce:

Google Analytics has provided some useful metrics which retailers can set to analyse and create a Cohort report. E-commerce sites mostly focus on Revenue per User, Transactions per User and total Revenue which are available in the Metrics segment and retailers can create reports based on that.

Note: The key point here is acquisition date which analyses customer’s session from the first visit. Also, consider the scale and level of the cohort and customers’ purchasing skills.

In App Purchase:

It is the best business model to get accurate users’ analysis. Retailers can track user behaviour easily and add feathers to their hat. Simply integrate Google Analytics in the mobile app and use the track Id which is created when the customer first launches the app on his phone.

This is a unique way to shine the cohort analysis and fetch the users’ data effortlessly.

Publishers(Desktop & Mobile)

To excel in this business model, Retailers should have knowledge on User Engagement.

Now, the question is how to get accurate analysis on user engagement?

Metrics like Pageviews per user, Sessions per User, User Retention, Sessions Duration per User gives a clear picture of user engagement to retailers.

Lead Gen

In this business model, Cohort reports rely upon how long it takes to get a lead. Retailers can create daily or weekly reports depending on the price they sell the product. Like, If they are selling the products at a nominal price, daily cohort reports is the best option else weekly or monthly reports will help them to set their goals.

The challenge faced in this model is, there is no metrics to create cohort reports for single goal conversions. Retailers can use Goal Completion Metrics to get the analysis of the configured goals. Still, a question arises,

”Will this metrics show accurate analysis of more than one configured goals?”

Hence, it’s better to look on the cohorts showing a lot of user engagement on the online stored based on time and session per user metrics.

LifeTime Value

This new feature gives retailers an approximate analysis of how long a customer will stay connected with a company and brand using complex formulas.

For example:

You run campaigns through email marketing or social media channels to drive more traffic, Google Analytics tracks the data and shows the value of users acquired through different networks.

Picture4

Such kind of data helps retailers to regulate a profitable allocation of marketing resource to obtain those valuable customers.

An important point to note about this feature is, it is seen in Acquisition section for App Views only and does not support Web property.

In Closure
Google Analytics is a powerful tool gifted by Google. It gives deep insights to professionals as well as retailers and helps them better understand user behaviour. With lot many features available under those 6 milestones, Google keeps on enhancing this tool to improvise performance and results.

Stay connected with Google Analytics for more updates on new features!

Review and research by: orderhive.com

Main image credit: e-nor.com

Dropshipping cons every retailer should be aware of

Dropshipping is at the notch these days, thanks to the proliferation of the internet and the accessibility of online stores.

Many retailers/ online sellers tout dropshipping for its ease and the benefits it carries- In a small drop of Investment, retailers can gain a huge amount of profit. Even, the pains to load inventory and dispatching merchandise at the customer’s doorstep is upon dropshippers.

Why not, this business model considered to be the best option?

It’s a lucrative work-from-home business which retailers can access anytime, from anywhere. The only things required to operate their business is the power of the internet and a laptop.

cons of Dropshipping

Still, many retailers avoid to opt dropshipping because of the drawbacks.

  • Fraudulent Dropshippers

It’s a challenging task to find a reliable dropshipper for the retail business who can act as a partner to offer the best deals in niche product line. Also,can ship quality consignment at customer’s doorstep duly on time. The cases of drop shipping fraud are increasing day by day because of the vast competition. Retailers boil themselves searching for suitable dropshippers by either flipping dropshippers directory or browsing the web, still they fail to find a reliable one.

Retailers have to be on their toes to study the profile of a dropshipper before taking a big step i.e. About Company, Reviews, Market Goodwill, etc…

On the contrary, manufacturers or wholesalers whom retailers approach might not respond to their requests as they consider retailers not serious and don’t wish to handle their inventory. This reason can change the positive approach to negative and manufacturers may drop the request stating it not to be worth time investing.

  • Processing merchandise is not easy

Many retailers who work with multiple dropshipping companies might  follow a different set of rules for order processing, billing and shipping if the companies carry different rules for their processes. This makes the retailer’s task cumbersome. The gap between taking an order and processing it to ship can stretch the shipping hours, as a series of conversation and action takes place before the product is sent off to the destination.

  • Niche Product line

Few retailers are cemented to a single product selling, so if a customer does not find better product line at one store, they easily switch to the stores which serve customers with vast options of brands and products. This results in losing those unreached customers who love to shop for various brands and products.

Retailers suffer this situation if they are associated with a dropshipper who procures inventory of a single product line.

For instance:

A potential user browses for designer watches on your website and refines the search to see options of a specific brand. If the visitor doesn’t see multiple designers and styles, this would compel them to leave the site and search for a competitor’s site. This clearly can be a huge loss to single brand stores.

  • Half-filled glass of information and quality assurance

This is the second most important drawback for which a retailer has to worry about. Retailers have basic information to provide and are even not sure about the product quality. They carry only a catalogue with a descriptive information including prices to display in their online stores, everything else is managed and processed by the dropshipper.

  • Order Tracking

After passing the customer’s order to the dropshipper, the retailer has to constantly coordinate with the dropshipper to track the status of the order and time it will take to ship the consignment at the customer’s doorstep. The constant updates via mails,messages or calls consumes precious working hours and disturbs the process of both the parties.

  • Thin Margin line

This is the reason for not choosing dropshipping as the sales strategy. The difference between the marked price and charged price is the profit which a retailer actually earns. The profit is moderate and a retailer hardly earns $2-$5 per product. Even if, the products which a seller is selling are expensive and unique, they cannot determine the margin of the selling price.

  • Customer Service

For a customer, a retailer is responsible for his business and not the dropshipper. He does not even know what sales strategy a retailer follows to complete the selling process and as he is only concerned about the product and quality.

Therefore, for a loss or damage or product enquiry, a customer will rely on a retailer for an immediate response which is difficult in this case. Aftermath, a late or disappointing solution can ruin the business image.

  • Goods Returns

Standard Quality is what makes a customer walks hundreds of stores. If the consignment shipped is of inferior quality, customer will not accept and immediately return at company’s address. Knowingly or unknowingly, a retailer has to bear the loss of defective shipped goods though, he has not fulfilled it.

  • Stock Synchronization

Once the order is picked and packed to the destination, the stock level needs to be updated with both the parties- the retailer and the dropshipper. The dropshipper has to notify in advance about the stock level to escape from out of stock issues otherwise, the last minute call of the stock issue can either double the expense of shipping or the retailer might lose a valuable customer.

  • Competition level is High

To stand alone in the busy crowd, a retailer has to think for unique opportunities rather than following the same line and downline the sales graph. As competition is high, dropshippers have a tendency to charge more from the retailers and the retailers struggle with moderate rates though their selling price is high.

With the same business line, a fear of being swallowed by the competitors resist the temper of the retailer to go either for the unique opportunities or set exclusive policies for the customers.

Wrapping Up

Though, dropshipping carries a set of disadvantages, it’s the best option for the online retailers who look for a better approach to expand their business or want to start from scratch. And, some of the drawbacks can be addressed easily if the process of dropshipping is streamlined using a suitable dropshipping management software.

Orderhive, the leading Inventory Management Software is packed with powerful features and dropshipping is one of them. Using this software, retailers can overcome a few dropshipping drawbacks like Order Tracking, Customer Service, Inventory synchronization,etc and make the process hassle-free.

Why online sellers count on multi-channel software?

In today’s competitive world of eCommerce selling on a single channel hampers growth opportunities and delays success for your business.

Many retailers have seen to adopt multi-channel selling strategy for their eCommerce business as it allows them ability to not only sell via their website but also, across multiple online marketplaces and social media platforms.

Multi-channel sellers with big budgets mostly develop software, in-house, to deal with daily ecommerce functions that include inventory management, sales order processing, fulfilment, and overall customer service.

How multi-channel sellers are being dependent towards multi-channel software?

For sellers having a limited budget, dealing with multi-channel operations without having an integrated solution can quickly eat up capital and increase burden in managing them.

Multi-channel software integration is the buzzword for many sellers, as it allows them to connect with the best eCommerce solutions and ensure repetitive tasks are met with an ease.

Have you adopted a multi-channel model for your eCommerce business?  Do you have a multi-channel software solution in place?

This article will assess the role of multi-channel software in impacting the online performance for any eCommerce business owner.

Let’s begin:-

1. Smartly manage product across all your warehouses and catalogues

Multi-channel 1

Challenge: Selling on your own site and listing products on leading marketplaces like Amazon, eBay, as well as, social media sites like “Facebook” that offers a “Buy Button” can increase sales orders for your eCommerce business.

Not being able to update product levels for all your selling channels as soon as a sale is made, can lead to improper stock counts due to which you may have to deny your customer’s for their or delay fulfillment process.

Solution: Multi-channel inventory software integration for your eCommerce business can help you eliminate the risk of missing on sales opportunities by ensuring you always have stock on hand to fulfil every customer’s orders that come in.

Benefits: This integration is making it easy for sellers to confidently deal with multiple warehouses and product categories as they are able to track stock levels in real-time and manage requirements in a full-proof way.

2. Process orders for your multiple stores from a single screen

Multi-channel 2

Challenge:  With the demand of e-Commerce among online shoppers, today, many sellers are seen to be expanding their reach by listing their product across multiple platforms. This is mostly done to increase brand awareness and sales opportunities, both.

Being loud about your products, but unable to fulfil even one of your customer’s orders can impact bottom line results of your multi-channel online selling business.

Solution: Dealing with each of your selling channel accounts separately, chances of missing out on  sales orders increases. Integrated order management software will help you ensure immediate fulfilment and confirmed delivery.

Benefits: Having an ability to access all your orders details in real-time, such integrated software automatically pulls orders details coming from multiple sources that you sync in one centralized system. This way, it becomes easy to spot new sales orders for your multiple stores and process orders from the same single screen.

3. Fulfil sales orders using the best carriers and improve product delivery experience

Multiple 3

Challenge: With hundreds and thousands of sellers selling identical products across the web, online shoppers will take no time to discontinue your brand if you don’t treat them well. Whether you ship one order per day or hundreds of orders every hour, maintaining order fulfillment efficiency and customer service will be the key to success.

Frequently shipping wrong products and delaying order fulfilment processes will surely create a negative impression of your brand in customer’s mind.

Solution: Integrated shipping management software is allowing sellers to easily connect with multiple carriers that are popular and offer quick fulfilment practices to enhance customer’s experience every time they shop with your brand.

Benefits: Such integrated software is allowing sellers to gain tracking details in real-time, which in turn, can be shared with the customer to keep them in a loop while their orders are in transit. Also, ability to ship via popular shipping companies can help you ensure safe and correct product delivery, always.

4. Improve after-sales support experience

multiple 4

Challenge: Many sellers still overlook the importance of entertaining customer’s concern for their delivered product. Unsatisfied with their purchase, many online shoppers approach brands even after receiving the product.

It’s not always your customer will be right, however, neglecting their concerns will surely make it look you are guilty.

Solution: Firstly, listen to your customer’s concern and if they are not eligible for the return or refund as per mentioned in your T&A’s, you can simply deny them without making them feel bad. However ignoring after-sales concerns, even if not eligible, can spoil your image unnecessarily.

Integrated returns management software will automate and help you perform an efficient returns processing for your all stores in real-time.

Benefits: Create multiple returns or process customer refunds in one click. Transactions will automatically be recorded to avoid further misinterpretations.

Wrapping up

Covering four major operations of an eCommerce business, you can see how integrated software is helping online sellers to keep up with the ever-growing pace of change in the eCommerce industry while delivering seamless and exceptional experiences to their customers.