Tips For Promoting Your Exhibition Stand, Online!

Whether you are launching a new product, or wanting to create a buzz about your brand offerings- organizing an exhibition stand will help you attract business and allows a medium to communicate valuable messages amongst a large mass of potential audience.
But, if you are not loud about your exhibition, how can you manage getting people there?

To make the most of your exhibition stand, you need to focus on two key things; ways to attract relevant audience to your stand, as well as create an excitement to grab their interest towards your exhibition.

Doing it in a right way, you can expect increase in conversion and new customer base. But how?

Here are some of the most effective tips to help you attract and divert audience for your exhibition, online:

1- Social media activities

social-head

With the increasing popularity of social networking sites, today, apart from allowing people to stay connected, it has also proved to be a great marketing source for many business owners, too. Among those many benefits, social media platforms helps business owners to run promotional activities, allowing them to target audience who are already interested with the type of their content.

Twitter, LinkedIn, and Facebook has already proven to be ideal promotional platforms for many business owners. These networking sites allow tools to divert relevant audience’s attention in the most simplest and effective way.
Ensure you take an advantage of Facebook’s event tool, Twitter’s hashtag power, as well as LinkedIn’s discussion feature. Create an engrossing content to highlight your announcement, accompanied by photos of what they can expect at your exhibition stand.

2- Blogs and PR activities

blog and pr 1

Blogging and PR activities are considered to be among the most powerful and influencing promotional methods performed by many business owners. At the same time, too much of blogging and PR activities can be annoying. If I’m recommending you with these mediums for promoting your exhibition, I would suggest you stick to two posts for each.

The first post, create an alert for your exhibition – what is it all about, and how will the audience benefit from your exhibition stand. Focusing on these two factors, you can create content and publish your blog as well as PR post across all relevant channels. This will help you create a buzz about your exhibition and make it viral over the web. I would suggest you to publish your first post ten days prior to the exhibition. By doing this, you will allow audience enough time to know your brand, increasing chances for them to share the content in their connections too.
The second post, you can publish two days prior to the exhibition. This will act as a reminder as well as help you figure out how many attendees will actually show up. Make this post apt and influential to garner as many people, as you can.

3- Email marketing campaigns

Email-marketing-campaigns1

Lastly, an announcement about your exhibition in your email campaigns can be a great influencer. When I say email marketing campaign, it does not have to be an entirely standalone email, your exhibition announcements can be easily slipped into your monthly newsletter or any existing email campaigns that are already scheduled to distribute. Ensure your content highlights the exhibition stand details that will help interested audience to fix an appointment with you for the exhibition.

In the end, with advancement of mobile devices- ensure your content provides an optimal viewing and browsing experience across all smartphones and smart devices (smartwatches) to reach maximum audience as you can.
Godspeed!

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Posted in Business Promotion, Tips & Tricks

Tech Strategies Every eCommerce Startup Should Implement

For any eCommerce startups, the most common challenges is poor start-up capital and manpower constraints.
In this digital world, it is always smart and wise to adapt technology not only to automate and easy major business activities, but also, stay within budget and prosper quickly.

Technology has come so far, that it allows eCommerce startups an ability to automate all crucial business tasks that would take long hours, ultimately hampering the bottom line results. The beauty of technology, is it allows business owners to run and manage major operations in an inexpensive way.

ECommerce Startups

This article will highlight tech strategies that will help eCommerce startups to build a strong presence and gain a competitive advantage, allowing them to grow smoothly.

Must-have tech innovations every startup should implement

  • Multi-channel system management
    As an eCommerce start-up, you’ll want to spread your product visibility over multiple channels to increase customer base. But, do you realize how difficult it gets to maintain each channel, separately. A multi-channel inventory management and order management solution is proving to be a bliss for many eCommerce business owners that allows them to easily sync and manage multiple channels from one integrated cloud-based system. With all your channel under one roof, you can constantly monitor your business activities and take necessary actions on-the-fly.

    Orderhive, a complete multi-channel system has already proved to be a great help for many eCommerce startups, which in turn, can be an ideal choice for you, too.

  • Marketing automation

    As a startup, it becomes important you retain your existing customers rather than diverting new ones for your eCommerce business. This is helpful,because it will save you cost. But, how will you do that?

    Email marketing has proved to be the strongest promotional strategy, and continues to be, till date. As a start-up, it is crucial you try and gather more and more customer’s email address, that will help you strategically target them with offers they would like.

    Marketo a modern marketing and email marketing software has helped many startups to rapidly acquire customers, and convert them into loyal advocates who, in-turn, influences new customers.

  • Social media management

    Many social media sites are allowing business owners a platform to promote and attract audience, for free. And, as a startup you need to take an advantage of this potential source. However, monitoring each of your social accounts manually can be a time-consuming process. Bringing in automation in your social media management will save your time and effort, that you can use in other important activities.

    Socialoomph an easiest and feature-rich social media management tool will allow you boost social media productivity across all your channels. This will help startups to schedule posts in advance and provides analytic, helping you to make better decisions and make the most out of your social media campaigns.

  • A/B testing software

    Your website is the ultimate space where customers will land and make a purchases. But, in many cases they exit your website without taking any actions. Therefore, you need to frequently optimize converting pages of your site and settle with the ones that offer the best results. But, how will you know that?

    Optimizely – a simplest A/B testing tool will cater to the need of eCommerce startups. This innovative technology will allow you to know your website behavior among all the variations and track which one works the best for you. Knowing this, you can optimize your website, in a way to encourage engagement and increase sales for your business.

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5 Twitter hacks that will increase your sales

The most important part for any sales process is connecting with the right audience and building relationships. Lately, social media platforms are helping retailers to accomplish this quickly and easily.

TwitterFollowersAmong other social networking sites, Twitter is proving to be top in the pipeline. It helps retailers to spread awareness about their products with the end goal of diverting relevant customers to their website where the actual sales transaction takes place.

Below in this article, I’ve included 5 Twitter hacks that are totally focused in encouraging people to leave Twitter and enter your website, helping you increase sales for your business.

1- Design catchy Tweets

As per Internet Live Stats, on an average, there are 6000 tweets, tweeted every second, 3500,000 tweets sent per minute. With so many Twitter users tweeting, how many business owners are getting results as per their expectations? Not all succeed! And, one of the most crucial reason, is not creating a tweet that could grab attention, on-the-go. Therefore, you need to focus and create Twitter headers that would awestruck customers and make them click on your Twitter bio and instantly take them to the correct landing page. While making your Twitter header ensure you target mobile users too, as Twitter is estimated to be one of the highly used app by smartphone users.

2- Experiment on keywords to increase click-through-rates

Many businesses end up wasting more and more of cash in their digital marketing campaigns, until they actually see ROI. Twitter will not only help you divert potential audience for your business, but also will help you use those successful keywords of your tweets across other promotional campaigns, too. Select your relevant keyword and search over Twitter for businesses with similar name. Follow top ten that shows up in the search list and analyze their click-through-rate results. Once you know the best ones, customize your click-through-rate links similar to those and experiment with your headers, until you churn better results. You can then use that same link for your other marketing campaigns to increase sales.

3- Use the power of Hashtags

Twitter “#”(hashtags) acts as a word of mouth promotion that will directly attract potential audience to engage with the brand. To take an advantage of this, request your loyal customers to share their picture using your product, on Twitter. But, before that add your company “#” on every product description page that will help potential views easily connect and engage with your brand.

4- Frequently organize a contest

Highlighting attractive offers and promotions on Twitter will increase engagement levels as well brand awareness, both. And, nothing better than visuals can help you attract customers. Make use more of pictures in your promotions and encourage audience to tweet, follow, or even favorite your ads, in return for a surprise gift. This will create a thrill for your audience and excite more and more people to engage with your brand and make purchases.

5- Follow your competitors followers

Following people on Twitter can help you increase visibility for your brand. An ideal way to create an effective impact, is to follow the people who are following your competitors. This will develop an eagerness within the audience to know about your brand, as they are already following your competitor having products similar to yours. This will help you divert potential customers, whom you can win over with your promotional stunts.

The above are effective hacks that will allow you focus more in driving potential customers from Twitter account to your website where they can make purchases.

Posted in Social Media

5 Challenges Brick-and-mortar retailers are facing

Over the last decade with the advent of Internet and advancement of technology, brick-and- mortar store retailers have experienced enormous challenges posed by e-tailers. By using the latest technical innovations, e-tailers are offering customers a seamless ominchannel experience.

The biggest challenge to brick-and-mortar retailers is adapting to being a omni-channel experience.

Modern customers are hooked on omnichannel shopping, and why wouldn’t they be? They can easily and instantly look for products, check its availability, compare price, and purchase products online, using their smart devices. Such tactics have proved to be fatal for many brick -and-mortar store owners. The question is: How can brick-and-mortar retailers can turn the omnichannel model to their own best advantage?

Below in this article, we will highlight subsets of Omnichannel challenges that every brick-and-mortar retailer should work upon:

1- Multi-channel stock management

multichannel stock management
Managing inventory across multiple stores has always been a challenge for many brick-and-mortar retailers. This is because, either they do it manually or they do not have a proper inventory monitoring system in place. Unable to provide products that customers want, when in-store, it will take them no time to pull out their smartphones and look for the same product’s availability online. And, you lose a customer.

The best way to tackle this, is to adopt a cloud-based inventory management system that will encourage retailers to expand their reach without the need to worry about stockouts.

2- Showrooming

showrooming

Today, one of the major challenges faced by brick-and-mortar retailer, is showrooming. This is a practices whereby customers look for their favorite product in-store, but leverage their smart devices to check if the same product is available for a lower prices elsewhere before purchasing.

You cannot stop your customers from doing so, however your sales representative can play a huge role in assisting such customers by providing expertise and implementing cross-selling techniques to encourage such customers to purchase in-store.

3- Reverse showrooming

instore purchase

This practice was introduced to overcome the impact of showrooming, which means online customers research for products over the web, however make a purchase in-store. Many brick-and-mortar retailers have already taken an advantage of this practice, however there are times when the retailer would not have that particular product when the customer visited the store.

Maintaining a structured product data can help brick-and-mortar retailers overcome this challenge.

4- Mobile experience

Mobile experience

Mobile has become the most common source to influence customer’s purchase decisions. E-tailers are getting a competitive advantage over brick-and-mortar retailers by allowing customers not only to look for some best deals using their mobile app, but also allows them to make an easy purchase on-the-go.

Brick-and-mortar retailers needs to offer a mobile presence not just to capture customers attention, but to actively lead them in-store for making purchases.

5- Customer service and engagement

Customer service and engagement

Not keeping a track of existing customers has always been a major challenge for brick-and-mortar retailers. They lose opportunities to retarget customers and encourage them to engage further with the brand.

Adopting advanced technology, like email marketing can help brick-and-mortar retailers enhance customer service and engagement every time a customer would visit their store.

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Posted in Business Management Software, Retail business

5 eCommerce Companies That Are Doing Retail Marketing Right

Marketing has and will always be the backbone for any ecommerce company, and if you think that you are not getting visitors as per expectations, then this article is for you.

As an ecommerce business owner/marketer, you’ll always look for new opportunities that can divert traffic for your business. Social networking sites, blogging, Google AdWords are the most common source used for promotion, however, most of the times they don’t trigger same results for all. There can be many reasons behind it, and day-by-day marketing via these sources is getting even more competitive.

In this post, we will take a look at the most cost-effective and simplest retail marketing tactics performed by famous ecommerce brands which you can implement one-by-one and settle with the one that works the best for your ecommerce business.

1- ModCloth

An American online retailer specializing in vintage, vintage-inspired and indie clothing, accessories and décor, ModCloth ensures that their customers always have the right look and style wherever they go. This way the brand allows fashion lovers an ability to shop by occasion and decade keeping them tuned with ever-changing fashion and trend.

ModClothing

2- ASOS.com

A British online fashion and beauty store, ASOS.com is considered to be one of those ecommerce companies offering unique customer engagement ways. Apart from allowing online shoppers to purchase from a wide range of brands, including ASOS’ own label – this brand allows daily fix of the freshest style, celebrity and music news.

ASOS.com

3- Free People

A part of leading brand Urban Outfitters, Inc. – Free People is an apparel and lifestyle company for women. It’s ultimate goal is to create an environment to inspire fashion lovers with both unique products and peaceful atmosphere. Free People offers one of the most effective subscription marketing method that encourages more and more online shoppers to sign up. Offering a one-click sign-up, it allows users to be the first one to know about the latest Free People style new and offers, as well as free shipping for every users who sign-up.

Free People

4- Nordstorm.com

An American upscale fashion retailer, Nordstorm focuses more in providing excellent customer service and self-service through their marketing tactics. Allowing fashion lovers link to a detailed size guide, Nordstorm has marketed itself to be a brand in overcoming customer’s doubt while shopping clothing and footwear online.

Nordstorm

5- ao.com

An online retailers specializing in kitchen appliances ao.com allows its customers to make strong purchase decisions by offering information customers need the most. With social proof, reviews and Facebook mentions one every product page, it also reflects clear delivery information and the amount that the customer saves on that particular product. Such information creates a trust in the mind of online shoppers and influences their purchase decision on-the-fly.

AO.Com

Closing note

Implementing the above innovative marketing tactics can help you bring new sales opportunities for your ecommerce company. But, if you are unable to fulfill those orders, all your marketing efforts and costs will go in vain. Adopting cloud-based inventory system will allow you maintain a good inventory management practice in place, so that you can promote freely without having to worry about inventory being over or under utilized.

Godspeed!

Posted in eCommerce Store

Restaurant Inventory Management best practices

To monitor inventory, has been an unpopular tasks at many restaurants. And, without keeping a track on your inventory, you’ll end up dumping a high percentage of finished goods every year. A piece of carrot, or dollar hot dog might not seem much, but wastage of goods in such way throughout the year will badly impact your profitability. Hence, factors like overstocking, spoilage, waste, theft need to be taken care of by all restaurateurs to maximize dollars against the cost spend on the products.

Restaurant-Inventory
This article will share tips and tricks to help you manage a good inventory management practice for your food business.

Track inventory on a regular basis

As a restaurateur, you’ll deal with dozens of products that are used on a daily basis. But, not having a track of your inventories, can lead to a bad inventory practices. Therefore, it’s crucial to track your inventory on a regular basis. And, for some items it should be done daily, while for others it can be done twice a week.

What you can do?

The best way to keep a track on your inventory, is to update levels at the start of the day, and once product is consumed at end of the day. By doing this, you eliminate the risk of inaccurate inventory levels.

Implement FIFO method

Spoilage and theft of inventory are major concerns that leads to inaccurate inventory levels for many restaurateurs. Implementing a FIFO method while stocking your inventory will help you eliminate those costly scenarios.

What you can do?

Make it a point to shift the older goods to the front, so they are used first. Additionally, try and  keep stock in hand, as low as possible to reduce theft and spoilage issues in your restaurant.

Have an inventory policy in place for your staff

I’m sure you as a business owner or a manager will find it difficult to be in direct contact with the inventory in your restaurant. And, if you have a chain of restaurants, it will be next to impossible. You’ll need a staff to deal with those inventory coming in and going out of the restaurant. Therefore, it becomes important you create and enforce a strictly to-be-followed rules and regulations for all your staff who will be in direct contact with your inventory. This will avoid the risks of theft and wastage of inventory for your restaurant.

What you can do?

Educate your staff the importance of inventory for the your restaurant and request them to maintain a spreadsheet and mandatorily note each and every product they use, which will make easy for them to track inventory levels and order stock, practically.

Automate your inventory back-end process

Whether you are running a small restaurant or have a big chain, you’ll will have at least few dozens of products, and larger operations can involve several hundreds. Manually keeping a track of products can consume more time, effort and errors. Therefore, it wise to bring in automation to deal with your inventory back-end processes.

What can you do?

Automating your inventory process will help you manage back-end operations in one click , as well as allow you to preset orders to be triggered at certain inventory levels. The real convenience of a cloud-based inventory management system, is an instant accessibility to all your inventory in real-time.

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Posted in Business Management Software, Online inventory Management

Pros And Cons Of Selling Digital Products Online

The Advent of Internet and popularity of E-commerce has opened the doors for many people and business owners to run a business over the web, by just having a website. Eliminating the need of huge workplace start-up costs, online selling is making big money for many entrepreneurs and housewives.

Selling Digital Products

Ecommerce is the up and coming way to run a business, mainly because of the investment costs. Of course not free, but compared to brick and mortar store it is cheaper. Physical products are highly sold over the web, however digital products that include-books, graphics, software, videos are also becoming a good source of making money for many people having unique skills. And, in the context of internet marketing digital products are real, unlike physical products that can’t touch or feel.

In this article, we will highlight the pros and cons of selling digital products online that will give you an overall picture of this trending business.

Selling Digital product: Pros

1- No storage space and cost

Digital products are intangible (products that cannot be touched), hence it does not require storage space. The only space it will utilize, is of your hard-drive.

2- No inventory shortage

You make hundreds or even thousands of sales, you’ll never experience the risk of stock issues. Also, you eliminate the hassle of updating stock when a sale is made.

3- No shipping hassle

Digital products does not include any tangible products, as customers will purchase products in the form of downloads. Therefore, it automatically eliminates the need to deal with shipping hassles.

4- Delivery on-the-fly

When an order is placed for your digital product, you need to share a link or file with the customer. The customers will then receive the product on download, hence it results for an instant delivery.

5- Unlimited source of income

Once you create your digital product line, it won’t cost you for selling online. Hence, you can make more than 100% of the sale price unless you sell it over marketplaces or selling platforms.

Selling Digital product: Cons

1- Maintenance

When you deal with digital products, you need to ensure that your server up and running, always. In case your server is down, your customer will have to wait until the system is up. Therefore, the concept of selling digital products will involve a huge server maintenance costs for opting a high bandwidth.

2- Competition

As discussed above, selling digital products is proving a good source of income, hence many are jumping into this business. And, with more competition digital business owners are seen to list their products at a lowest possible price to gain a competitive advantage. Hence, there are chances for your products to get lost into the crowd, unless you have a strong marketing structure in place.

3- Ideas can be copied
Your offering may be unique, not until when they are up on the web for sale. Whether it’s an e-book, video, or music file – the basic idea of the product can be copied easily. This again, can lead to more competition for your same product line over the web.

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Order & Inventory Management System
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