Retailers will go gaga over this new Instagram Shopping Feature

A whooping 500 million active monthly users from just six years since the first footstep, Instagram has evolved and innovated in an outstanding way. It’s the spur of the moment and the visual simulation that takes fashion industry and Instagram altogether to a new level.

Adding grace to the glory, Instagram has now come up with “the most seamless shopping experience for consumers” according to one of the Instagram authority.

 

So what exactly is Instagram up to and why!!

Well at this moment Instagram does not provide any added data about the product or connect to the product online. A user has to get out of the app, look up for product and retailer; leaving the app and browsing fresh.

It becomes quite a hassle. Instagram being a breathing space of fashion industry, has finally entered the wrestling stage of online shopping. Competing with Giants like Twitter, Pinterest , facebook it has lot at stake for improved user experience and interface.

 

Now coming to the Why part of Instagram!!

Instagram says “More than 84% of smartphone users in the U.S. browse, research, or compare products via a web browser or mobile app”.

To validate more, Instagram ran a study that suggests 60% of Instagrammers say they learn about products and services on the app, while 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram.

So technically Instagram wants to eliminate the scope of traffic towards retailers site or amazon and sell the items without having interrupt the user interface or scroll it down

For next week, retailers can show up to 5 products in an Instagram post, and by clicking on the different tags, users can extract details of the product which is further extended to “Shop Now” link, that will redirect customer to the retailer’s site.

Instagram Shopping Feature

Source: Techcrunch

Retailers such as Abercrombie & Fitch, MVMT Watches, Levi’s Brand, Michael Kors, Target, Warby Parker, Kate Spade and JackThreads are collaborating with instagram for this feature test.

 

What’s in store for Retailers

– The data that can retailers like Kate Spade gathers, can drive the sales merchandise and shoot up marketing tactics to attract more customers. The picture that is most viewed or clicked, gives the clear idea to retailers as to what kind of product is needed more in market and what sort of presentation can actually create demand of product in market.

– Upon sharing the crucial information such as how many users connect/interact with shopping-enabled picture generating referral traffic, retailers can actually link the transaction if made to the CRM database.

– Instagram will not be cutting its share from the retailers and neither have they paid Insta to be a part of this pilot move. Weather it works out or not, it is a win-win for retailers as they will have access to important customer information.

– Though, there is a lot of ambiguity pertaining what if scenarios like, “What if the customer wants refund in lieu of the product or , “What  if SME has no dedicated websites?  Instagram hasn’t been clear on this, however it will surely keep manufacturers in check for a while.

 

Final take:

The best part about the feature I like the most is it’s not as intrusive as Facebook or Twitter made it. As in, the design of the pictures is so compelling and beautiful. And yet, the product tags do not pop up intervening your process until you tap the tag button. Instagram will closely monitor the process of purchase and visitors path from viewing the product to transaction made.

However this will put Instagram in a pit against Pinterest, as Pinterest did roll out similar update for seamless shopping experience for its users. Though, Instagram will have an upper hand compared to other Giants such as Facebook, Pinterest, Twitter and Snapchat, as Fashion comes to life on Instagram compared to the mentioned giants.

High-time to get your Etsy store Holiday-ready

We’re already in October end! This year has almost come to an end! However, the end-of-year means a lot for sellers due to the upcoming Holiday Season which is around the corner.

With a number of people wanting to send gifts to their loved ones, decor products like Christmas tree, handmade Jewelry, holiday theme backdrops and floral products can be the top selling gifts during the season. So, why not create a store and sell your own craft on Etsy to add on to the overall revenue for your eCommerce business?

For those who are already selling their creative products on Etsy will have an idea about the potential of selling on the popular giant marketplace that is focused on selling handmade or vintage items and supplies, as well as, unique-manufactured items.

Ideas of best-selling backdrops categories on Etsy for Holiday Season

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To access the full list of popular Etsy holiday backdrops, please click here.

How Etsy is helping sellers during Holiday Season?

Within two years of its launch back in 2005, Etsy was one of the main members of Handmade Consortium– an effort to encourage the purchase of handmade products during Holiday Season.

This effort has surely brought Etsy a long way and disclosed revenue of 195.6 million US dollars in 2014.

In contrast to 2010, Etsy generated a transaction worth 1.93 billion on its platform, which has 54 million members as on March 3, 2015. Etsy went public on April 16th, 2015 at a company valuation of $1.8 billion and raised $237 million in IPO proceeds.

Considering the facts and figures, I don’t see any reason for artisans to stop themselves from selling their talent over the popular eCommerce handmade marketplace Etsy.

Essential pillars to influence shoppers towards your Etsy store

Whether you are already selling handmade products via your own online store or, think of expanding your reach by creating an Etsy store, below are four factors that can help you perform smoothly when selling your creativity online.

I- Marketing

Promotion has always been the backbone of any selling business, therefore, no matter how unique are your handmade products spreading awareness will boost popularity, as well as, sales opportunities for Etsy store.

What you can do?

The way you allows access of your creative products to shoppers will determine the success of your Etsy store. Being loud about how your products will prove to be great gifts for their loved one can help you attract more and more holiday shoppers to your Etsy store.

Tips that can help you perform effective marketing strategies for your Etsy store

1- Use Etsy promotional tools

This marketplace allows sellers an opportunity to stay up in “Etsy search results” by using its Promoted Listing Campaign tool. Offering an ability to make your products visible in buyer’s search terms, this giant marketplace even helps you target correct audience by showing up your products within your shipping locations and price range shoppers are looking for.

You can access the Promoted Listings section from the advertising dashboard. To know more about Promoted Listings on Etsy, please click here.

2- Gain a competitive advantage by offering coupon codes

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This can be an ideal option to encourage holiday shoppers to make repeat purchases, as well as spread good word-of-mouth for your Etsy store. Etsy does not show-up your coupon code automatically; hence you can target your discounts to a specific audience, all in an effort to encourage them to revisit your Etsy shop throughout the holiday season.

Whether you wish to thank your first-time shoppers, highlighting them in shop announcements, using them in your checkout page to boost order value of their holiday purchases, Etsy coupon code can be used as an effective sales booster to encourage Holiday shoppers towards your Etsy store.

3- Adopt social media

Social media is considered to be the key for effective promotion, and being into a creative selling business getting your products visible on the walls of popular social media sites can help target multiple potential holiday shoppers in-one-go.

What can be those effective social media platforms for promoting your Etsy store?

A- Facebook: Adding your Etsy store to your Facebook business account can help you connect with potential shoppers who are interested in purchasing and gifting handmade products during Holiday season. Inviting potential audience to like your page can help you increase visibility among their friends of friends who would like to stay updated with the news feed and products offered by your Etsy store.

B- Instagram: This online mobile sharing app targets audience who like to follow brands that allow them to connect with favorite products via images and short video-clips. Offering a space to add a caption, you can tag your products as #holiday gifts to improve visibility among shoppers who are specifically looking for products that can be purchased and gifted during Holiday season

C- Pinterest: Another effective web and mobile photo-sharing social media platform, Pinterest can surely be an ideal platform for Etsy sellers. Promoting your handmade products using Pinterest Board can help you increase the number of repins and invite potential shoppers for making purchases from your Etsy store throughout the auspicious season.

II- Listing

The way you present your handmade products will influence Holiday shopper’s purchase decision. Therefore, focusing on your product listing is another essential factor to encourage Holiday shoppers to engage further with your Etsy store.

What you can do?

If you are already running an Etsy store, it is beneficial to tweak your existing listing as per seasonal theme to attract the attention of Holiday shoppers. Shoppers would like to engage with a brand that offers a value to make their Holiday purchases, therefore it becomes important to work on your listings well-in-advance.

Important factors to consider in your Etsy store’s holiday listings

A- Product Title: The way you address your handmade products will help you increase visibility in holiday shopper’s search results. Understanding the need for your products on behalf of shoppers and coming up with a title to exact fit their Holiday search terms will help search engines better understand your listings and keep them up in SEO rankings and Etsy search results too.

B- Product Description: The number of shopper’s questions answered in your product description will determine the conversion rates of your handmade products. Jumping into the customer’s shoes and highlighting benefits of your products in your descriptions can influence them for selecting your Etsy store to make their Holiday purchases.

C- Product Tags: Last, you would like to cover all important keywords affiliated with your products in your listings. For example, covering words related to color, size, and style can improve chances of fitting Holiday shopper’s tag when looking up for products they intend to purchase/gift.

To know more about listing products on Etsy, please click here.

III- Shipping

Happy with your handmade products, Holiday shoppers would expect to ensure a quick and timely delivery, especially when accepting gifts during major Holidays. Therefore, preparing yourself for your shipping process before those busiest selling days of the year, can help you create trust among potential shoppers.

What you can do?

If you sell awesome but can’t ship your sales orders in time will make no sense for holiday shoppers who wish to get their products delivered during the upcoming holidays 2016.

How Etsy is helping sellers in shipping?

For all US and Canadian sellers on Etsy will automatically get access to onsite postage tool.

Using Etsy shipping labels, you can save time and ensure every shopper’s orders are shipped in time.

Easily purchase and print shipping labels from popular shipping company USPS or Canada post directly from your Etsy shop. Apart from that, easily set up bulk shipments for products that are at the same time or cost the same to ship.

Additionally, get a chance to enhance shopper’s experience during Holidays by allowing them to track their shipment in real-time until delivered.

To know more about Etsy shipping, please click here.

IV- Customer Service

Lastly, you would not like Holiday shoppers to be stuck with a question in mind. Therefore, allowing shoppers an ability to connect with your brand in the case of confusion can stop them from leaving your Etsy store and retain them for future purchase by solving their problems on-the-go, or at the earliest.

What you can do?

From honoring your shipping processing time to instantly addressing concerns, ensuring a great customer experience will help you retain shoppers even after Holiday Season 2016.

Etsy also provides “Seller Protection for Etsy store owners” in case of disputes, unauthorized payment and frauds. To understand further about Etsy’s Seller Protection qualification, please click here.

Wrapping up

Most of the sellers on Etsy may have their own manufacturing unit, however, to encourage more and more people make money out of their creativity Etsy has opened doors for manufacturers to provide means of production to sellers as per their production requirements, products, material, and preferred location too.

Good Luck!

Source:

www.etsy.com

https://en.wikipedia.org/wiki/Etsy

Product Bundling- What does it mean for sellers?

With an increasing number of sellers on a daily basis, consumers across the globe have multiple options for purchasing their daily needs. Considering the competition, start-up and small business may still be struggling to attract consumers, and even worst end up wasting hundreds of dollars in their marketing efforts with lesser returns.

I’m sure as a growing seller you may experiment with multiple product promotional strategies. Apart from focusing on costly marketing tactics, inventory management software can help you attract consumers in the most reasonable ways.

Confused?

You may consider inventory management software to manage your daily stock tasks, however, the ones that are offering product bundling feature may get an idea about we are going to discuss below in this article.

Product bundling feature

Product bundling is allowing a competitive advantage over sellers who don’t have this feature in their inventory management software.

With this feature, sellers are able to list more than one or a group of products as a package helping consumers to make multiple purchases at a single price.

This strategy is not new but at the same time, I’m sure many sellers who have yet not adopted product bundling may be losing many potential opportunities in the most cost-effective ways.

Product bundling example

McDonald’s- the world’s largest hamburger and fast food restaurant  can offer a good example of product bundling strategy in their combo deals.

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Allowing consumers an ability to purchase the whole meal as a single order can encourage more and more people to take advantage of combo deals, instead of making multiple single purchases.

How does product bundling benefit consumers?

a- Pay less for more

Product bundling strategy allows sellers to list multiple products at a complimentary price- which means considering the overall price of each product separately consumers can end up paying less and receiving more via the product bundle offers.

For example: If you are dealing with clothing, offering a matching pair of trouser and shirt with a pair of branded shoes at a special price will make consumers feel the worth of receiving  a branded item in their bundle product purchase.

b- Access to relevant products in one purchase

Consumers who are looking to make multiple product purchases may find your bundling package attractive rather than purchasing them individually from separate stores.

For example: If you are dealing with computer and computer accessories, clubbing laptop with headphones and speakers can ensure potential consumers gain access to primary items that are related to the usage of a laptop.

c- Enhanced purchase decisions

Offering multiple product bundles, chances of consumers gaining access to a mix of products including their favorite items can increase.

For example: If you are dealing with pet products, offering a bundle of pet food along with pet care products like pet shampoo can encourage them to purchase your product bundle for taking an advantage of receiving their other pet’s needs at a competitive price.

How does product bundling benefit sellers?

a- Awareness of new product line

Having an ability to bundle multiple products, automatically allows you with promotional opportunities for your new product launch.

For example: If you are dealing with branded clothing, combining your latest products with relevant fast-selling products can act as a cost-effective marketing tactic, as well as, help you spread visibility for your new product line.

b- Get rid of slow moving stock  

Another effective advantage is to include your slow-moving products in your product bundling strategy.

For example: If you are dealing with mobile phones, can help you get rid of those outdated phones by including best-selling accessories in your product bundling strategies.

c- New opportunities to attract potential customers

Offering bundle product combinations can always help you divert all those potential consumers who won’t mind making multiple products purchases if offered at a better price.

For example: If you are dealing with grocery, bundling products can help garner consumers who are looking to purchase their multiple daily necessities in-one-go for a single price.

What are effective types of product bundling tactics that sellers can adopt?

aRelevant product bundling 

This is where you offer multiple products that can complete a consumer’s need. For example, sofa with matching pillows.

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b- Mix-match product bundling

This is where you offer a combination of multiple options for the same product. For example, watch with matching straps and bezels.

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c- Mixed product bundling

This is where you offer a combination of multiple products from the same brand. For example, eyeliner with mascara, eye cream, lip balm etc.Woman things

 

d- Mixed brand product bundling

This is where you offer a combination of products from different brands. For example, differently flavored wine.

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Tips to run an exclusive product bundling strategy

Product bundling is surely a cost-effective and revenue-generating strategy, hence asking yourself the below questions can help you make the most out of this strategy.

Q1- Does your software include product bundling feature?

Having an in-built feature product bundling feature in your inventory management software will help you automate stock tasks and eliminate the risks of overselling.

Q2- Does your product line have a profitable marginal rate?

Product bundling strategy is offered at a special price, but if the margins of each product are low, may not allow you to offer a competitive pricing.

Q3- Do you have a marketing strategy in place?

You may offer the best product combinations in your bundling strategy; however, not making

them visible in front of the potential audience may not attract buyers.

Q4- Do you have a measuring tool?

Not all your product bundles would work on the first go; therefore, having a tool to track performance can allow you experiment and perform profitable bundling strategies with time.

Wrapping up

Bundling products together or allowing product pair selection, can be an excellent way to complement consumer’s purchase decisions, however, offering the correct mix of products can help you differentiate your brand from your competitors while delivering a better shopping experience.

 

Migrating from Magento to Shopify? Here’s what you need to know

Magento to shopify migrationMagento was officially announced in the year 2007, and within the very next six months, its first public beta version was released.

Considered to be one of the oldest software, Magento has surely won hearts of thousands of sellers who are running their multiple stores across the popular eCommerce platform.

Magento has already been ranked as Top platforms for Fastest Growing retailers in the Internet Retailer 500 Guide Demonstrating Tremendous Annual Growth, therefore, the number of information for developers and users are increasing too.

Switching over marketplace can be challenge

Small sellers dealing with few products can easily experiment with multiple ecommerce platforms to run their eCommerce business.

The problem of migrating may be a nightmare for medium and large sellers who deal with hundreds and thousands of orders- because it can bring a stop to their sales process and revenue coming from their multiple online stores.

No site migration is without frustration; however, switching to hosted solution Shopify allows a wizard mode to help non-technical sellers set up their stores with no hassle.

About Shopify

With more than 11,000 successfully migration since 2009, Shopify is considered to be a one-stop platform that is allowing sellers to design, set-up, and manage their stores over the web, social media, and brick-and-mortar and pop-up shops too.

Shopify currently powers 300,000 business in approximately 150 countries and trusted by big names that include Red Bull, Budweiser, and New York Stock Exchange.

Direct voice from existing customers

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Major reasons what sellers can expect from this migration

Every eCommerce marketplace will have its own pros and cons, however, switching to Shopify, one can ensure:

Considering Back-end

– Easy migration

Unable to have complete control on your store management (that allows you to edit the raw HTML/CSS code) to manage run your store can lead to frustration of running your online selling business.

Shopify being hosted solution eliminates the hassle of delay in migration process as sellers can easily gain access to migration steps in the simplest and menu-driven method.

What makes Shopify different from other eCommerce platforms?

Not having to depend on external developers to understand the technicalities involved in migration, Shopify is surely helping sellers save time and cost used over a non-hosted eCommerce platform.

– Uptime

Experiencing a downtime in performing daily tasks, or even worse, not being able to use a feature or functionality can directly hamper your customer’s experience when shopping from your eCommerce store.

Many eCommerce platforms may limit bandwidth speed as per the plan chosen by the sellers, however, Shopify does not charge extra and offering full uptime ensuring your daily process is up and running, even during the migration process.

What makes Shopify different from other eCommerce platforms?

Upgrading for a higher subscription to avail benefits of features and functionalities can be helpful, however, switching over to a different plan just to ensure speed may not be affordable to many at the growing stage. All Shopify plans include unlimited bandwidth for free.

Considering Front end

– Responsive checkout

As per Statista, 42% of mobile visits to retail sites were generated via smartphones. Therefore, unable to allow multi-channel consumers to easily checkout on your online selling website will automatically lose you potential opportunities who are already interested in your brand.

Shopify’s responsive checkout ensures sellers are able to offer their consumers a quick purchase transaction over their smartphones or even larger screens.

What makes Shopify different from other eCommerce platforms?

Offering consumers a square-cropped product image view, with Shopify’s responsive checkout they are also able to make changes to shipping address on-the-go.

-Marketing

Sellers across multiple marketplaces usually run costly promotional tactics over social media sites to direct traffic to their eCommerce stores.

Shopify’s offers sellers an in-built marketing app to attract traffic from popular search engines like Google, Bing, and Yahoo too. Not only that, this feature makes it easy to track your consumer’s website behaviour.

What makes Shopify different from other eCommerce platforms?

Being able to know what your consumers like and targeting them in a correct way, Shopify’s in-built marketing tool can prove to be great to optimize marketing costs over time.

Useful resources to get your Shopify store up-and-running

Go through the Shopify Introduction

It becomes easy to migrate if you know how does the eCommerce platform work? Going thoroughly to Introduction to Shopify will give you insights about the key features, ways to sell, pricing plan and much more information those are required to make take migration decision.

Then, consider Shopify Theme Store

You need to create a store for listing your products, and Shopify Theme Store will make it easy for you to gain access to a number of themes to best match your online selling needs.

Look up Shopify App Store for migrating apps

Magento to Shopify app will be the one you are looking for in case of this migration, however, via Shopify App store you can look up for other apps that will make it easy to migrate other channels that include shipping service, marketplaces and bookkeeping too.

View Shopify migration video to setup your store

Shopify is surely allowing an easy cart2cart migration, however, before you do that accessing their Getting started with your store migration guide can ensure you don’t stuck and set up your store in one go.

Last, Sign-up for a 14-day trial

In the end, when you are set to migrate your Magento store to Shopify, don’t forget to opt for its promotional 14 day free trial that will make you get the hang of the giant market
place, Shopify.

Happy Migration🙂

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Product information management for your multi-channel selling business

Content has always been an integral part of any retail business owners, as it allows them to complements their products in the online world and encourages consumers to take actions on-the-go.

Today, eCommerce transactions are totally dependent on the content and information triggered by brands that allow them to make informed purchase decisions.

If you running an eCommerce business, you would be probably selling across multiple channels to expand your product presence, however, offering poor product descriptions or even, infusing the same information offered by manufacturers may not impact a consumer’s purchase decision.

Therefore, I have decided to come up with this article that will highlight important areas that sellers can focus on their product information and improve sales opportunities for their multi-channel selling business.

Let’s begin:

I- When selling via your online store

Like any other eCommerce seller, you would like to populate your eCommerce website with promotional content and information to attract the audience and improve SEO ranking for your brand and products. Among the many areas of the website, sellers should focus on:

A – Website banner

This is one of the areas that can directly attract consumer’s eye when landing on your eCommerce page for the first time. You can display any of your product offerings here, but, the information your offer will determine whether the consumer will engage with your brand, or not.

Good example from a leading eCommerce brand

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What you can do?

Offering simple content in your website banner may make consumers feel that your website is out there only to sell. Educating them with additional information about the benefits of your products can surely encourage customers to browse further and get to know more about your brand.

B – Announcement of new products

Promoting the launch of new products on your online selling website can offer potential consumers an excellent purchasing ability by allowing them to shop for their favourite products from one place. However, poor product information in such promotional activities may not make your offering look new, avoiding consumers to show further interest.

Good example for a leading eCommerce brand

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What you can do?

Creating a need in the consumer’s mind for your new product announcements can make them curious to take actions, or, be there during the mentioned time and date. Relating your latest collections as a value for their time and money will automatically trigger consumers take actions and shop for their favourite products that you announce.

C- Best selling products

An effective method for eCommerce sellers to increase sales opportunities is by promoting their fast-moving products on their selling website.

However, not showing urgency may not create an excitement among consumers and may consider it to be one of your clearance promotional tactics.

Good example for a leading eCommerce brand

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What you can do?

Promoting your fast-moving products can help you attract consumers; however, not being to showcase a want for it, may make them feel your offers will be there for long and increases the chances of having a second thought in their mind.

II- Selling via social media

Social media being one of the most influential platforms for online shoppers to gain information about their favourite products and brands, today, mostly every retailer will have their presence over leading social media platforms like Facebook, and Instagram.

Areas that you should focus on:

A- Customer reviews

Sellers should keep a track of their product offerings mentioned in the customer’s reviews. Now, that doesn’t mean you’ll need to make any changes but ensure they have those required keywords or hashtags to make it easy for other consumers engage with your products and brand.

Good example for a leading eCommerce brand

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What you can do?

Offering customer reviews in front of the right audience at the correct time is important for any sellers who perform social media campaigns, however, ensuring proper tags and keywords in your product information, can quickly spread a word about your products offerings across the web.

B- Featuring products

Running regular promotional campaigns to promote your products can help you garner visibility in the social networking world. However, focusing on your product information across all your social promotional tactics can increase chances for consumers to directly look up for your selling website, online.

Good example for a leading eCommerce brand

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What you can do?

Infusing personalization in your product information that you share across your social media campaigns can help you allow consumers relate your products with their needs, encouraging them to instantly browse your products and make instant purchases.

C- Featuring Image

This is the area that will directly capture consumer’s attention; therefore the way you allow consumers get to know about your products can boost further engagement and sales opportunities from your social media selling channels.

Good example for a leading eCommerce brand

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What you can do?

Relating your product information with their daily routines can automatically make potential customers be curious to know more about your offering, improving their chances of purchasing your products on-the-go.

III- Selling via online marketplaces

Popular marketplaces like Amazon, eBay are surely helping online sellers an opportunity to improve their product visibility in front of a large ready-made customer base. However, with competition increasing over such selling channels, your products may get lost in the crowd.

A- Featuring products

Every online marketplace will have their own rules of product ranking visibility, and with hundreds of sellers selling identical products on the same platform, may make it difficult to attract audience despite having a large customer-base.

Good example for a leading eCommerce brand

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What you can do?

Simply offering your product name as a description, may not involve the keywords that are needed to compete in product listing rankings while selling across multiple social media channels. Look-up for the most searchable keyword relevant to your product and brand and keep optimizing your product information to settle with the ones that are helping you improve visibility.

B-Checkout page

You have managed to attract customers for your eCommerce brand and they click on your product, which will automatically divert them to the purchase page. This is the most important section for consumers to complete their purchase, however, not being able to offer required information can increase cart abandonment rates for your eCommerce business.

Good example for a leading eCommerce brand

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What you can do?

Ensure you make it easy for them to access other product information like size, color, etc. that is important for a shopper’s purchase decision.

C- Up selling/Cross-selling section

Selling on social media channels also allows eCommerce business owners ability to promote their other products on the checkout page, which means increasing the opportunity of up-selling and cross-selling. However, if your offering does not match your consumer’s needs, can lose you multiple potential consumers who have already shown interest in your products.

Good example for a leading eCommerce brand

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What you can do?

Focusing on relevant products in your up/cross-selling campaigns will help you attract eyes towards them, however, infusing a value for making a purchase in your product information can automatically encourage consumers to increase their order value to gain additional benefits of using the product.                    

Ending note

Landing with different product information has been a challenge for multi-channel sellers. If you still stitching over different accounts to manage inventory, a centralized inventory management software can help you sync all your selling channel’s product information at one place, making it easy and quick to spot wrong information and make changes on-the-go.

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Cons of Social “Buy Button” and tip to overcome them

Rewind a decade, the evolution of social media channel made it easy for people to stay in touch with friends and family anytime, from anywhere. All they needed was a device that allowed internet connectivity. Today, many such platforms have come a long way!

From making it easy for people, from across the globe to connect with their loved ones; social media sites are helping business owners to promote, as well as, sell their products online.

Evolution of Social “Buy Button”

With the increasing popularity of people acceptance towards social networking, today, Facebook, YouTube, Reddit, Twitter, Instagram are ranked as the leading social media sites in the United States, as of May 2016.

And, with the rise of mobile technology, sellers get an advantage over their eCommerce stores to engage with online shoppers.

No later with increasing usage of social media platforms among online shoppers from across the globe, popular sites that include Facebook, Pinterest, and Instagram had integrated a “Buy Button” that allowed sellers an opportunity to convert many, on-the-go.

What do you mean by Social “Buy Button”?

Social Buy Button

A tool integrated within social media sites that allow online shoppers to reduce purchasing steps from the convenience of the platform domain, and, even if users make a purchase via different ecommerce brands; their payment details get stored allowing them to make a two-click purchase process.

Considering this to be a valuable opportunity to get consumers spending more on online products, many sellers should not mind adapting it for their eCommerce stores.  However, not many realize the drawback of a social “Buy Button.”

In this article we will highlight the loopholes of a Social “Buy Button” and how online sellers can deal with them:

First- No exposure for your other products

Irrelevant to the social media platforms, sellers who are taking an advantage of the “Buy Button” may overlook the importance of losing exposure for their other product offerings listed in their eCommerce stores, as well as, other marketplaces.

Unable to insert a clickable link for your eCommerce store, social media “Buy Button” strategy eliminates the ability for many potential online shoppers to know about your other offerings.

What you can do?

Highlighting your eCommerce store’s logo and name, especially for start-ups and small sellers, can create an impact of your brand in their mind, increasing chances of them directly visiting your eCommerce site for their future purchases.

Second- Unable to upsell

Social “Buy Button” is surely helping online shoppers to make purchases for their favorite products in the simplest way; however, unlike your eCommerce store you are unable to upsell.

Many online shoppers who are interested in your products, or, have already made purchases via social “Buy Button” may not mind adding multiple products to their cart. However, unable to insert more than one product on the social media “Buy Button” page, sellers often lose revenue for their eCommerce business.

What you can do?

Your product image can do the game!

Meaning, ensuring clear and attractive images for your product on your social “Buy Button” page can create a longing in your customer’s mind, who in turn, may jump to your eCommerce site for finding a match, or, relevant products to fulfil their day-to-day needs.

Third- No performance measurement

Despite offering great products on your social “Buy Button” page, many potential customers may abandon their purchases. However, not being aware of the bounce rates will not give you an idea about the performance of this effective social media selling strategy.

Unable to track results for your social “Buy Buttons” can lose you many potential customers who have already shown interest in your products.

So why let them go?

What you can do?

Adopting social media monitoring tool can help you analyze customer’s behavior using your “Buy Button”, making it easy to figure out where your customers get stuck and take immediate actions to improve engagement and sales, both.

Fourth- Less of content information to convert

Content is the key that determines engagement and conversion rates for any eCommerce business. Simply adding products name in your social “Buy Button” strategy may make it look uninteresting, even if the online shoppers is interested in your offering.

Instead of directly copy pasting the same product information used by others sellers across the web, coming up with a name that offers a value can eliminate the risks of losing sales opportunities via your social “Buy Button” strategy.

What you can do?

Infusing personalization in your product name that can describe the actual usage will surely impact the online shopper’s mind, who in turn, won’t take a second thought and make purchases, always.

Fifth- No security information

One of the most important concerns to online shoppers is the security on returns, in the case of wrong or damaged products delivered.

Unable to showcase security information on the social “Buy Button” page can stop many online shoppers to take action, unless you are one among the recognized brand over the web.

What you can do?

The only way to overcome such situations is to ensure in-time product delivery for every customer’s orders you fulfil. Doing so will automatically develop a trust in the customer’s mind, who in turn, may not be so concerned about the purchase security on your social “Buy Button” page in future.

But, processing each order manually can hamper fulfilment performance and delay in delivering your customer’s orders.

Cloud-based inventory and order management software are allowing sellers an easy way to bring all their products and sales order coming from multiple channels at one place, making it quick  to fulfil multiple customer’s orders in real-time.

Last- Slow returns on investments

Social networking sites may surely have a ready-made customer base, but with hundreds and thousands of sellers adopting social “Buy Button” strategy for their eCommerce stores; may take time to churn results

Unable to attract sales from your social “Buy Button” can be a costly idea for your eCommerce business.

What you can do?

Encourage engagement via “likes,” “comments” and “shares” in your social “Buy Button” strategy will improve brand awareness and increase its visibility among other online shoppers who are in the same network of consumers who have engaged with your brand.

Focusing on the above four can help you overcome this last, but one the most important disadvantage of a having a social “Buy Button” strategy for your eCommerce store.

All the Best🙂

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How does Amazon Fresh works: All you need to know

Amazon Fresh

Buying from Amazon has always been a wonderful experience for us. Whether you pick books, apparels, gadgets, electronic appliances or household items, the gigantic e-store has given us the option to choose from a broad assortment of products making our purchase easy.

Considering the global ranking, Amazon stands 6th and is best known for offering quick services and amazing products.

  • Amazon Kindle (ebooks reader/ tablets)
  • Amazon Prime (Instant shipping service)
  • Amazon Prime Music & Amazon Instant Video (Instant streaming sites)
  • Amazon Fresh

Amazon started Amazon Fresh program just after 5 years of its inception in Seattle. This online grocery program was under testing in the hometown itself and later in the year 2013, this service was finally opened to other cities of USA including Philadelphia, New York and parts of California.

Growing Industry

Online grocery is the $10.9 million dollar industry in U.S and it is expected to grow by $9.6 million dollars by 2019 according to the market research report by IBISWorld.

Peapod is the leading online grocery store with 5.8 percent of the market followed by Fresh Direct at 4.8 percent and Amazon which also now delivers online grocery at 4.7 percent according to IbisWorld report..

What products you can buy from Amazon Fresh?

On Amazon Fresh, you can shop for a variety of products you need daily. Beverages, Bakery items, Fruits, Vegetables, Canned Food, Condiments, Salads, Oil, Toiletries, Household items, name it and you will get.

For instance you would want to shop for tomatoes, you will get a wide options to pick from which you may not find in any online grocery store.

Take a look

Amazon fresh products

What else can you get from Amazon Fresh?

Amazon Fresh caters a separate recipe section Creative Kitchen where you may find various kitchen tips and recipes of exotic dishes and sauces. You may get a lot of recipe varieties here which can add flavours to your meal and make your day refreshing.

Take a look

amazon fresh creative kitchen

The quality Amazon Fresh maintains

Shopping from brick-and mortar stores become easy where you make sure about the product quality with a touch. Many individuals have their own preference to choose what they want to buy. Some may like to buy riped fruits or some may prefer canned or jarred fruits.

In stores, you also find fresh food items which you think you may not get it online. That’s the reason why companies are struggling to gain more from the expensive picking, packing and delivering fresh foods to their customers.

Despite of such a strong competition where grocery stores like Walmart, Instacart, etc. sell groceries to customers with the picking services to the nearest stores at cheap rates, Amazon Fresh’s main concern is to deliver fresh food items to its customers as per their preference which is similar to purchasing from brick- and mortar stores.

Amazon Fresh carefully controls the condition in which the products are stored, right up until the moment customers receive them, so that fresh items stay fresh & chilled and frozen items remain frozen.

How does Amazon Fresh works?

The working of Amazon Fresh is pretty straightforward. If you place your order by morning 10, you may receive it by 6 pm. Whereas orders placed later in the day will be delivered to you before your breakfast time.

Most items are available for same-day or next day delivery. Shopping from restaurants or neighborhood shops alongside Amazon Fresh products can help you in avoiding making trips often and minimize your to-do-list. And, if you are doing so you need to place an order in advance to enjoy on-time delivery.

Amazon Fresh offers free attended or unattended delivery on the order of or beyond $50 with Prime Membership.

You can also choose your delivery time and schedule your order on the day you want.

Take a look at the below Delivery Option Page

Delivery Option Page

The negative point of Amazon Fresh is, it provides its services to Prime users only. Once you are completed with your 30-day trial, $299 will be charged as an annual fee on top of the products you purchase.

How sellers can sell their products on Amazon Fresh?

It has never been easy for sellers to sell their grocery or perishable goods online because consumers expect the same services alike physical stores. If at all, sellers start selling things online they have to maintain their own delivery system which may not be beneficial to them.

With Amazon Fresh, sellers can easily sell perishable goods or groceries to consumers ensuring that whatever they sell are fresh and of good quality.

Restaurants or neighboring shops too which have experience in delivering fresh and hot meals can enroll in Amazon Fresh and get connected with millions of consumers.

Ending Note:

Amazon has always been the choice for consumers who look for unique and creative things online. It has shelved almost every brand and every product in the  store which can attract people. With an impressive collection and delivery services, it seemed inevitable that Amazon would add grocery too in it’s shelf.

Thus, growing its Amazon Fresh service in various cities suggests that Amazon has a long haul in grocery.

Sources: http://www.bloomberg.com/news/articles/2015-04-15/amazon-offers-cheapest-grocery-delivery-in-new-york-study-finds

https://fresh.amazon.com/help

http://www.investopedia.com/articles/personal-finance/052015/how-amazon-fresh-works.asp

http://millennialmagazine.com/does-amazon-fresh-work-in-the-real-world/
http://www.bloomberg.com/gadfly/articles/2016-04-08/amazon-fresh-prime-now-aim-to-kill-your-local-grocer