Facebook ads are a great medium to boost your online business

Facebook ads are a great medium to boost your online business. While paid acquisition through Facebook is fairly a large subject to deal with, Classifying ad-types for Facebook is where a retailer can start their journey.

Leanna Kelly from CPC Strategy shows a comprehensive and effective way to segregate Facebook ads. The following is an excerpt from her post.

“At first glance, Facebook advertising looks a little overwhelming.

With dozens of ad types, targeting options and placements and 11 different sales- and brand-related objectives, it’s enough to make your head spin.

Not to mention the fact that it’s hard to know what types of ads Facebook users will actually engage with.

To offer a little clarity, we’ve put together a quick and dirty guide to the Facebook ad types that work best for retailers.

  1. Carousel Ads
  2. Canvas Ads
  3. Dynamic Ads
  4. Lead Ads
  5. Video Ads
  6. Domain Ads
  7. Offer Ads
  8. Collection Ads

Carousel Ads

Goals: Clicks to Website, Brand Awareness

Interactive and visually appealing, Carousel Ads are perfect if you’ve got multiple products you want to promote or an array of services you need to build awareness of.

They’re also mobile friendly, and they can be placed right within the newsfeed, making their click-through-rates better than most.

Carousel Ads are also great for marketers, as they allow a sort of A/B testing—well, A/B/C/D/E testing, really. By promoting five different posts or products at once, spotting trends and determining what best resonates with customers is easy.

Here’s what a Carousel Ad looks like:

123

Carousel Ad Specs

Here are Facebook’s Design Recommendations for Carousel Ads:

  • Recommended image size: 1080 x 1080 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
  • Your image should include minimal text.

 

Canvas Ads

Goal: Clicks to Website, Website Conversions, Brand Awareness

This is as interactive as it gets in the Facebook advertising world, allowing customers to get up close and personal with your images and products by tilting, swiping, zooming and more—all with just their fingertips.

Fast (Canvas loads quickly, as much as 10 times faster than the standard mobile web), seamless and available only on mobile, it’s a great way to engage customers and get them excited about what you have to offer.

Here’s a peek at what Canvas Ads can do:

123

Canvas Ad Specs

From Facebook’s Canvas Ad Design Recommendations (photos):

  • Image Ratio: 1.9:1
  • Image Size: 1,200 x 628 pixels recommended
  • Your image may not include more than 20% text
  • Text: 90 characters recommended
  • Headline: 45 characters recommended
  • Note that the feed unit may have either an image or video

Videos Canvas Ad Design Recommendations:

  • Text: 90 characters
  • Headline: 25 Characters
  • News Feed description: 30 characters
  • Aspect Ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128kbps + preferred

For technical video requirements, see Facebook’s Canvas Ads guidelines.

Dynamic Ads

Goal: Website Conversions

These are some of Facebook’s most powerful advertising methods for spurring sales. Based on your own website data, Dynamic Ads offer a form of remarketing, letting you reach users based on past actions they completed on your website or within your store.

You can target users based on the content they viewed on your site, items they added to their shopping cart, products they purchased and more.

It does require installing the Facebook Pixel on your site—but we’ve got a pretty good guide for getting that done. It’s not as complicated as it sounds.

Here’s an example of a Dynamic Ad:

123

Not only are Dynamic Ads simple to set up (as long as your feed is optimized for Facebook), Facebook has added several new features over the years that add immense value for retailers:

  • Cross-Selling Functionality

For example, if a shopper purchases a skateboard on your website, retailers can feature items such as helmets, knee pads or wheels to that customer.

  • Conversion Optimization

When you optimize ads for conversions, you’ll get fewer but higher value impressions. You’ll also see more efficient spend on your Dynamic Ads.

  • Connect Shoppers Beyond Facebook

Native video and unique formats for interstitials are showing up across other publisher sites.

Lead Ads

Goal: Lead Generation

Forget setting up tedious opt-in forms or landing pages on your site in order to capture leads.

Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses.

Lead Ads allow Facebook users to sign up for things like newsletters, price estimates, follow-up calls and business information, which can be extremely valuable to retailers looking to expand and improve their customer interaction.

Here’s how a Lead Ad is displayed:
123

The most effective way to retrieve lead information is to set up lead ads to sync with a CRM solution from one of Facebook’s integrated marketing platforms.

Facebook currently partners with:

Through these integrated marketing platforms, retailers can collect lead information in real-time, helping them maintain communication with their customers.

They can also collect leads in real-time by setting up a custom integration between the CRM and the Facebook API. (Or you can download lead information manually into a CSV file.)

Garnered contact information can also be used to create Custom Audiences and Lookalike Audiences, ultimately allowing retailers to remarket to current customers, or find and approach new ones that share similarities with people who have filled out your form.

While this approach may not drive immediate results in terms of sales, it increases the likelihood of increased conversions in the future.

Rather than targeting specifically based on interests or behaviors, retailers now have the ability to focus on individuals that have, in one form or another, already engaged with their brand.

Pro-Tip: Advertisers with the Facebook pixel implemented on their website can also set lead ads to be shown to people who are likely to sign up for information and are also able to measure cost-per-conversion from lead ads.

 

“With every campaign you plan on running, you need to first ask yourself what your objectives are,” says Casey Edwards, Social Marketing Manager at CPC Strategy. “If you decide to run a lead ad, your goal probably isn’t revenue. It’s email signups, gathering information, and finding value in various conversion types.”

Lead Ad Specs

Here are Facebook’s Design Recommendations for Lead Ads:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters
  • Your image should include minimal text”

We are left with Video Ads, Offer Ads and Collections ads. To read about them, go to the post.

About Orderhive:

Orderhive is a SaaS based inventory management system that syncs inventory across channels and automates your online business.

Follow our blog and learn about growing your online business, selling on multiple channels and cool growth hacking techniques.

blog-1-1494935910-1494935945

Pay With Amazon – A step closer towards Data mining

This April we bid farewell to Amazon’s CBA process. Amazon has been giving you enough notices and you are expected to make the necessary changes.

From books to grocery, Amazon Prime to Amazon Go, it has come a long way in terms of innovation and customer satisfaction. If this wasn’t enough, Amazon also launched its own payment gateway “Pay with Amazon” in october 2013 and so far a cumulative total of more than 33 million unique customers have used Amazon Payments since the service launched.

Pay with Amazon

Amazon is aiming at acquiring as much as business as could reasonably be expected from shoppers moving their spending from stores to desktop PCs and cell phones, regardless of the possibility that the exchange isn’t done on Amazon.com. Preparing installments is another approach to do that by charging dealers 2.9 percent in addition to 30 pennies for every exchange took care of by Amazon

Amazon aims at expanding in all possible ways. It plans to reach out to even those who do not buy from Amazon.com through its processing payments. The added advantage is the credibility it offers and of course the brand name associated.

Riveter, a North Carolina company that sells bags made by the spouses of U.S. soldiers, switched from PayPal to Amazon Payments in February, two days before the company was featured on the television show “Shark Tank.” In anticipation of the show airing, founder Lisa Bradley expected a surge in orders, prompting the switch.

tumblr_o3ama3a3Kf1udh5n8o1_500-1492601607

What’s in the store for you

For pioneers, you get inline address and payment widgets that keeps you centered on website. Hence, as a seller if you are selling service that needs monthly renewals, drop your worries. Pay with Amazon will handle your payment method so you can focus on more important work.

Pay with Amazon is aptly optimized for your mobile sites as well.

Finally, Amazon’s “Pay with Amazon” also bears the payment for digital products. So let’s say you are selling a software service you can offer your customers a Pay with Amazon Options

However, PayPal is still at number one on the list of most prefered online payment, processed by  $82 billion in transactions for nearly 180 million shoppers. The driving force behind this is also that other giants like Walmart will not let amazon sneak in so easily into the datahive. Given the tech forces Amazon has, all it need is Data and within no time it will monopolize the market.

635808319646534738-1191288716_200-1492601574

How do you inculcate Pay with Amazon

It totally depends on your website and the platform you sell on. As of now Pay with Amazon is supported on following hosts

  • Shopify
  • Big Commerce
  • PrestaShop
  • Opencart
  • 3Dcart
  • Lemonstand

There are several significant platforms too where Pay with Amazon is integrated. However, if you aren’t using the hosted platforms where it is already integrated, you can still use Pay with Amazon on your website.

Amazon does offer you an option where you can generate your own Pay with Amazon button.

The bottom line: Amazon will hold you regardless of how your site is set up. You very well might need to enlist the guide of some expert engineers to get it going.

636037787036882506-978122406_ra-1492601588

How does it affect your business and why should you integrate Pay with Amazon

  1. Increase Conversions:   

Pay with Amazon offers smoother and a familiar checkout experience. CBA is more order management process while Pay with Amazon is more oriented towards payment procedure. Customers click due to smooth and familiar checkout experience as they need to spend minimum time on entering details as it lets your pre store it

       2. Increases Personalization and  strengthens CRM

Amazon creates a set of API that lets merchant “Check in and Checkout”. Once you checkout, you will put credentials and your password to pay, once you are done with it. It eventually decreases the redundancy of filling credentials all the time.

The prime benefit of check in is that it enables you to connect to your CRM. This gives you clear idea of your customers and their preferences. The process authenticates and validates the customer. Judging by  this, you can shape your business module.

       3. Fraud protection and enhancing buyer confidence.

Help reduce your costs and protect your business with Amazon’s proven fraud protection, at no additional cost to you. Enhancing buyer confidence offers protection against defects, delays and customer support to buyers on your website through the 100% Buyer Protection Guarantee.

FInal Thoughts:

Making the service effortlessly accessible to prevalent e-commerce business, fundamentally augments Amazon’s span and impact over the online retail universe. Shopify, for instance, one of its Premier Partners at dispatch, serves 243,000 shippers; each of them can now introduce Amazon’s installment procedure administration, and make checkout swifter and less demanding for

Amazon’s expansive base of customers. Amazon’s developing nearness in different features of the E commerce background can keep the brand top of mind for a great millions out there.

Amazon depends on the analysis of data, both substantial scale and granular, to drive its techniques and strategies, and to tailor the offers, services, items, and messages it uses to pull in and hold clients.

In the online world, insightful retailers can transform Data into power and few, assuming any, retailers are savvier than Amazon.

 

Why your business needs an inventory management software?

Why your business needs an inventory management software?

A shocking amount of capital is tied up in inventory. Inventory along with accounts receivable and accounts payable has tied up $1.1 trillion in cash – equivalent to 7% of the U.S. GDP. (Source: REL)

In fact, U.S. retailers are currently sitting on about $1.43 in inventory for every $1 of sales they make.

Imagine the effect it will have on your small and medium sized business if you are managing your inventory manually or not managing at all.

As an online retailer, you do not want to tie up additional capital inventory carrying liability. Especially if you are still an old school managing it on a spreadsheet.

And no Kidding,

Your challenges for managing Inventory manually will cost you a fortune. For instance

  • It may happen at times that you run short of resources to lease your facilities, and hence you may end up operating a rather larger and ineffective warehouse then you need.
  • Under such circumstances, Inventory Management spreadsheet is often prone to errors and will drain you to the last drop of your time and energy in maintaining the same.  
  • You will never be assured of accuracy, and it’s not worth a risk.

Poor management is one of the top-notch reason why small business fail. Though Inventory Management Software is a crucial tool for retailers, 46% of SMB’s with 11-500 employees still don’t currently track inventory or use a manual inventory process.

It is vital to keep track of Inventory Management, as it directly affects the cost and time of your business. Hence, automating Inventory Management is crucial for business.  Automation facilitates your business in terms of ROIs, Diversification and most importantly in.. ( Click to read)

Know this before selling food online in India

Know this before selling food online in India

India has emerged as one of the most promising market for online businesses. With steadily increasing internet penetration, Indians are buying a lot more than just electronics and books online.

In this progression, Food happens to be one of the major subdomains in this emerging e commerce market in India. Sellers are naturally attracted to selling goods that comes with frequent and recurring demand patterns.

According to retail consultancy Technopak, the online grocery retail market is growing at 25 to 30 percent in the metros and other large cities in the country. This is quite promising for aspiring sellers who want to expand their online footprints in this market and maximise their profits.

Grofers.com, Peppertap.com and bigbasket.com are the ones that are currently leading the online food selling marketplace in India.

If you also want to dive into this market, there are a few prerequisites to fulfill-

Registration with FSSAI-

A license from FSSAI or Food Safety & Standards authority of India is mandatory to sell your goods online. Merchants with FSSAI approval can only sell edible items online or offline.

VAT Registration-

Ensure you check eligibility for your product and obtain a VAT registration number from the local sales tax authorities.

CST –

CST will be levied when goods are moving from one state in India to another.

Important Parameters to consider when fulfilling online food orders-

1- Consider at what temperature the product needs to be kept throughout the fulfillment transit.

2- Invest in proper boxes, jars, dry ice, to ensure products are been delivered fresh.

3- Choose experienced fulfillment service to avoid late delivery, especially in the case of gifts.

Stock keeping and storage of food items calls for high-standard inventory management and well equipped physical distribution.  That is why it is essential to have an efficient inventory management software coupled with a capable logistic partner.

While physical infrastructure in still deficient in India with reference to Food storage and distribution, nonetheless, things are changing fast. Online sellers looking for greener pastures, can certainly rely on Food to be the next driver of growth.

Read the entire post in detail, and tips to come up with a great online store for your food business. 

How to sell products with lesser visual appeal

We tend to make snap judgments. According to a research it takes only 1/10th of a second to form a first impression about an individual or a website. It takes 50 seconds only to form a judgement if they like the site or not.

Selling online is not a big deal, consistency in sales and conversion is. And God forbid if you sell products that does not sooth the eyes, the conversion becomes a daunting task.

Your customers buy more on visual aspect of the image than anything as they cannot touch/feel the product. It’s all on how it looks. This means you need to work twice on making your product image interactive and appealing for better conversion rate.

If you are dealing in products that has less visual appeal, it becomes a daunting task to present it the way it appeals. The concern however is how you make it more eye-pleasing?

Use high quality images:

Often websites fail at displaying product image with better quality. It ends up looking dull and unfinished. The customer fails to deduce if it would be worth it and hence exits quickly.

Hem stands out when it comes to displaying even the most mundane and dull product as the finest one to have. It can sell a Punched metal Hook too in quite royal ways.

1

The texture and color of the image gives it a classy and royal touch. As a customer i would never hesitate buy this.

A 360 view:

Showing any product from just one angle raises eyebrows and suspicion. Any customer would want to see products 360 degree. A normal image just meet the expectation in the eCommerce world, especially if you are pitching product with detail, personality and value.

Henry Todd, a London based, contemporary lifestyle and fashion company has a strong British heritage.

As a start up company, Henry Todd started with a small number of garments, as for them it was more about quality than quantity. An aim of an all 28 piece, 15 garments for men and rest for women they focused on creating product page that stood apart from the rest.

The essence of this page lies in simplicity. The image is a full-body view of the model and more importantly, the product. By clicking on the arrows to the right or left of the model, customers can spin the model around, allowing for a full 360 view of the product.

1

A 360 rotation offers real time experience to customers giving them chance to explore even through their smartphones.

Give it a thematic presentation:

Are you merely clicking a picture anyhow or you have arranged and created a contextual background for the product image?

It is crucial to understand if you are targeting the right product matter. Imagine if a car companies just display car by a road covered in mud. Would you buy it? No, because it affects your customer’s mindset about the luxury they associate with the product.

But if the same car is pictured as parked somewhere neat and or on a beautiful highway..  It has more chances of being sold. It’s all in context.

HOM Furniture has a queen bed frame for sale. What they have done is rather than showing a plain dull bed frame, they put it nicely as the final product, how will it look actually in a set up.
1

Imagine this bed without being placed in this room. It would be just another piece of furniture. Hence, it is important to associate something when selling such tangible products.

Final Thoughts:

Selling tangible products online is one hell of a task. eCommerce is widely covered with fashion brands making most of it. Hence selling furniture, home decor is not yet a major success. Even Amazon couldn’t do much with it. Hence enhancing product image is crucial to such online stores.

After all its visuals that drives majority of the traffic to site. Without it, it is difficult to make conversions merely relying on content and product description.

Why did Amazon start with selling Books

web2-0

In 1995 when Amazon flung upon itself to virtual world, Amazon took off at a light speed with no turning back ever. Enchanted by mammoth selection of books, a friendly UI, internet broke with mailing lists and conflagration spread across the seattle.

With almost 20 potential products list in hand that comprised of software, CD’s, electronics, Bezos chose books over everything and that kinda hit the last nail in coffin.

Why on the earth Books?

Well as much as Bezos loved reading, he didn’t start out of his love for reading. It was a well thought and extremely well crafted idea that was going to change the online purchase dynamics forever.

It was the blend of both Bezos intellect and his timeline of business that he started with books with a vision much bigger and brighter.

Admit it, Books are one hell of an easy product to ship, a tough to break and requires no instant initial hefty investment. They have very minimum possibility of returns , and so less risk of shipping and returns. Unlike apparel Customers satisfaction lies in quality of books, just the quality and not the cognitive aspect.

Also, let’s not forget, publishing houses were already facing major crisis when Amazon went up. So, selling books at dirt cheap was one hell of a way to access customer’s name and data that would later change the way we consume stuff online. Books earned Bezos loyal and returning customers. Once he had them, he knew it won’t be of a task to sell into CDs and DVDS.

With enormous selections of books, the customer service reached a new heights and it became more of community than just a platform to sell/ buy books. Amazon engaged its customer with reviews, ratings and what not.

Publishers were forced to offer quality of work and though amazon literally sold books for loss, it didn’t matter as it made people read and talk. Hence customer hooked onto it. After establishing brand loyalty and trust, Amazon moved to other segments as well and the rest is history

Sales: $610 Billion; Profits: $0

One of the most astounding things about Amazon.com is that the sales growing at a rate of 3,000 percent annually and it is the country’s third-largest bookseller, the company has yet to make a dime.

But like Bezzo says “There are always three or four brands that matter,” and “With the lead we have today, we should be the No. 1 player.”

Why are Amazon FBA sellers a tough competition?

With ever evolving buzzword in this industry, the one that has been top notched for over a year now is “FBA”, Fulfilment by Amazon. The industry has discussed and debated a lot on its affiliate marketing but has shied away from expressing opinions on FBA.

So what is all ruckus about? What’s the deal with FBA business model that has caused hullabaloo?

Well, for one thing, it holds the future for entrepreneurs. If I look back at the time, I don’t recall a single massive, reliable e-commerce platforms where you can sell and get a fair share.

No wonder FBA sellers have been more successful than others and are as true to competition as the platform.

Scalability

FBA businesses are very scalable compared to other enterprise. The main reason being you need not have a large team to function and can be on your own even as you grow. All you need to do is create and obtain inventory to sell and that’s all for your primary expense.

Moreover, there is no as such limitations on how your product category sale. As an FBA seller, you can sell anytime whatever suits you best and can grow faster. You can also hire staff to look over when it becomes unmanageable.

Takeaway: You need not shell out more, and keep it low cost while you expand the search for other products and profit opportunities. As an entrepreneur, you can stay focused on priority, yet explore.

FBA sellers get a competitive advantage:

Amazon offers a competitive advantage to its sellers. Most FBA sellers are the one’s who knows how to establish a relationship or bond over with the customers. Not every seller is great at marketing, but the one’s who are, FBA is a blessing to them.

For instance, if you are an FBA seller selling some kitchen product, you can ‘Affiliate’ with a food blogger or a well-known chef.

The biggest sellers on Amazon often have some kind of competitive advantage which is difficult for others to replicate. They might have a better marketing plan than everyone else, but the chances are that includes working on building relationships that others don’t have.

For example, if you sell kitchen products, what might happen if you develop a good relationship with a well-known food blogger or even a celebrity chef?

Takeaway: Most FBA sellers are focused on investment that scales the business. Hence, by being FBA sellers they end up saving high on all of the fulfillment logistics.

Creating Private Labels

My personal favorite word in business is ‘niche’. Finding a niche in product enhances your business sense and helps your business to grow. However for an online store, finding a niche that too a profitable one and generating a private label product to sell, is becoming quite a trend.

I would like to credit Amazon for that. FBA sellers are utilizing it to the fullest with Buy Box win being the center of it. Sellers selling on omnichannel faces difficulty in competing for Buy Box with other sellers selling the same item.

With the rise of another giant “Alibaba” that served as a one-stop solution to connect with manufacturers globally, it only made more feasible to source and brand a private label and avoid the competition for the Buy Box.

Takeaway: Amazon FBA s Private Label is somewhat like this

  • Find a niche product to sell on Amazon. A product that could be customized in some way to make it stand out from the crowd.
  • Find manufacturers who make the product using Alibaba.com.
  • Contact manufacturers to negotiate costs, minimum orders and customizations.
  • Decide on a manufacturer.
  • Receive samples of your customized item until you are happy with it.
  • Get manufacturer to add your own brand label to the product.
  • Get manufacturer to ship inventory directly to Amazon.
  • Cross fingers for orders!

Final Thoughts

FBA services are regarded best for their on-time fast delivery and precision. It also gives an added advantage to seller on Amazon marketplace by enhancing their visibility in the Buy Box, thereby making them eligible for the most popular Prime free shipping programme

Perhaps it shouldn’t be surprising then, that 79% of all sellers surveyed use FBA for some or all of their products sold on Amazon. 44% use FBA for 90% or more of their sales, and 27% use FBA for everything they sell.

$1M+ sellers are less reliant on FBA: a third use it on 90% or more of their sales, but only 10% use it for everything they sell.
At least now we know what makes FBA sellers a tough competitor.