Why did Amazon start with selling Books


In 1995 when Amazon flung upon itself to virtual world, Amazon took off at a light speed with no turning back ever. Enchanted by mammoth selection of books, a friendly UI, internet broke with mailing lists and conflagration spread across the seattle.

With almost 20 potential products list in hand that comprised of software, CD’s, electronics, Bezos chose books over everything and that kinda hit the last nail in coffin.

Why on the earth Books?

Well as much as Bezos loved reading, he didn’t start out of his love for reading. It was a well thought and extremely well crafted idea that was going to change the online purchase dynamics forever.

It was the blend of both Bezos intellect and his timeline of business that he started with books with a vision much bigger and brighter.

Admit it, Books are one hell of an easy product to ship, a tough to break and requires no instant initial hefty investment. They have very minimum possibility of returns , and so less risk of shipping and returns. Unlike apparel Customers satisfaction lies in quality of books, just the quality and not the cognitive aspect.

Also, let’s not forget, publishing houses were already facing major crisis when Amazon went up. So, selling books at dirt cheap was one hell of a way to access customer’s name and data that would later change the way we consume stuff online. Books earned Bezos loyal and returning customers. Once he had them, he knew it won’t be of a task to sell into CDs and DVDS.

With enormous selections of books, the customer service reached a new heights and it became more of community than just a platform to sell/ buy books. Amazon engaged its customer with reviews, ratings and what not.

Publishers were forced to offer quality of work and though amazon literally sold books for loss, it didn’t matter as it made people read and talk. Hence customer hooked onto it. After establishing brand loyalty and trust, Amazon moved to other segments as well and the rest is history

Sales: $610 Billion; Profits: $0

One of the most astounding things about Amazon.com is that the sales growing at a rate of 3,000 percent annually and it is the country’s third-largest bookseller, the company has yet to make a dime.

But like Bezzo says “There are always three or four brands that matter,” and “With the lead we have today, we should be the No. 1 player.”

Why are Amazon FBA sellers a tough competition?

With ever evolving buzzword in this industry, the one that has been top notched for over a year now is “FBA”, Fulfilment by Amazon. The industry has discussed and debated a lot on its affiliate marketing but has shied away from expressing opinions on FBA.

So what is all ruckus about? What’s the deal with FBA business model that has caused hullabaloo?

Well, for one thing, it holds the future for entrepreneurs. If I look back at the time, I don’t recall a single massive, reliable e-commerce platforms where you can sell and get a fair share.

No wonder FBA sellers have been more successful than others and are as true to competition as the platform.


FBA businesses are very scalable compared to other enterprise. The main reason being you need not have a large team to function and can be on your own even as you grow. All you need to do is create and obtain inventory to sell and that’s all for your primary expense.

Moreover, there is no as such limitations on how your product category sale. As an FBA seller, you can sell anytime whatever suits you best and can grow faster. You can also hire staff to look over when it becomes unmanageable.

Takeaway: You need not shell out more, and keep it low cost while you expand the search for other products and profit opportunities. As an entrepreneur, you can stay focused on priority, yet explore.

FBA sellers get a competitive advantage:

Amazon offers a competitive advantage to its sellers. Most FBA sellers are the one’s who knows how to establish a relationship or bond over with the customers. Not every seller is great at marketing, but the one’s who are, FBA is a blessing to them.

For instance, if you are an FBA seller selling some kitchen product, you can ‘Affiliate’ with a food blogger or a well-known chef.

The biggest sellers on Amazon often have some kind of competitive advantage which is difficult for others to replicate. They might have a better marketing plan than everyone else, but the chances are that includes working on building relationships that others don’t have.

For example, if you sell kitchen products, what might happen if you develop a good relationship with a well-known food blogger or even a celebrity chef?

Takeaway: Most FBA sellers are focused on investment that scales the business. Hence, by being FBA sellers they end up saving high on all of the fulfillment logistics.

Creating Private Labels

My personal favorite word in business is ‘niche’. Finding a niche in product enhances your business sense and helps your business to grow. However for an online store, finding a niche that too a profitable one and generating a private label product to sell, is becoming quite a trend.

I would like to credit Amazon for that. FBA sellers are utilizing it to the fullest with Buy Box win being the center of it. Sellers selling on omnichannel faces difficulty in competing for Buy Box with other sellers selling the same item.

With the rise of another giant “Alibaba” that served as a one-stop solution to connect with manufacturers globally, it only made more feasible to source and brand a private label and avoid the competition for the Buy Box.

Takeaway: Amazon FBA s Private Label is somewhat like this

  • Find a niche product to sell on Amazon. A product that could be customized in some way to make it stand out from the crowd.
  • Find manufacturers who make the product using Alibaba.com.
  • Contact manufacturers to negotiate costs, minimum orders and customizations.
  • Decide on a manufacturer.
  • Receive samples of your customized item until you are happy with it.
  • Get manufacturer to add your own brand label to the product.
  • Get manufacturer to ship inventory directly to Amazon.
  • Cross fingers for orders!

Final Thoughts

FBA services are regarded best for their on-time fast delivery and precision. It also gives an added advantage to seller on Amazon marketplace by enhancing their visibility in the Buy Box, thereby making them eligible for the most popular Prime free shipping programme

Perhaps it shouldn’t be surprising then, that 79% of all sellers surveyed use FBA for some or all of their products sold on Amazon. 44% use FBA for 90% or more of their sales, and 27% use FBA for everything they sell.

$1M+ sellers are less reliant on FBA: a third use it on 90% or more of their sales, but only 10% use it for everything they sell.
At least now we know what makes FBA sellers a tough competitor.

Mobile Commerce Trends That Will Skyrocket in 2017

The extensive use of mobile have spurred for last few years. There has been a significant ramification for e-tailers where mobile commerce is responsible for as much as 30% of U.S e-commerce and is expected to grow 300% faster than the traditional e-commerce.

In 2017, e Marketer projects, the share of US mcommerce sales that come from smartphones will grow to 65%—up from 58% this year. Bigger screen sizes, mobile-optimized experiences and faster connectivity are among the many reasons why smartphones are gaining share over tablets.

With all heft numbers, it’s important to see the driving factors behind it.

Mom, Millennial and multicultural are responsible for a major shift in M- Commerce. Research done by Facebook shows that in the United States, Millennials, Moms and Multicultural are responsible for most of the revenue within Mobile Commerce. Millennials tend to use Apps the most (61% download Retail Apps). Facebook says “What Millennials are doing, is what everybody will be doing soon.”

Keeping in mind the glaring fact, let’s look at five trends that is likely to keep M- commerce going in 2017.

Conversational commerce will make advanced progress

The number of users on chat and messenger platforms crossed 2.9 billion in 2015, compared to 2.4 billion social media platform users – building the business case for the point of sale for M -commerce to shift to chat and messaging platforms.

2016 we witnessed chatbot frenzy where people were trying to figure out the tech and adopt it.  But, the larger picture was a paradigm shift of user from website to apps. Breaking away from the prevailing tradition typical website purchase, platforms such as Facebook, Google, Microsoft, and Slack are now up for investing in their bot platforms, which will only enhance the space in the years to come.

This said, it is evident that chatbots, messaging app and AI will continue advancing in 2017 and facilitate customers in seamless shopping experience.


Image recognition is gonna lead the show

Imagine, you are out with folks enjoying coffee, just then you notice a beautiful handbag in cafe. You click a picture of it with given mobile application in your smartphone and  hola- it takes you to the precise platform where you can buy it from. This way e-tailers are actually making the most from the always-glued tech of the decade.

The cameras are now serving on the multipurpose front. It is a strong marketing tool when connected to MIR ( Mobile Image Recognition) apps and scanned for buying products. It also make wonders for Snap-buys, as Scan-to-buy options are already letting customers directly make purchase from catalog, ads and in-store signage.

The idea still developing, we already have Google’s Goggles (a functional tool for Android-powered devices) can be used to scan bar codes of international merchandise and popular logos.



Needless to say, With the blend of MIR apps and evolving social media platforms, the new service, snap-buy  is likely to set strong foot across the industry as it is already leading to seamless purchase experience through fine blend of phone cameras and image recognition.

Augmented reality (AR), wearable technology and location-based programs

Augmented reality (AR) is going to play an important role in the shaping this industry. Configuring an app with your mobile camera, shoppers can actually try products without touching it. Mobile apps with Augmented Reality are likely to improvise shopper’s experience and make it more interactive.

One such instance is,

L’Oréal Professional are now using AR tech to show hair salon owners display stands for hair care products. The sales rep can now chose a 3D model of their product in Augmented app and can mimic life size products in augmented reality in their customers’ salons.

This aids customers in knowing how the particular product would look without actually trying it.

Hence it is viable to say, 2017 will indeed see a significant rise of AR apps and introduce a new aspect of retail industry


Source: Daily Mail UK

Improvisation in Point of sales and Mobile sales will gradually enhance

Mobile point of sale (mPOS) technology promises to continue to transform the customer’s shopping experience in 2014 and beyond. Gartner forecasts an mPOS market valued at $617 billion with 448 million users by the end of 2016, representing 42% annual growth.

Point of sales heavily depends on shifting customer behavior and the store system. And, It hasn’t gone unnoticed how retailers are adapting to card chip readers. And with new standards set for credit cards, retailers are now adapting to POS system and making mobile payment easier than cards. Also early 2016 did see big shots Apple pay, Starbucks, gearing up for in-app payments and reaching out to customers easily, enhancing their purchase experience.


Oliver Manahan, MasterCard’s VP of Advanced Payments, believes that customer who uses such hand-off medium ends up spending around 54% more than the one who pays via traditional means.

Personalization for Push

Push notification are important medium to reach out to your consumers, globally on so many levels. Retailers, businessman, B2B wholesalers are leveraging this medium to connect to millions at a time and prioritizing their purchase experience. One of the glaring evidence of its popularity is: push messages tailored to the customer increased the opening rate by almost 300%, and in some sectors even by 500%. (Study Urban Airship).”


Embedding personalization in your push notification is one of the many ways to connect to your customer on a personal level and letting them know how your brand understands them and can relate to them as individuals, not as a mere contact number in your mass mailing list. 2016 already saw brands reaching out with push notifications to their loyal customers, however, it will be more precise and personal in forthcoming year

Addressing them with their names, knowing their location and displaying their choice of product in push message is likely to take this on another level and help retailers in branding and connecting in the best possible way. 2017 will likely see this evolution of push notification.

Final Thoughts

M-commerce trends in 2016 have paid off well and are pretty much to continue and evolve in 2017 as well. However, if i have missed any point that you think could be dominating the coming year, do drop it in comments.

Source: https://www.emarketer.com/Article/Podcast-Five-Mobile-Commerce-Predictions-2017/1014667

How can Google Merchant Center help you boost sales?

With Christmas just around the corner, I’m sure you are trying to rejuvenate your product listings/offerings to attract audience and sales for your eCommerce store.

What is your product promotional strategy?

Creating an excitement among customers and updating your listing as per the customer’s needs can help you increase engagement and purchase actions on-the-go.

Google Merchant can prove to be a time-saving and effective tool to manage your products listings and make changes anytime during the year.

So, why not add this service to your promotional strategies and enhance your product visibility during the upcoming busy selling days of the year and beyond.

How does Google Merchant work?

Google Merchant allows eCommerce business owners to easily upload their offerings/product data in Google, making it available for Google shopping marketplace and other Google services too.


Use Google Merchant Services to boost Holiday sales and beyond, how?

You may consider digital platforms for promoting your products; however, not being able to earn satisfactory returns on investment (improving click-through-rates for your store) can stop you from growing.

So, how can Google Merchant help?

1- Make your products look unique and stay up in ranking

Even though you are selling antique products with high profit-margins, not making it accessible in a way that could offer value to customers may not influence them to shop from your store. And, dealing with some best-selling products you need to ensure you make your products available to customers who already have multiple options for their purchases online.

What can Google Merchant do?

Google Merchant Shopping Listing service will allow you to showcase your products as per the demand of customers. For instance, considering the ongoing Holiday Season updating your listing to a seasonal layout can automatically make the customer feel special and encourage them to engage with your products further.


2- Influence instant purchase decisions

Once you manage to attract customer’s eyes towards your products, it’s important you allow them access to a trust-factor for to increase trust for making purchases from your brand. You may come up with a personalized description for your listing; however, showcasing brand value( based on ratings) may stop customer’s giving a second thought to shop from your store.

What can Google Merchant do?

With Google Merchant Product Ratings service, you can integrate public reviews and encourage happy customers to rate your product, and with the increasing number of star ratings for your products can automatically influence new customers to purchase decisions on-the-go.

3- Attract audience geographically

Sellers surely try and expand their online selling reach among customers across the globe, however, having an ability to target local audience can help you easily spread trust and increase more and more sales even after the holiday season.

What can Google Merchant do?

Google’s Local Inventory ads service will allow you include geographical tagging and ensure your store product information is up-to-date. Having an ability to showcase accurate product pricing and availability information can encourage customers in the area to step in your store for making their Holiday and future purchases.

4- Enhance your online store’s visibility

You may sell over multiple marketplaces and digital platforms; however, not having an ability to divert audience towards your online store may take time for potential customers to get familiar with your brand name.

What can Google Merchant do?

Google’s Multichannel Funnels Data service will allow you gain reports of those audiences who have entered your store via your referral links for which you may be paying per click conversions. Why not retain such customers that can help you re-target them directly and encourage them to more purchases from your store?

5- Get a chance to re-target customers

Running promotional campaigns to attract new audience can be costly and slow performing process; however, having an ability to target your repeat customers by suggesting relevant products as per their choices can help you increase your loyal customer base.

What can Google Merchant do?

Google’s Dynamic remarketing feature can help you showcase customers with products based on their previous action taken by them in your store. This can be a helpful solution to encourage those customers who have already shown interest with in store and encourage them to complete their previous transaction and make more purchases from your store.

Wrapping up

Whatever you sell, make it stand out

Google Merchant Services can help you land your products on the first page of Google, which in turn, will automatically boost sales and conversion rates for your store.

To start managing and promoting your products, I would suggest Google Merchant Center can be a cost-effective source for promoting your products and store.

Retailers will go gaga over this new Instagram Shopping Feature

A whooping 500 million active monthly users from just six years since the first footstep, Instagram has evolved and innovated in an outstanding way. It’s the spur of the moment and the visual simulation that takes fashion industry and Instagram altogether to a new level.

Adding grace to the glory, Instagram has now come up with “the most seamless shopping experience for consumers” according to one of the Instagram authority.


So what exactly is Instagram up to and why!!

Well at this moment Instagram does not provide any added data about the product or connect to the product online. A user has to get out of the app, look up for product and retailer; leaving the app and browsing fresh.

It becomes quite a hassle. Instagram being a breathing space of fashion industry, has finally entered the wrestling stage of online shopping. Competing with Giants like Twitter, Pinterest , facebook it has lot at stake for improved user experience and interface.


Now coming to the Why part of Instagram!!

Instagram says “More than 84% of smartphone users in the U.S. browse, research, or compare products via a web browser or mobile app”.

To validate more, Instagram ran a study that suggests 60% of Instagrammers say they learn about products and services on the app, while 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram.

So technically Instagram wants to eliminate the scope of traffic towards retailers site or amazon and sell the items without having interrupt the user interface or scroll it down

For next week, retailers can show up to 5 products in an Instagram post, and by clicking on the different tags, users can extract details of the product which is further extended to “Shop Now” link, that will redirect customer to the retailer’s site.

Instagram Shopping Feature

Source: Techcrunch

Retailers such as Abercrombie & Fitch, MVMT Watches, Levi’s Brand, Michael Kors, Target, Warby Parker, Kate Spade and JackThreads are collaborating with instagram for this feature test.


What’s in store for Retailers

– The data that can retailers like Kate Spade gathers, can drive the sales merchandise and shoot up marketing tactics to attract more customers. The picture that is most viewed or clicked, gives the clear idea to retailers as to what kind of product is needed more in market and what sort of presentation can actually create demand of product in market.

– Upon sharing the crucial information such as how many users connect/interact with shopping-enabled picture generating referral traffic, retailers can actually link the transaction if made to the CRM database.

– Instagram will not be cutting its share from the retailers and neither have they paid Insta to be a part of this pilot move. Weather it works out or not, it is a win-win for retailers as they will have access to important customer information.

– Though, there is a lot of ambiguity pertaining what if scenarios like, “What if the customer wants refund in lieu of the product or , “What  if SME has no dedicated websites?  Instagram hasn’t been clear on this, however it will surely keep manufacturers in check for a while.


Final take:

The best part about the feature I like the most is it’s not as intrusive as Facebook or Twitter made it. As in, the design of the pictures is so compelling and beautiful. And yet, the product tags do not pop up intervening your process until you tap the tag button. Instagram will closely monitor the process of purchase and visitors path from viewing the product to transaction made.

However this will put Instagram in a pit against Pinterest, as Pinterest did roll out similar update for seamless shopping experience for its users. Though, Instagram will have an upper hand compared to other Giants such as Facebook, Pinterest, Twitter and Snapchat, as Fashion comes to life on Instagram compared to the mentioned giants.

High-time to get your Etsy store Holiday-ready

We’re already in October end! This year has almost come to an end! However, the end-of-year means a lot for sellers due to the upcoming Holiday Season which is around the corner.

With a number of people wanting to send gifts to their loved ones, decor products like Christmas tree, handmade Jewelry, holiday theme backdrops and floral products can be the top selling gifts during the season. So, why not create a store and sell your own craft on Etsy to add on to the overall revenue for your eCommerce business?

For those who are already selling their creative products on Etsy will have an idea about the potential of selling on the popular giant marketplace that is focused on selling handmade or vintage items and supplies, as well as, unique-manufactured items.

Ideas of best-selling backdrops categories on Etsy for Holiday Season


To access the full list of popular Etsy holiday backdrops, please click here.

How Etsy is helping sellers during Holiday Season?

Within two years of its launch back in 2005, Etsy was one of the main members of Handmade Consortium– an effort to encourage the purchase of handmade products during Holiday Season.

This effort has surely brought Etsy a long way and disclosed revenue of 195.6 million US dollars in 2014.

In contrast to 2010, Etsy generated a transaction worth 1.93 billion on its platform, which has 54 million members as on March 3, 2015. Etsy went public on April 16th, 2015 at a company valuation of $1.8 billion and raised $237 million in IPO proceeds.

Considering the facts and figures, I don’t see any reason for artisans to stop themselves from selling their talent over the popular eCommerce handmade marketplace Etsy.

Essential pillars to influence shoppers towards your Etsy store

Whether you are already selling handmade products via your own online store or, think of expanding your reach by creating an Etsy store, below are four factors that can help you perform smoothly when selling your creativity online.

I- Marketing

Promotion has always been the backbone of any selling business, therefore, no matter how unique are your handmade products spreading awareness will boost popularity, as well as, sales opportunities for Etsy store.

What you can do?

The way you allows access of your creative products to shoppers will determine the success of your Etsy store. Being loud about how your products will prove to be great gifts for their loved one can help you attract more and more holiday shoppers to your Etsy store.

Tips that can help you perform effective marketing strategies for your Etsy store

1- Use Etsy promotional tools

This marketplace allows sellers an opportunity to stay up in “Etsy search results” by using its Promoted Listing Campaign tool. Offering an ability to make your products visible in buyer’s search terms, this giant marketplace even helps you target correct audience by showing up your products within your shipping locations and price range shoppers are looking for.

You can access the Promoted Listings section from the advertising dashboard. To know more about Promoted Listings on Etsy, please click here.

2- Gain a competitive advantage by offering coupon codes



This can be an ideal option to encourage holiday shoppers to make repeat purchases, as well as spread good word-of-mouth for your Etsy store. Etsy does not show-up your coupon code automatically; hence you can target your discounts to a specific audience, all in an effort to encourage them to revisit your Etsy shop throughout the holiday season.

Whether you wish to thank your first-time shoppers, highlighting them in shop announcements, using them in your checkout page to boost order value of their holiday purchases, Etsy coupon code can be used as an effective sales booster to encourage Holiday shoppers towards your Etsy store.

3- Adopt social media

Social media is considered to be the key for effective promotion, and being into a creative selling business getting your products visible on the walls of popular social media sites can help target multiple potential holiday shoppers in-one-go.

What can be those effective social media platforms for promoting your Etsy store?

A- Facebook: Adding your Etsy store to your Facebook business account can help you connect with potential shoppers who are interested in purchasing and gifting handmade products during Holiday season. Inviting potential audience to like your page can help you increase visibility among their friends of friends who would like to stay updated with the news feed and products offered by your Etsy store.

B- Instagram: This online mobile sharing app targets audience who like to follow brands that allow them to connect with favorite products via images and short video-clips. Offering a space to add a caption, you can tag your products as #holiday gifts to improve visibility among shoppers who are specifically looking for products that can be purchased and gifted during Holiday season

C- Pinterest: Another effective web and mobile photo-sharing social media platform, Pinterest can surely be an ideal platform for Etsy sellers. Promoting your handmade products using Pinterest Board can help you increase the number of repins and invite potential shoppers for making purchases from your Etsy store throughout the auspicious season.

II- Listing

The way you present your handmade products will influence Holiday shopper’s purchase decision. Therefore, focusing on your product listing is another essential factor to encourage Holiday shoppers to engage further with your Etsy store.

What you can do?

If you are already running an Etsy store, it is beneficial to tweak your existing listing as per seasonal theme to attract the attention of Holiday shoppers. Shoppers would like to engage with a brand that offers a value to make their Holiday purchases, therefore it becomes important to work on your listings well-in-advance.

Important factors to consider in your Etsy store’s holiday listings

A- Product Title: The way you address your handmade products will help you increase visibility in holiday shopper’s search results. Understanding the need for your products on behalf of shoppers and coming up with a title to exact fit their Holiday search terms will help search engines better understand your listings and keep them up in SEO rankings and Etsy search results too.

B- Product Description: The number of shopper’s questions answered in your product description will determine the conversion rates of your handmade products. Jumping into the customer’s shoes and highlighting benefits of your products in your descriptions can influence them for selecting your Etsy store to make their Holiday purchases.

C- Product Tags: Last, you would like to cover all important keywords affiliated with your products in your listings. For example, covering words related to color, size, and style can improve chances of fitting Holiday shopper’s tag when looking up for products they intend to purchase/gift.

To know more about listing products on Etsy, please click here.

III- Shipping

Happy with your handmade products, Holiday shoppers would expect to ensure a quick and timely delivery, especially when accepting gifts during major Holidays. Therefore, preparing yourself for your shipping process before those busiest selling days of the year, can help you create trust among potential shoppers.

What you can do?

If you sell awesome but can’t ship your sales orders in time will make no sense for holiday shoppers who wish to get their products delivered during the upcoming holidays 2016.

How Etsy is helping sellers in shipping?

For all US and Canadian sellers on Etsy will automatically get access to onsite postage tool.

Using Etsy shipping labels, you can save time and ensure every shopper’s orders are shipped in time.

Easily purchase and print shipping labels from popular shipping company USPS or Canada post directly from your Etsy shop. Apart from that, easily set up bulk shipments for products that are at the same time or cost the same to ship.

Additionally, get a chance to enhance shopper’s experience during Holidays by allowing them to track their shipment in real-time until delivered.

To know more about Etsy shipping, please click here.

IV- Customer Service

Lastly, you would not like Holiday shoppers to be stuck with a question in mind. Therefore, allowing shoppers an ability to connect with your brand in the case of confusion can stop them from leaving your Etsy store and retain them for future purchase by solving their problems on-the-go, or at the earliest.

What you can do?

From honoring your shipping processing time to instantly addressing concerns, ensuring a great customer experience will help you retain shoppers even after Holiday Season 2016.

Etsy also provides “Seller Protection for Etsy store owners” in case of disputes, unauthorized payment and frauds. To understand further about Etsy’s Seller Protection qualification, please click here.

Wrapping up

Most of the sellers on Etsy may have their own manufacturing unit, however, to encourage more and more people make money out of their creativity Etsy has opened doors for manufacturers to provide means of production to sellers as per their production requirements, products, material, and preferred location too.

Good Luck!




Product Bundling- What does it mean for sellers?

With an increasing number of sellers on a daily basis, consumers across the globe have multiple options for purchasing their daily needs. Considering the competition, start-up and small business may still be struggling to attract consumers, and even worst end up wasting hundreds of dollars in their marketing efforts with lesser returns.

I’m sure as a growing seller you may experiment with multiple product promotional strategies. Apart from focusing on costly marketing tactics, inventory management software can help you attract consumers in the most reasonable ways.


You may consider inventory management software to manage your daily stock tasks, however, the ones that are offering product bundling feature may get an idea about we are going to discuss below in this article.

Product bundling feature

Product bundling is allowing a competitive advantage over sellers who don’t have this feature in their inventory management software.

With this feature, sellers are able to list more than one or a group of products as a package helping consumers to make multiple purchases at a single price.

This strategy is not new but at the same time, I’m sure many sellers who have yet not adopted product bundling may be losing many potential opportunities in the most cost-effective ways.

Product bundling example

McDonald’s- the world’s largest hamburger and fast food restaurant  can offer a good example of product bundling strategy in their combo deals.


Allowing consumers an ability to purchase the whole meal as a single order can encourage more and more people to take advantage of combo deals, instead of making multiple single purchases.

How does product bundling benefit consumers?

a- Pay less for more

Product bundling strategy allows sellers to list multiple products at a complimentary price- which means considering the overall price of each product separately consumers can end up paying less and receiving more via the product bundle offers.

For example: If you are dealing with clothing, offering a matching pair of trouser and shirt with a pair of branded shoes at a special price will make consumers feel the worth of receiving  a branded item in their bundle product purchase.

b- Access to relevant products in one purchase

Consumers who are looking to make multiple product purchases may find your bundling package attractive rather than purchasing them individually from separate stores.

For example: If you are dealing with computer and computer accessories, clubbing laptop with headphones and speakers can ensure potential consumers gain access to primary items that are related to the usage of a laptop.

c- Enhanced purchase decisions

Offering multiple product bundles, chances of consumers gaining access to a mix of products including their favorite items can increase.

For example: If you are dealing with pet products, offering a bundle of pet food along with pet care products like pet shampoo can encourage them to purchase your product bundle for taking an advantage of receiving their other pet’s needs at a competitive price.

How does product bundling benefit sellers?

a- Awareness of new product line

Having an ability to bundle multiple products, automatically allows you with promotional opportunities for your new product launch.

For example: If you are dealing with branded clothing, combining your latest products with relevant fast-selling products can act as a cost-effective marketing tactic, as well as, help you spread visibility for your new product line.

b- Get rid of slow moving stock  

Another effective advantage is to include your slow-moving products in your product bundling strategy.

For example: If you are dealing with mobile phones, can help you get rid of those outdated phones by including best-selling accessories in your product bundling strategies.

c- New opportunities to attract potential customers

Offering bundle product combinations can always help you divert all those potential consumers who won’t mind making multiple products purchases if offered at a better price.

For example: If you are dealing with grocery, bundling products can help garner consumers who are looking to purchase their multiple daily necessities in-one-go for a single price.

What are effective types of product bundling tactics that sellers can adopt?

aRelevant product bundling 

This is where you offer multiple products that can complete a consumer’s need. For example, sofa with matching pillows.


b- Mix-match product bundling

This is where you offer a combination of multiple options for the same product. For example, watch with matching straps and bezels.


c- Mixed product bundling

This is where you offer a combination of multiple products from the same brand. For example, eyeliner with mascara, eye cream, lip balm etc.Woman things


d- Mixed brand product bundling

This is where you offer a combination of products from different brands. For example, differently flavored wine.


Tips to run an exclusive product bundling strategy

Product bundling is surely a cost-effective and revenue-generating strategy, hence asking yourself the below questions can help you make the most out of this strategy.

Q1- Does your software include product bundling feature?

Having an in-built feature product bundling feature in your inventory management software will help you automate stock tasks and eliminate the risks of overselling.

Q2- Does your product line have a profitable marginal rate?

Product bundling strategy is offered at a special price, but if the margins of each product are low, may not allow you to offer a competitive pricing.

Q3- Do you have a marketing strategy in place?

You may offer the best product combinations in your bundling strategy; however, not making

them visible in front of the potential audience may not attract buyers.

Q4- Do you have a measuring tool?

Not all your product bundles would work on the first go; therefore, having a tool to track performance can allow you experiment and perform profitable bundling strategies with time.

Wrapping up

Bundling products together or allowing product pair selection, can be an excellent way to complement consumer’s purchase decisions, however, offering the correct mix of products can help you differentiate your brand from your competitors while delivering a better shopping experience.