How Companies Can Solve “Out Of Stock Issues”: Tips And Tricks?

The worst situation for any retailer, is not being able to fulfill customer’s orders due to unavailable stock. Because, unable to process orders in time directly hampers the brand value (customer service + profits).

Out-of-stock

What are the key factors that lead to out of stock scenarios and how you can get rid of them?

1- Inefficiency in the supply chain process

No matter how good you build up relationship with your suppliers, if they are unable to supply you with products when needed the most will create an imbalance in your fulfillment process that leads to delay in order processing and most of the time, you’ll have to deny your customers. Apart from offering a bad customer service, you also lose profits for your business.

Tip:

Ensure your suppliers will provide you with inventory whenever needed, and are flexible to delivery at anytime, anywhere. This will ensure products are always available for instant order fulfillment.

For instance: When you realize a particular product is out of stock on receiving customer’s order, it automatically delay your fulfilment process. To avoid such cases, dealing with suppliers who can directly pack and ship your customers orders themselves can be one of the solutions to overcome out-of-stock situations.

Trick:

Having an integrated inventory management/dropshipment system will help you consolidate all your inventory and supplier’s data at one place, allowing you a real-time visibility of your stock levels. This will make it easy for you to enhance supply chain process, which is crucial for eliminating out of stock scenarios.

2- Inaccurate inventory level updates

You may be receiving your purchase orders in time that allows you to immediately fulfill your customer’s orders. But, if stock levels are not updated for every sale that is made will frequently result to out of stock situations.

Tip:

Once you ship your customer’s order ensure your stock levels are instantly updated across all your channels to maintain accurate inventory counts and know when to reorder products.

For instance: You sell over multiple platforms and receive an order for one of your channels, now updating stock levels for that particular product across all your channels will automatically eliminate the risks of not having products, when needed the most.

Trick:

Adopting an inventory management system will help you sync all your products in one system and auto-updates inventory levels across all your channels, whenever a sale is made. Doing so, you’ll permanently eliminate the risk of inaccurate inventory levels.

3- No safety lock practice

Though updating inventory counts after every sale is crucial to maintain a positive stock availability, but a relative function is also to safely stock products that will help you overcome out of stock issues.

Tip:

Know your product performance and calculate safety lock for the best selling ones that can help you fulfill and process orders in time, even when stock levels are inaccurate. Yes, you heard it correct.

For instance: During festivals, you’ll experience huge rush of orders and this is when maximum chances of out of stock issues arises. Considering such situations, you can buffer additional stock level for all those products that you think will sell good.

Trick:

Adopting a centralized system for managing inventory, means all your stock ins and outs are recorded at one place. This way, it will become easy to track fast-moving products for which you can calculate and add a safe lock and ensure orders are always processed as promised.

In the end, running out of products can hamper you from continual growth, however focusing on the above factors and practicing the tips and tricks will ensure your customers always get what they want.

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Posted in Inventory Management Software

Top 5 website engagement tips you must have in your customer service strategy

As a startup your customer base will be small, hence it is easy to stay on top of what your customers wants. But, as and when your brand gets more visibility, you’ll need to adopt smart tactics to understand and withstand your ever-growing customer base and their expectations. So, how can you adopt an excellent customer service practice for your eCommerce business?

Instead of spending dollars to understand your customers needs, why not try and test tactics that are already proven by some of the leading eCommerce companies.

1. Personalized messages

Today, modern customers are no longer attracted to those traditional content and information when shopping online. They like to be treated as individuals, as it makes them feel special. Offering personalized content is the foremost thing to focus in your customer service strategy for your ecommerce business.

J.Crew– an American retailer dealing with apparel offers one of the best personalized customer service tactics that can help you bring to light.

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How can it benefit?

The “Gifts for Her” tactic specifically targets female audiences helping them an ability to browse for the latest products and purchase the ones that will never go wrong.

 

2. Quick-to-convert call-to-action buttons

Modern customers mostly deal with brands that allow them a single window shopping experience. This includes easy-to-find search box, shipping and return policy, and traceable add-to-cart button. Offering these elements on your homepage can be an ideal place from where customers can quickly access information they need.

Zappos– an online shoe and clothing shop offers multiple call-to-action buttons, resulting for an easy navigation and quick browsing experience for any modern shoppers. Take a look at each and every call-to-action button displayed in the image below.

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How can it benefit?

By offering simple multiple call to action buttons will help customers get information instantly,  encouraging them to take actions on-the-go. You can see how Zappos intuitive interface allows it’s customers with content that offers all major information at one place. This enhances customer experience helping them to make quick decisions.

 

3. Shipping deals

Shipping information is one of the most important factor that modern shoppers look for, when shopping online. You may regularly come up with shipping deals to enhance customer experience, but if you don’t highlight such deals your customers will not know about it.

MR PORTER– a global online retail destination for men’s style offers a perfect example of showcasing shipping deals that result for an unique customer service experience.

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How can it benefit?

Shipping offers can save a lot of customer’s hard earned money that automatically encourages them to become loyal with brands. MR PORTER’s “free express shipping” example will not only encourage customers to engage with the brand, but also enforce them to take actions immediately in a fear of losing such valuable shipping benefits.

 

4. Easy-to-find functionality

One of the most influential customer service factor is the design of your ecommerce site. Modern customers expect a smooth browsing and purchase flow, therefore, eliminating unnecessary clutters can increase excitement of customers for making the purchase.

Firebox– is an online hub offering an eclectic mix of  exclusive, unusual Gifts, Tech, Food, Drink, Gadgets, Art, Books, Home, Clothing, Games, etc. Simple yet innovative, this site offers attractive prompts and easy-to-search functionality, ensuring customers are not distracted and can enjoy an excellent browsing experience, with no long wait time.

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How can it benefit?

Your website elements will determine your customer’s journey with your brand. FIREBOX offers one of the best homepage design that is simple and clean. If you think stuffing your homepage with too many call-to-action buttons will help you increase conversion rates, then you are wrong. Instead include only those elements that you are sure of getting an engagement level from each.

 

5. Valuable follow ups

Get rid of those lazy promotional tactics to win over customer’s heart. Modern shoppers expect a give-and-take relationship, therefore, if you want to develop a happy customer base provide valuable follow ups that will show you care about keeping them as a customer.

Women Within– a plus-size women clothing brand offer one of the best follow up example that not only attracts customers to take an immediate action, but give a chance to always keep your brand fresh in their mind.

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How can it benefit?

Modern shoppers are not at all encouraged by those traditional promotional tactics like birthday wishes. Instead, they are looking for something that could allow some benefits monetarily.  Women Within has adopted a good way for increasing subscriptions for their site by allowing high discount offer for each and every customers who subscribes. Also, increasing sign-ups will make it even more easy to understand and target customers with an excellent customer service.

In Closing

Following the above tips, you can adopt some of the smart ways to engage and enhance customer experience. But, at the same time you also need to monitor your customer’s actions in an effort to understand their needs. An inventory and order management system will offer tools that will help you consolidate all your customer’s data in one location, from where you can anytime, anywhere access their information and offer them unique shopping customer service, always.

Posted in Uncategorized

5 Key benefits of using cloud software for your e-commerce business

Technology has come so far, it’s not surprising that e-commerce owners are adapting new ways of managing their business processes. Although, coping up with the technology can be a real challenge, e-commerce owners who incorporate the latest ones are gaining a competitive advantage over their competitors.

Cloud computing software, a bliss for e-commerce business

Lately, cloud-based software is rapidly becoming the preferred solution for e-commerce businesses who are seeking for simplest, efficient, and accurate ways to manage complex back-end tasks.
So, what are the key benefits of using cloud software for your e-commerce business?

1. Get started with a click

When using traditional software and servers, you’ll have to go through the hassle of installing and maintaining it, unlike cloud software. Eliminate the pain of installation and manual upgrades, as by adopting a cloud software for your e-commerce business will get you started in a click.

2. Access from any of your touchpoints

Nowadays, to keep ahead of the competition, you need to have an anytime accessibility to all your e-commerce stores. This will help you conduct your business processes from anywhere in real-time, allowing to grab every opportunities that comes your way. Cloud-software enables you to run your e-commerce business, whether you are  at home or store location, using your laptop, personal computer and even on your smart devices, too.

3. Customize according to your business needs

Traditional software are limited to features and functionalities, and have storage limitations too. Plus, buying an additional software and managing their regular updates will consume both, effort and cost. Cloud software supports multiple features and allow customization according to the e-commerce business needs. For instance, if you dropship every of your customer’s orders, you have to deal with multiple suppliers. And, managing each of them using different systems will consume more time, effort, as well as capital.

Dropship management cloud-software will automate your dropshipping processes, as well as provide you an instant access to all your dropshippers from one centralized system.

4. Safely secure data

Most of e-commerce business owners misinterpret cloud-software to be unsafe for running their business and storing data. That’s not true. Instead, these software allow a safer protection by storing data securely on hosted servers, in the cloud. Adopting a cloud software you won’t have a server onsite, which means unpredictable scenarios like power cut and service interruptions will not affect your business data at all.

5. Spend less and get more

Shifting to a single software to manage and run your e-commerce stores will reduce cost behind using multiple systems, server storage space, as well as electricity consumption. With cloud-software you can meet all your business requirements under one roof, saving dollars and dollars per year for your business.

Depending on your business requirements, cloud software are available for a monthly or annual subscription. And, the best part, most of them allow free trial.

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Posted in cloud computing software, eCommerce Store

Tips For Promoting Your Exhibition Stand, Online!

Whether you are launching a new product, or wanting to create a buzz about your brand offerings- organizing an exhibition stand will help you attract business and allows a medium to communicate valuable messages amongst a large mass of potential audience.
But, if you are not loud about your exhibition, how can you manage getting people there?

To make the most of your exhibition stand, you need to focus on two key things; ways to attract relevant audience to your stand, as well as create an excitement to grab their interest towards your exhibition.

Doing it in a right way, you can expect increase in conversion and new customer base. But how?

Here are some of the most effective tips to help you attract and divert audience for your exhibition, online:

1- Social media activities

social-head

With the increasing popularity of social networking sites, today, apart from allowing people to stay connected, it has also proved to be a great marketing source for many business owners, too. Among those many benefits, social media platforms helps business owners to run promotional activities, allowing them to target audience who are already interested with the type of their content.

Twitter, LinkedIn, and Facebook has already proven to be ideal promotional platforms for many business owners. These networking sites allow tools to divert relevant audience’s attention in the most simplest and effective way.
Ensure you take an advantage of Facebook’s event tool, Twitter’s hashtag power, as well as LinkedIn’s discussion feature. Create an engrossing content to highlight your announcement, accompanied by photos of what they can expect at your exhibition stand.

2- Blogs and PR activities

blog and pr 1

Blogging and PR activities are considered to be among the most powerful and influencing promotional methods performed by many business owners. At the same time, too much of blogging and PR activities can be annoying. If I’m recommending you with these mediums for promoting your exhibition, I would suggest you stick to two posts for each.

The first post, create an alert for your exhibition – what is it all about, and how will the audience benefit from your exhibition stand. Focusing on these two factors, you can create content and publish your blog as well as PR post across all relevant channels. This will help you create a buzz about your exhibition and make it viral over the web. I would suggest you to publish your first post ten days prior to the exhibition. By doing this, you will allow audience enough time to know your brand, increasing chances for them to share the content in their connections too.
The second post, you can publish two days prior to the exhibition. This will act as a reminder as well as help you figure out how many attendees will actually show up. Make this post apt and influential to garner as many people, as you can.

3- Email marketing campaigns

Email-marketing-campaigns1

Lastly, an announcement about your exhibition in your email campaigns can be a great influencer. When I say email marketing campaign, it does not have to be an entirely standalone email, your exhibition announcements can be easily slipped into your monthly newsletter or any existing email campaigns that are already scheduled to distribute. Ensure your content highlights the exhibition stand details that will help interested audience to fix an appointment with you for the exhibition.

In the end, with advancement of mobile devices- ensure your content provides an optimal viewing and browsing experience across all smartphones and smart devices (smartwatches) to reach maximum audience as you can.
Godspeed!

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Posted in Business Promotion, Tips & Tricks

Tech Strategies Every eCommerce Startup Should Implement

For any eCommerce startups, the most common challenges is poor start-up capital and manpower constraints.
In this digital world, it is always smart and wise to adapt technology not only to automate and easy major business activities, but also, stay within budget and prosper quickly.

Technology has come so far, that it allows eCommerce startups an ability to automate all crucial business tasks that would take long hours, ultimately hampering the bottom line results. The beauty of technology, is it allows business owners to run and manage major operations in an inexpensive way.

ECommerce Startups

This article will highlight tech strategies that will help eCommerce startups to build a strong presence and gain a competitive advantage, allowing them to grow smoothly.

Must-have tech innovations every startup should implement

  • Multi-channel system management
    As an eCommerce start-up, you’ll want to spread your product visibility over multiple channels to increase customer base. But, do you realize how difficult it gets to maintain each channel, separately. A multi-channel inventory management and order management solution is proving to be a bliss for many eCommerce business owners that allows them to easily sync and manage multiple channels from one integrated cloud-based system. With all your channel under one roof, you can constantly monitor your business activities and take necessary actions on-the-fly.

    Orderhive, a complete multi-channel system has already proved to be a great help for many eCommerce startups, which in turn, can be an ideal choice for you, too.

  • Marketing automation

    As a startup, it becomes important you retain your existing customers rather than diverting new ones for your eCommerce business. This is helpful,because it will save you cost. But, how will you do that?

    Email marketing has proved to be the strongest promotional strategy, and continues to be, till date. As a start-up, it is crucial you try and gather more and more customer’s email address, that will help you strategically target them with offers they would like.

    Marketo a modern marketing and email marketing software has helped many startups to rapidly acquire customers, and convert them into loyal advocates who, in-turn, influences new customers.

  • Social media management

    Many social media sites are allowing business owners a platform to promote and attract audience, for free. And, as a startup you need to take an advantage of this potential source. However, monitoring each of your social accounts manually can be a time-consuming process. Bringing in automation in your social media management will save your time and effort, that you can use in other important activities.

    Socialoomph an easiest and feature-rich social media management tool will allow you boost social media productivity across all your channels. This will help startups to schedule posts in advance and provides analytic, helping you to make better decisions and make the most out of your social media campaigns.

  • A/B testing software

    Your website is the ultimate space where customers will land and make a purchases. But, in many cases they exit your website without taking any actions. Therefore, you need to frequently optimize converting pages of your site and settle with the ones that offer the best results. But, how will you know that?

    Optimizely – a simplest A/B testing tool will cater to the need of eCommerce startups. This innovative technology will allow you to know your website behavior among all the variations and track which one works the best for you. Knowing this, you can optimize your website, in a way to encourage engagement and increase sales for your business.

Posted in Uncategorized

5 Twitter hacks that will increase your sales

The most important part for any sales process is connecting with the right audience and building relationships. Lately, social media platforms are helping retailers to accomplish this quickly and easily.

TwitterFollowersAmong other social networking sites, Twitter is proving to be top in the pipeline. It helps retailers to spread awareness about their products with the end goal of diverting relevant customers to their website where the actual sales transaction takes place.

Below in this article, I’ve included 5 Twitter hacks that are totally focused in encouraging people to leave Twitter and enter your website, helping you increase sales for your business.

1- Design catchy Tweets

As per Internet Live Stats, on an average, there are 6000 tweets, tweeted every second, 3500,000 tweets sent per minute. With so many Twitter users tweeting, how many business owners are getting results as per their expectations? Not all succeed! And, one of the most crucial reason, is not creating a tweet that could grab attention, on-the-go. Therefore, you need to focus and create Twitter headers that would awestruck customers and make them click on your Twitter bio and instantly take them to the correct landing page. While making your Twitter header ensure you target mobile users too, as Twitter is estimated to be one of the highly used app by smartphone users.

2- Experiment on keywords to increase click-through-rates

Many businesses end up wasting more and more of cash in their digital marketing campaigns, until they actually see ROI. Twitter will not only help you divert potential audience for your business, but also will help you use those successful keywords of your tweets across other promotional campaigns, too. Select your relevant keyword and search over Twitter for businesses with similar name. Follow top ten that shows up in the search list and analyze their click-through-rate results. Once you know the best ones, customize your click-through-rate links similar to those and experiment with your headers, until you churn better results. You can then use that same link for your other marketing campaigns to increase sales.

3- Use the power of Hashtags

Twitter “#”(hashtags) acts as a word of mouth promotion that will directly attract potential audience to engage with the brand. To take an advantage of this, request your loyal customers to share their picture using your product, on Twitter. But, before that add your company “#” on every product description page that will help potential views easily connect and engage with your brand.

4- Frequently organize a contest

Highlighting attractive offers and promotions on Twitter will increase engagement levels as well brand awareness, both. And, nothing better than visuals can help you attract customers. Make use more of pictures in your promotions and encourage audience to tweet, follow, or even favorite your ads, in return for a surprise gift. This will create a thrill for your audience and excite more and more people to engage with your brand and make purchases.

5- Follow your competitors followers

Following people on Twitter can help you increase visibility for your brand. An ideal way to create an effective impact, is to follow the people who are following your competitors. This will develop an eagerness within the audience to know about your brand, as they are already following your competitor having products similar to yours. This will help you divert potential customers, whom you can win over with your promotional stunts.

The above are effective hacks that will allow you focus more in driving potential customers from Twitter account to your website where they can make purchases.

Posted in Social Media

5 Challenges Brick-and-mortar retailers are facing

Over the last decade with the advent of Internet and advancement of technology, brick-and- mortar store retailers have experienced enormous challenges posed by e-tailers. By using the latest technical innovations, e-tailers are offering customers a seamless ominchannel experience.

The biggest challenge to brick-and-mortar retailers is adapting to being a omni-channel experience.

Modern customers are hooked on omnichannel shopping, and why wouldn’t they be? They can easily and instantly look for products, check its availability, compare price, and purchase products online, using their smart devices. Such tactics have proved to be fatal for many brick -and-mortar store owners. The question is: How can brick-and-mortar retailers can turn the omnichannel model to their own best advantage?

Below in this article, we will highlight subsets of Omnichannel challenges that every brick-and-mortar retailer should work upon:

1- Multi-channel stock management

multichannel stock management
Managing inventory across multiple stores has always been a challenge for many brick-and-mortar retailers. This is because, either they do it manually or they do not have a proper inventory monitoring system in place. Unable to provide products that customers want, when in-store, it will take them no time to pull out their smartphones and look for the same product’s availability online. And, you lose a customer.

The best way to tackle this, is to adopt a cloud-based inventory management system that will encourage retailers to expand their reach without the need to worry about stockouts.

2- Showrooming

showrooming

Today, one of the major challenges faced by brick-and-mortar retailer, is showrooming. This is a practices whereby customers look for their favorite product in-store, but leverage their smart devices to check if the same product is available for a lower prices elsewhere before purchasing.

You cannot stop your customers from doing so, however your sales representative can play a huge role in assisting such customers by providing expertise and implementing cross-selling techniques to encourage such customers to purchase in-store.

3- Reverse showrooming

instore purchase

This practice was introduced to overcome the impact of showrooming, which means online customers research for products over the web, however make a purchase in-store. Many brick-and-mortar retailers have already taken an advantage of this practice, however there are times when the retailer would not have that particular product when the customer visited the store.

Maintaining a structured product data can help brick-and-mortar retailers overcome this challenge.

4- Mobile experience

Mobile experience

Mobile has become the most common source to influence customer’s purchase decisions. E-tailers are getting a competitive advantage over brick-and-mortar retailers by allowing customers not only to look for some best deals using their mobile app, but also allows them to make an easy purchase on-the-go.

Brick-and-mortar retailers needs to offer a mobile presence not just to capture customers attention, but to actively lead them in-store for making purchases.

5- Customer service and engagement

Customer service and engagement

Not keeping a track of existing customers has always been a major challenge for brick-and-mortar retailers. They lose opportunities to retarget customers and encourage them to engage further with the brand.

Adopting advanced technology, like email marketing can help brick-and-mortar retailers enhance customer service and engagement every time a customer would visit their store.

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Posted in Business Management Software, Retail business
Order & Inventory Management System
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