5 Twitter hacks that will increase your sales

The most important part for any sales process is connecting with the right audience and building relationships. And, lately social media platforms are helping retailers to accomplish this quickly and easily.

TwitterFollowers

Among other social networking sites, Twitter is proving to be top in the pipeline. It helps retailers to spread awareness about their products with the end goal of diverting relevant customers to their website where the actual sales transaction takes place.

Below in this article, I’ve included 5 Twitter hacks that are totally focused in encouraging people to leave Twitter and enter your website, helping you increase sales for your business.

1- Design catchy Tweets

As per Internet Live Stats, on an average, there are 6000 tweets, tweeted every second, 3500,000 tweets sent per minute. With so many Twitter users tweeting, how many get results as per their expectations? Not all succeed! And, the one of the most crucial reason, is not creating a tweet to that could grab attention on-the-go. Therefore, you need to create Twitter headers that would awestruck customers and make them click on the place on your Twitter bio that will take them to the correct landing. While making the header ensure you think target mobile users too, as Twitter is estimated to be one of the highly used app by smartphone users.
Source: http://www.internetlivestats.com/twitter-statistics/

2- Experiment on keywords to increase click-through-rates

Many businesses end up wasting more and more of cash in their digital marketing campaigns, until they actually see ROI. Twitter will not only help you increase sales within, but also help you use those successful keywords of your tweets across your other promotional campaign. Select your relevant keyword and search over Twitter for businesses with similar name. Follow top ten that shows up in the search list and analyze their click-through-rate results. Once you know the best ones, customize your click-through-rate links similar to those and experiment with your headers until you get the best results. You can then use that same link for your other marketing campaigns to increase sales.

3- Use the power of Hashtags

Twitter “#”(hashtags) acts as a word of mouth promotions that will directly attract potential audience to engage with the brand. To take an advantage of this, request your loyal customers to share their picture using your product, on Twitter. But, before that add your company “#” on every product description page that will help potential views easily connect and engage with your brand.

4- Frequently organize a contest

Highlighting attractive offers and promotions on Twitter will increase engagement levels as well brand awareness, both. And, nothing better than visuals, can help you attract customers. Make use more of pictures in your promotions and encourage audience to tweet, follow, or even favorite your ads, in return for a surprise gift. This will create a thrill for your audience and excite more and more people to engage with your brand and make purchases.

5- Follow your competitors followers

Following people on Twitter can help you increase visibility for your brand. An ideal way to create an effective impact, is to follow the people who are following your competitors. This will create and eagerness to know about your brand, as they are already following a brand having products similar to yours. This will help you divert potential customers, whom you can win over with your promotional stunts.

The above are effective hacks that will allow you focus more in driving potential customers from Twitter account to your website where they can make purchases.

Posted in Social Media

5 Challenges Brick-and-mortar retailers are facing

Over the last decade with the advent of Internet and advancement of technology, brick-and- mortar store retailers have experienced enormous challenges posed by e-tailers. By using the latest technical innovations, e-tailers are offering customers a seamless ominchannel experience.

The biggest challenge to brick-and-mortar retailers is adapting to being a omni-channel experience.

Modern customers are hooked on omnichannel shopping, and why wouldn’t they be? They can easily and instantly look for products, check its availability, compare price, and purchase products online, using their smart devices. Such tactics have proved to be fatal for many brick -and-mortar store owners. The question is: How can brick-and-mortar retailers can turn the omnichannel model to their own best advantage?

Below in this article, we will highlight subsets of Omnichannel challenges that every brick-and-mortar retailer should work upon:

1- Multi-channel stock management

multichannel stock management
Managing inventory across multiple stores has always been a challenge for many brick-and-mortar retailers. This is because, either they do it manually or they do not have a proper inventory monitoring system in place. Unable to provide products that customers want, when in-store, it will take them no time to pull out their smartphones and look for the same product’s availability online. And, you lose a customer.

The best way to tackle this, is to adopt a cloud-based inventory management system that will encourage retailers to expand their reach without the need to worry about stockouts.

2- Showrooming

showrooming

Today, one of the major challenges faced by brick-and-mortar retailer, is showrooming. This is a practices whereby customers look for their favorite product in-store, but leverage their smart devices to check if the same product is available for a lower prices elsewhere before purchasing.

You cannot stop your customers from doing so, however your sales representative can play a huge role in assisting such customers by providing expertise and implementing cross-selling techniques to encourage such customers to purchase in-store.

3- Reverse showrooming

instore purchase

This practice was introduced to overcome the impact of showrooming, which means online customers research for products over the web, however make a purchase in-store. Many brick-and-mortar retailers have already taken an advantage of this practice, however there are times when the retailer would not have that particular product when the customer visited the store.

Maintaining a structured product data can help brick-and-mortar retailers overcome this challenge.

4- Mobile experience

Mobile experience

Mobile has become the most common source to influence customer’s purchase decisions. E-tailers are getting a competitive advantage over brick-and-mortar retailers by allowing customers not only to look for some best deals using their mobile app, but also allows them to make an easy purchase on-the-go.

Brick-and-mortar retailers needs to offer a mobile presence not just to capture customers attention, but to actively lead them in-store for making purchases.

5- Customer service and engagement

Customer service and engagement

Not keeping a track of existing customers has always been a major challenge for brick-and-mortar retailers. They lose opportunities to retarget customers and encourage them to engage further with the brand.

Adopting advanced technology, like email marketing can help brick-and-mortar retailers enhance customer service and engagement every time a customer would visit their store.

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Posted in Business Management Software, Retail business

5 eCommerce Companies That Are Doing Retail Marketing Right

Marketing has and will always be the backbone for any ecommerce company, and if you think that you are not getting visitors as per expectations, then this article is for you.

As an ecommerce business owner/marketer, you’ll always look for new opportunities that can divert traffic for your business. Social networking sites, blogging, Google AdWords are the most common source used for promotion, however, most of the times they don’t trigger same results for all. There can be many reasons behind it, and day-by-day marketing via these sources is getting even more competitive.

In this post, we will take a look at the most cost-effective and simplest retail marketing tactics performed by famous ecommerce brands which you can implement one-by-one and settle with the one that works the best for your ecommerce business.

1- ModCloth

An American online retailer specializing in vintage, vintage-inspired and indie clothing, accessories and décor, ModCloth ensures that their customers always have the right look and style wherever they go. This way the brand allows fashion lovers an ability to shop by occasion and decade keeping them tuned with ever-changing fashion and trend.

ModClothing

2- ASOS.com

A British online fashion and beauty store, ASOS.com is considered to be one of those ecommerce companies offering unique customer engagement ways. Apart from allowing online shoppers to purchase from a wide range of brands, including ASOS’ own label – this brand allows daily fix of the freshest style, celebrity and music news.

ASOS.com

3- Free People

A part of leading brand Urban Outfitters, Inc. – Free People is an apparel and lifestyle company for women. It’s ultimate goal is to create an environment to inspire fashion lovers with both unique products and peaceful atmosphere. Free People offers one of the most effective subscription marketing method that encourages more and more online shoppers to sign up. Offering a one-click sign-up, it allows users to be the first one to know about the latest Free People style new and offers, as well as free shipping for every users who sign-up.

Free People

4- Nordstorm.com

An American upscale fashion retailer, Nordstorm focuses more in providing excellent customer service and self-service through their marketing tactics. Allowing fashion lovers link to a detailed size guide, Nordstorm has marketed itself to be a brand in overcoming customer’s doubt while shopping clothing and footwear online.

Nordstorm

5- ao.com

An online retailers specializing in kitchen appliances ao.com allows its customers to make strong purchase decisions by offering information customers need the most. With social proof, reviews and Facebook mentions one every product page, it also reflects clear delivery information and the amount that the customer saves on that particular product. Such information creates a trust in the mind of online shoppers and influences their purchase decision on-the-fly.

AO.Com

Closing note

Implementing the above innovative marketing tactics can help you bring new sales opportunities for your ecommerce company. But, if you are unable to fulfill those orders, all your marketing efforts and costs will go in vain. Adopting cloud-based inventory system will allow you maintain a good inventory management practice in place, so that you can promote freely without having to worry about inventory being over or under utilized.

Godspeed!

Posted in eCommerce Store

Restaurant Inventory Management best practices

To monitor inventory, has been an unpopular tasks at many restaurants. And, without keeping a track on your inventory, you’ll end up dumping a high percentage of finished goods every year. A piece of carrot, or dollar hot dog might not seem much, but wastage of goods in such way throughout the year will badly impact your profitability. Hence, factors like overstocking, spoilage, waste, theft need to be taken care of by all restaurateurs to maximize dollars against the cost spend on the products.

Restaurant-Inventory
This article will share tips and tricks to help you manage a good inventory management practice for your food business.

Track inventory on a regular basis

As a restaurateur, you’ll deal with dozens of products that are used on a daily basis. But, not having a track of your inventories, can lead to a bad inventory practices. Therefore, it’s crucial to track your inventory on a regular basis. And, for some items it should be done daily, while for others it can be done twice a week.

What you can do?

The best way to keep a track on your inventory, is to update levels at the start of the day, and once product is consumed at end of the day. By doing this, you eliminate the risk of inaccurate inventory levels.

Implement FIFO method

Spoilage and theft of inventory are major concerns that leads to inaccurate inventory levels for many restaurateurs. Implementing a FIFO method while stocking your inventory will help you eliminate those costly scenarios.

What you can do?

Make it a point to shift the older goods to the front, so they are used first. Additionally, try and  keep stock in hand, as low as possible to reduce theft and spoilage issues in your restaurant.

Have an inventory policy in place for your staff

I’m sure you as a business owner or a manager will find it difficult to be in direct contact with the inventory in your restaurant. And, if you have a chain of restaurants, it will be next to impossible. You’ll need a staff to deal with those inventory coming in and going out of the restaurant. Therefore, it becomes important you create and enforce a strictly to-be-followed rules and regulations for all your staff who will be in direct contact with your inventory. This will avoid the risks of theft and wastage of inventory for your restaurant.

What you can do?

Educate your staff the importance of inventory for the your restaurant and request them to maintain a spreadsheet and mandatorily note each and every product they use, which will make easy for them to track inventory levels and order stock, practically.

Automate your inventory back-end process

Whether you are running a small restaurant or have a big chain, you’ll will have at least few dozens of products, and larger operations can involve several hundreds. Manually keeping a track of products can consume more time, effort and errors. Therefore, it wise to bring in automation to deal with your inventory back-end processes.

What can you do?

Automating your inventory process will help you manage back-end operations in one click , as well as allow you to preset orders to be triggered at certain inventory levels. The real convenience of a cloud-based inventory management system, is an instant accessibility to all your inventory in real-time.

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Posted in Business Management Software, Online inventory Management

Pros And Cons Of Selling Digital Products Online

The Advent of Internet and popularity of E-commerce has opened the doors for many people and business owners to run a business over the web, by just having a website. Eliminating the need of huge workplace start-up costs, online selling is making big money for many entrepreneurs and housewives.

Selling Digital Products

Ecommerce is the up and coming way to run a business, mainly because of the investment costs. Of course not free, but compared to brick and mortar store it is cheaper. Physical products are highly sold over the web, however digital products that include-books, graphics, software, videos are also becoming a good source of making money for many people having unique skills. And, in the context of internet marketing digital products are real, unlike physical products that can’t touch or feel.

In this article, we will highlight the pros and cons of selling digital products online that will give you an overall picture of this trending business.

Selling Digital product: Pros

1- No storage space and cost

Digital products are intangible (products that cannot be touched), hence it does not require storage space. The only space it will utilize, is of your hard-drive.

2- No inventory shortage

You make hundreds or even thousands of sales, you’ll never experience the risk of stock issues. Also, you eliminate the hassle of updating stock when a sale is made.

3- No shipping hassle

Digital products does not include any tangible products, as customers will purchase products in the form of downloads. Therefore, it automatically eliminates the need to deal with shipping hassles.

4- Delivery on-the-fly

When an order is placed for your digital product, you need to share a link or file with the customer. The customers will then receive the product on download, hence it results for an instant delivery.

5- Unlimited source of income

Once you create your digital product line, it won’t cost you for selling online. Hence, you can make more than 100% of the sale price unless you sell it over marketplaces or selling platforms.

Selling Digital product: Cons

1- Maintenance

When you deal with digital products, you need to ensure that your server up and running, always. In case your server is down, your customer will have to wait until the system is up. Therefore, the concept of selling digital products will involve a huge server maintenance costs for opting a high bandwidth.

2- Competition

As discussed above, selling digital products is proving a good source of income, hence many are jumping into this business. And, with more competition digital business owners are seen to list their products at a lowest possible price to gain a competitive advantage. Hence, there are chances for your products to get lost into the crowd, unless you have a strong marketing structure in place.

3- Ideas can be copied
Your offering may be unique, not until when they are up on the web for sale. Whether it’s an e-book, video, or music file – the basic idea of the product can be copied easily. This again, can lead to more competition for your same product line over the web.

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Posted in Uncategorized

5 Businesses You Can Run From Home

Home-based business is quickly gaining importance among business startups. Running a business from means you eliminate heavy upfront costs and gain flexibility that is difficult when renting or buying an office. Although working at home requires discipline, the benefit can be substantial.

Businesses You Can run from HomeThe advent of internet has opened the doors for many people, especially housewives, allowing them to work and earn from their home. But, When you think of starting a home-based business, the hardest part, is to come up with a successful business idea. If you are still having cold feet about what business to start, continue reading this article.

Below are easy-to-start, cost-effective business ideas, specifically the ones that you can start and run at home.

Graphic design

Mostly, all businesses create logos, images, sales brochures, business cards, advertisements, all in an effort to keep their products and services visible in front of people. Big companies have a team of experts, in-house. However, there are many startups and small companies who will always prefer to outsource their designing work to freelancers, either because they run a virtual business or they don’t have the budget for hiring permanent employees. And, if you are one of them who love to work in detail-oriented tasks, then web designing can be great career option for you.

Qualification: Good knowledge of HTML, or better yet the latest version, XHTML or ” Extensible Hypertext Markup Language”.

Freelance writing

With the advent of web-based businesses, content marketing is gaining immense popularity and the need for writers has grown exponentially over the last few years. Be it website writing, article writing, technical writing, you’ll have a variety of options. So, if you feel you can write, becoming a freelance editor could be an ideal business that you can run from home.

Qualification: Good command over English and grammar rules.

Consultant

Most of us, individually gain immense knowledge while working in a particular industry. Such expertise can be a good source of income and cost-effective for startups. For example, if you are into marketing or social media for years, you can use your experience to help others do similar things without repeating the same errors that you made along the way. Therefore, if you have an expertise in a particular field, you can market yourself as a consultant to others looking to work in that area.

Qualification: Knowledge in an industry that may be helpful to other people.

App developer

With the immense popularity of smartphones, today everyone can gain information and purchase for products or services using an app installed in their phones. Mobile apps are in high demand, and developers are in short supply. Most of the startups and small companies find it reasonable to outsource their mobile app projects to freelancers until they have a more pronounced need. So, with a few key tweaks to your skill set, you could be working in the hottest market, making you big money.

Qualification: Basic knowledge in programming

Sell online

Ecommerce has proved to be a great source of income for people having unique talent. If you have a good amount of knowledge and passion in creating something, that can include handicraft, fashion, women accessories , why not make it your source of income? And, the best part, there are many marketplaces that allow you a ready-made website theme to list your unique products for free. With no upfront investment, selling products online will never be a loss.

Amazon.com, eBay, Etsy are some of the leading platforms that will allow you to list products for free, and you will only have to pay them some percentage (nominal) when you get an order. Such platforms also offers free training programs that allow you effective selling tactics to help you make the most.

Qualification: Passion for the product you want to sell

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Posted in Business Management Software

Top 5 customer feedback tools for your business

Creating a customer-focused culture will help you gain new business opportunities, that automatically reduces marketing costs for your business. It’s seen most of the businesses overlook the importance of a customer’s feedback, however receiving  direct voice from the customer about your products or services, can make you a strong competitor.

In today’s world, your customers will have plenty of options, and your rivals are always ready to find any possible way to steal them from you. Therefore, customers feedback will give you in-depth insights about their opinions for your brand, which can then be analyzed to offer better customer experience, as well as build stronger relationship with them.

This article will highlight top 5 customer feedback tools that you should consider for your business.

1- Kampyle

Kampyle

Overview

A web-based tool, Kampyle offers customer feedback solution that allow business owners to understand their customers, better. Offering an ability to gather feedback at every customer’s touchpoints – you can gain deeper understandings that can help you evaluate and optimize customer’s experience based on their objective insights.

Eliminate those guesswork and understand why your customers behave so, by adopting Kamplye customer feedback solution  for your business.

Website: www.kampyle.com

2- Feedbackify  

Feedbackify

Overview

A website widget, Feedbackify allows the quickest and easiest way to receive feedback from your customers. This way it enables you to engage your customers with content they like. Easy to integrate, you can create your own customized survey form, then copy and paste code into your site’s HTML, and finally start receiving valuable feedback from your customers. You can filter your feedback by “category” and “sub-category” that will help you deeply understand your customers and offer service that they like.

Website: www.feedbackify.com

3- CustomerSure  

Customer Feedback

Overview

A customer feedback software, CustomerSure will allow you to collect, manage and respond to your customers feedback, effectively. This tools automatically send simple surveys to encourage your customers provide opinions, without being pushy. One of their exciting feature, it allows you to track results over time allowing you to find and fix problems, instantly.

Website:www.customersure.com

4- Hively

Hively

Overview

Another great tool for generating and measuring customers feedback, Hively empowers customers to provide feedback in real-time. Easy to integrate, this effective solution also allows you to embed survey inside an email. This way, you can create a personalized email to encourage your customers provide their opinions, in an effort to offer experience relevant to the voice of your customer.

Website: www.teamhively.com

5- GetFeedback

GetFeedback

Overview

One of the most modern customer feedback software tool, GetFeedback allows you to create a visually engaging survey that automatically encourages your customers to participate in it. It automatically formats your survey for those who are taking it on their smartphones, tablets and any browser. You can also add rich media in an effort to get their feedback for your product videos.

Who says surveys aren’t fun? With GetFeedback, it’s always fun!

Website: www.getfeedback.com

Regardless to any of the above tools you opt for your business, knowing your customers feel and what they expect from your products or services, becomes crucial to gain a competitive edge in this modern world.

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Posted in Uncategorized
Order & Inventory Management System
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