A great web design and good navigation is crucial to attract audience and engage with them. It will help to improve your page rank with the search engines, which in turn will increase more traffic and conversions. As with all other website development aspects, a good design and navigation will help you help you create a good word for your web site and increase sales.
In order to withstand the competitive world of eCommerce, you as an owner should realize the importance of how a good web site design and navigation can help you succeed in your business. A good website will become an integral part of your growth strategy while a good navigation will help you increase customer base. Therefore, you will have to ensure that you work with skilled developers to come up with a good design and navigation that will help you convert visitors of your website into customers.
In this article, I will provide you with some key generators towards successfully having your website developers develop a website that will help you grow your business.
Let me present you the must-have boosters when you plan for your stores’ design layout:
Effect of a powerful home page: In many cases the first point of contact between your customers and you will be your landing page. With a good theme and powerful design, the homepage should be informative too. Your landing page is the most important page to be considered while you design your website. Therefore, your web site homepage should be interesting and include snapshots of your company’s capabilities. A good web site designer will always design a homepage keeping in mind the imagination of a visitor so as to attract them very quickly.
Quick loading speed: The most important factor to have your online business running should allow a quick loading speed of your website. If you website takes a longer time to load, then you may end up losing 90% of your potential customers who will leave your website without even checking your products and may end up shopping with one of your competitors. A quick loading speed ensures more time people spend on your website. Always recommended to use web optimised graphics on your website.
Testimonials establish trust for your website: The world of online shopping is ideally runs with the trust that you establish between you and your customers. A good way to establish trust is to provide testimonials of your customers, provide excellent case studies, blogs and clear contact details on your web site.
A good design will surely attract visitors, but if your customer are unable to navigate them easily will make them feel lost and end up using your website. It is very important that your visitors easily navigate through your web site and find information on your web site. Therefore, your web site development expert should create a website that allows visitors to easily find information on your web site.
Intuitive navigation for your web site: Intuitive navigation basically refers to someone knowing where to go to find information they want. It allows visitors to easily navigate through your website and bypassing the information they do not want to refer. Therefore, in order to increase sales, you will have to figure out a way to make your website easy to navigate, which in turn allows much better chance of visitors returning to your store. Lesser clicks means more sales and vice versa. Simple navigation allows users to find informations faster and in turn makes for a satisfied long-term customer.
There is more to navigation, here are some other aspects to consider while you undertake a navigation process to increase sales.
- A good search feature
- Quick internal links
- Multiple ways to explore content
- Informative header and footer
From the above mentioned tips when getting your website designed will surely invite good marketing resources and increase sales for your business.