Why online sellers count on multi-channel software?

In today’s competitive world of eCommerce selling on a single channel hampers growth opportunities and delays success for your business.

Many retailers have seen to adopt multi-channel selling strategy for their eCommerce business as it allows them ability to not only sell via their website but also, across multiple online marketplaces and social media platforms.

Multi-channel sellers with big budgets mostly develop software, in-house, to deal with daily ecommerce functions that include inventory management, sales order processing, fulfilment, and overall customer service.

How multi-channel sellers are being dependent towards multi-channel software?

For sellers having a limited budget, dealing with multi-channel operations without having an integrated solution can quickly eat up capital and increase burden in managing them.

Multi-channel software integration is the buzzword for many sellers, as it allows them to connect with the best eCommerce solutions and ensure repetitive tasks are met with an ease.

Have you adopted a multi-channel model for your eCommerce business?  Do you have a multi-channel software solution in place?

This article will assess the role of multi-channel software in impacting the online performance for any eCommerce business owner.

Let’s begin:-

1. Smartly manage product across all your warehouses and catalogues

Multi-channel 1

Challenge: Selling on your own site and listing products on leading marketplaces like Amazon, eBay, as well as, social media sites like “Facebook” that offers a “Buy Button” can increase sales orders for your eCommerce business.

Not being able to update product levels for all your selling channels as soon as a sale is made, can lead to improper stock counts due to which you may have to deny your customer’s for their or delay fulfillment process.

Solution: Multi-channel inventory software integration for your eCommerce business can help you eliminate the risk of missing on sales opportunities by ensuring you always have stock on hand to fulfil every customer’s orders that come in.

Benefits: This integration is making it easy for sellers to confidently deal with multiple warehouses and product categories as they are able to track stock levels in real-time and manage requirements in a full-proof way.

2. Process orders for your multiple stores from a single screen

Multi-channel 2

Challenge:  With the demand of e-Commerce among online shoppers, today, many sellers are seen to be expanding their reach by listing their product across multiple platforms. This is mostly done to increase brand awareness and sales opportunities, both.

Being loud about your products, but unable to fulfil even one of your customer’s orders can impact bottom line results of your multi-channel online selling business.

Solution: Dealing with each of your selling channel accounts separately, chances of missing out on  sales orders increases. Integrated order management software will help you ensure immediate fulfilment and confirmed delivery.

Benefits: Having an ability to access all your orders details in real-time, such integrated software automatically pulls orders details coming from multiple sources that you sync in one centralized system. This way, it becomes easy to spot new sales orders for your multiple stores and process orders from the same single screen.

3. Fulfil sales orders using the best carriers and improve product delivery experience

Multiple 3

Challenge: With hundreds and thousands of sellers selling identical products across the web, online shoppers will take no time to discontinue your brand if you don’t treat them well. Whether you ship one order per day or hundreds of orders every hour, maintaining order fulfillment efficiency and customer service will be the key to success.

Frequently shipping wrong products and delaying order fulfilment processes will surely create a negative impression of your brand in customer’s mind.

Solution: Integrated shipping management software is allowing sellers to easily connect with multiple carriers that are popular and offer quick fulfilment practices to enhance customer’s experience every time they shop with your brand.

Benefits: Such integrated software is allowing sellers to gain tracking details in real-time, which in turn, can be shared with the customer to keep them in a loop while their orders are in transit. Also, ability to ship via popular shipping companies can help you ensure safe and correct product delivery, always.

4. Improve after-sales support experience

multiple 4

Challenge: Many sellers still overlook the importance of entertaining customer’s concern for their delivered product. Unsatisfied with their purchase, many online shoppers approach brands even after receiving the product.

It’s not always your customer will be right, however, neglecting their concerns will surely make it look you are guilty.

Solution: Firstly, listen to your customer’s concern and if they are not eligible for the return or refund as per mentioned in your T&A’s, you can simply deny them without making them feel bad. However ignoring after-sales concerns, even if not eligible, can spoil your image unnecessarily.

Integrated returns management software will automate and help you perform an efficient returns processing for your all stores in real-time.

Benefits: Create multiple returns or process customer refunds in one click. Transactions will automatically be recorded to avoid further misinterpretations.

Wrapping up

Covering four major operations of an eCommerce business, you can see how integrated software is helping online sellers to keep up with the ever-growing pace of change in the eCommerce industry while delivering seamless and exceptional experiences to their customers.


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