Thinking to sell on Sears? Here’s what you need to know

Sears is a marketplace where a large community of sellers can sell anything they find unique. That’s why shoppers find a wide range of products in Sears pocket which includes Home appliances, gardening tools, baby products (furniture, gears, clothing, and toys), beauty products, home living, fitness, outdoor tools and supplies and more.

Sears

Behind the Screens

Like other famous brands, Sears opens up it’s eCommerce store to a large group of sellers who want to directly sell their products to millions of customers. Interesting point of this marketplace is, the sellers can be from any business group, be it a manufacturer, retailer or buyer himself.

Despite recent financial loss, Sears is still one of the most popular brands in United States.  Every month, Sears gets an average increase of 16 million unique visitors which is really an extraordinary achievement in the ecommerce world.

(Source: nChannel)

Why is Sears the most popular brand of US?

Consumers get all these benefits when they shop from Sears:

  • Earn points: Consumers earn points when they shop from any Sears stores and can redeem those points in the next purchase.
  • Enjoy convenience: They can track their orders and communicate with the sellers online.
  • Secure shopping: Sears does not share customer details with any third party seller. Only contact information and shipping address is shared to the seller to fulfill the order.Sears.com basically wants that consumers should build up trust while they shop from the marketplace. Plus, they focus more on customer satisfaction. The customer can contact Sears anytime through Order Center if they are not satisfied with the services or seller’s product.

    One more thing, “Have you heard about U.S shipping?” This is the recent buzzword on the Sears.com. Being an international brand, it’s more focused on how to benefit  international consumers that don’t live in USA because it is quite difficult for them to take the advantage of the best offers going in the USA marketplace. With USBuyGo, now it’s possible. They can shop for any product at discount price from Sears website, get the US address from USBuyGo and enjoy the shipping for free.

Rules and Regulations of Sears.com

Sears works more or less like Amazon. It provides similar kind of selling and shipping facility. Sellers sell their products alongside Sears products. Sellers who do not have resources to process the orders, Sears does for them.

Sears follows the same procedure like Amazon for charging the seller. It takes a percentage from a seller’s transaction and a small monthly fee for enrolling in the website.

The Cost levied by Sears.com

Below is just a summary, other costing details can be found here.

  • $39.99 per month to sell on Sears
  • An additional amount of $39.99 per month to process the orders.
  • Surplus commission fee for fulfilling process.
  • $39.99 monthly fee will be waived if the sales do not reach to $400 for the month.

The negative aspect

No negative aspect is seen which can stop the sellers from exploring Sears. It’s just that a small transaction fee is waived if the sellers fail to reach the target. No overhead cost… Sellers can easily experiment with Sears as it provides better facilities stated below:

  • Customers can shop for the products on Sears.com, Sears mobile and Sears Kiosks located in Sears stores
  • Seller’s product will appear alongside Sears items
  • Access to millions of Sears.com customers who are ready to buy
  • 20 major product categories
  • Easy to use online order management interface
  • Comprehensive seller analytics and reporting designed to help sellers sell more
  • Pay-for-performance. A simple and straightforward fee structure
  • No long term commitment. Cancel anytime

The positive aspect

There are other marketplaces as well bigger than Sears. Then, why sellers will choose Sears as a selling platform? Why not Walmart or Etsy? Walmart follows strict rules in selecting their sellers. It selects the sellers based on their fame, sales projection, and alignment with Walmart’s values. Etsy, on the other side, has a broad assortment of handmade products and its niche is totally different. So if you are thinking to sell handmade items, Etsy can be the best option.

Sears gives more opportunities to the sellers in terms of marketing, selling and shipping. Sellers can bring their own unique products to sell which even Sears may not be aware of. Plus, the rules and regulations are pretty straightforward. Sellers need not worry about the risks while starting their business with Sears.

In Closing

If you are thinking to start your business with Sears then it’s the best marketplace. You can get more opportunities to expand your business and take it to the next level because you are exposed to millions of unique users every month.

Further, for customers also it is the best place to shop. The reason is, it provides the best services to its customers. If a customer is facing a problem with the product or a seller is not responding properly then Sears steps in to solve the problem. While visiting the website you may have seen the tagline which says “Shop Your Way”. Sears actually means it because it gives consumers those benefits which they look for when they shop. If you want to know about it in detail, take a look at their marketplace section.

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