Buying from Amazon has always been a wonderful experience for us. Whether you pick books, apparels, gadgets, electronic appliances or household items, the gigantic e-store has given us the option to choose from a broad assortment of products making our purchase easy.
Considering the global ranking, Amazon stands 6th and is best known for offering quick services and amazing products.
- Amazon Kindle (ebooks reader/ tablets)
- Amazon Prime (Instant shipping service)
- Amazon Prime Music & Amazon Instant Video (Instant streaming sites)
- Amazon Fresh
Amazon started Amazon Fresh program just after 5 years of its inception in Seattle. This online grocery program was under testing in the hometown itself and later in the year 2013, this service was finally opened to other cities of USA including Philadelphia, New York and parts of California.
Online grocery is the $10.9 million dollar industry in U.S and it is expected to grow by $9.6 million dollars by 2019 according to the market research report by IBISWorld.
Peapod is the leading online grocery store with 5.8 percent of the market followed by Fresh Direct at 4.8 percent and Amazon which also now delivers online grocery at 4.7 percent according to IbisWorld report..
What products you can buy from Amazon Fresh?
On Amazon Fresh, you can shop for a variety of products you need daily. Beverages, Bakery items, Fruits, Vegetables, Canned Food, Condiments, Salads, Oil, Toiletries, Household items, name it and you will get.
For instance you would want to shop for tomatoes, you will get a wide options to pick from which you may not find in any online grocery store.
Take a look
What else can you get from Amazon Fresh?
Amazon Fresh caters a separate recipe section Creative Kitchen where you may find various kitchen tips and recipes of exotic dishes and sauces. You may get a lot of recipe varieties here which can add flavours to your meal and make your day refreshing.
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The quality Amazon Fresh maintains
Shopping from brick-and mortar stores become easy where you make sure about the product quality with a touch. Many individuals have their own preference to choose what they want to buy. Some may like to buy riped fruits or some may prefer canned or jarred fruits.
In stores, you also find fresh food items which you think you may not get it online. That’s the reason why companies are struggling to gain more from the expensive picking, packing and delivering fresh foods to their customers.
Despite of such a strong competition where grocery stores like Walmart, Instacart, etc. sell groceries to customers with the picking services to the nearest stores at cheap rates, Amazon Fresh’s main concern is to deliver fresh food items to its customers as per their preference which is similar to purchasing from brick- and mortar stores.
Amazon Fresh carefully controls the condition in which the products are stored, right up until the moment customers receive them, so that fresh items stay fresh & chilled and frozen items remain frozen.
How does Amazon Fresh works?
The working of Amazon Fresh is pretty straightforward. If you place your order by morning 10, you may receive it by 6 pm. Whereas orders placed later in the day will be delivered to you before your breakfast time.
Most items are available for same-day or next day delivery. Shopping from restaurants or neighborhood shops alongside Amazon Fresh products can help you in avoiding making trips often and minimize your to-do-list. And, if you are doing so you need to place an order in advance to enjoy on-time delivery.
Amazon Fresh offers free attended or unattended delivery on the order of or beyond $50 with Prime Membership.
You can also choose your delivery time and schedule your order on the day you want.
Take a look at the below Delivery Option Page
The negative point of Amazon Fresh is, it provides its services to Prime users only. Once you are completed with your 30-day trial, $299 will be charged as an annual fee on top of the products you purchase.
How sellers can sell their products on Amazon Fresh?
It has never been easy for sellers to sell their grocery or perishable goods online because consumers expect the same services alike physical stores. If at all, sellers start selling things online they have to maintain their own delivery system which may not be beneficial to them.
With Amazon Fresh, sellers can easily sell perishable goods or groceries to consumers ensuring that whatever they sell are fresh and of good quality.
Restaurants or neighboring shops too which have experience in delivering fresh and hot meals can enroll in Amazon Fresh and get connected with millions of consumers.
Amazon has always been the choice for consumers who look for unique and creative things online. It has shelved almost every brand and every product in the store which can attract people. With an impressive collection and delivery services, it seemed inevitable that Amazon would add grocery too in it’s shelf.
Thus, growing its Amazon Fresh service in various cities suggests that Amazon has a long haul in grocery.