How to sell products with lesser visual appeal

We tend to make snap judgments. According to a research it takes only 1/10th of a second to form a first impression about an individual or a website. It takes 50 seconds only to form a judgement if they like the site or not.

Selling online is not a big deal, consistency in sales and conversion is. And God forbid if you sell products that does not sooth the eyes, the conversion becomes a daunting task.

Your customers buy more on visual aspect of the image than anything as they cannot touch/feel the product. It’s all on how it looks. This means you need to work twice on making your product image interactive and appealing for better conversion rate.

If you are dealing in products that has less visual appeal, it becomes a daunting task to present it the way it appeals. The concern however is how you make it more eye-pleasing?

Use high quality images:

Often websites fail at displaying product image with better quality. It ends up looking dull and unfinished. The customer fails to deduce if it would be worth it and hence exits quickly.

Hem stands out when it comes to displaying even the most mundane and dull product as the finest one to have. It can sell a Punched metal Hook too in quite royal ways.

1

The texture and color of the image gives it a classy and royal touch. As a customer i would never hesitate buy this.

A 360 view:

Showing any product from just one angle raises eyebrows and suspicion. Any customer would want to see products 360 degree. A normal image just meet the expectation in the eCommerce world, especially if you are pitching product with detail, personality and value.

Henry Todd, a London based, contemporary lifestyle and fashion company has a strong British heritage.

As a start up company, Henry Todd started with a small number of garments, as for them it was more about quality than quantity. An aim of an all 28 piece, 15 garments for men and rest for women they focused on creating product page that stood apart from the rest.

The essence of this page lies in simplicity. The image is a full-body view of the model and more importantly, the product. By clicking on the arrows to the right or left of the model, customers can spin the model around, allowing for a full 360 view of the product.

1

A 360 rotation offers real time experience to customers giving them chance to explore even through their smartphones.

Give it a thematic presentation:

Are you merely clicking a picture anyhow or you have arranged and created a contextual background for the product image?

It is crucial to understand if you are targeting the right product matter. Imagine if a car companies just display car by a road covered in mud. Would you buy it? No, because it affects your customer’s mindset about the luxury they associate with the product.

But if the same car is pictured as parked somewhere neat and or on a beautiful highway..  It has more chances of being sold. It’s all in context.

HOM Furniture has a queen bed frame for sale. What they have done is rather than showing a plain dull bed frame, they put it nicely as the final product, how will it look actually in a set up.
1

Imagine this bed without being placed in this room. It would be just another piece of furniture. Hence, it is important to associate something when selling such tangible products.

Final Thoughts:

Selling tangible products online is one hell of a task. eCommerce is widely covered with fashion brands making most of it. Hence selling furniture, home decor is not yet a major success. Even Amazon couldn’t do much with it. Hence enhancing product image is crucial to such online stores.

After all its visuals that drives majority of the traffic to site. Without it, it is difficult to make conversions merely relying on content and product description.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s