This April we bid farewell to Amazon’s CBA process. Amazon has been giving you enough notices and you are expected to make the necessary changes.
From books to grocery, Amazon Prime to Amazon Go, it has come a long way in terms of innovation and customer satisfaction. If this wasn’t enough, Amazon also launched its own payment gateway “Pay with Amazon” in october 2013 and so far a cumulative total of more than 33 million unique customers have used Amazon Payments since the service launched.
Pay with Amazon
Amazon is aiming at acquiring as much as business as could reasonably be expected from shoppers moving their spending from stores to desktop PCs and cell phones, regardless of the possibility that the exchange isn’t done on Amazon.com. Preparing installments is another approach to do that by charging dealers 2.9 percent in addition to 30 pennies for every exchange took care of by Amazon
Amazon aims at expanding in all possible ways. It plans to reach out to even those who do not buy from Amazon.com through its processing payments. The added advantage is the credibility it offers and of course the brand name associated.
Riveter, a North Carolina company that sells bags made by the spouses of U.S. soldiers, switched from PayPal to Amazon Payments in February, two days before the company was featured on the television show “Shark Tank.” In anticipation of the show airing, founder Lisa Bradley expected a surge in orders, prompting the switch.
What’s in the store for you
For pioneers, you get inline address and payment widgets that keeps you centered on website. Hence, as a seller if you are selling service that needs monthly renewals, drop your worries. Pay with Amazon will handle your payment method so you can focus on more important work.
Pay with Amazon is aptly optimized for your mobile sites as well.
Finally, Amazon’s “Pay with Amazon” also bears the payment for digital products. So let’s say you are selling a software service you can offer your customers a Pay with Amazon Options
However, PayPal is still at number one on the list of most prefered online payment, processed by $82 billion in transactions for nearly 180 million shoppers. The driving force behind this is also that other giants like Walmart will not let amazon sneak in so easily into the datahive. Given the tech forces Amazon has, all it need is Data and within no time it will monopolize the market.
How do you inculcate Pay with Amazon
It totally depends on your website and the platform you sell on. As of now Pay with Amazon is supported on following hosts
- Big Commerce
There are several significant platforms too where Pay with Amazon is integrated. However, if you aren’t using the hosted platforms where it is already integrated, you can still use Pay with Amazon on your website.
Amazon does offer you an option where you can generate your own Pay with Amazon button.
The bottom line: Amazon will hold you regardless of how your site is set up. You very well might need to enlist the guide of some expert engineers to get it going.
How does it affect your business and why should you integrate Pay with Amazon
- Increase Conversions:
Pay with Amazon offers smoother and a familiar checkout experience. CBA is more order management process while Pay with Amazon is more oriented towards payment procedure. Customers click due to smooth and familiar checkout experience as they need to spend minimum time on entering details as it lets your pre store it
2. Increases Personalization and strengthens CRM
Amazon creates a set of API that lets merchant “Check in and Checkout”. Once you checkout, you will put credentials and your password to pay, once you are done with it. It eventually decreases the redundancy of filling credentials all the time.
The prime benefit of check in is that it enables you to connect to your CRM. This gives you clear idea of your customers and their preferences. The process authenticates and validates the customer. Judging by this, you can shape your business module.
3. Fraud protection and enhancing buyer confidence.
Help reduce your costs and protect your business with Amazon’s proven fraud protection, at no additional cost to you. Enhancing buyer confidence offers protection against defects, delays and customer support to buyers on your website through the 100% Buyer Protection Guarantee.
Making the service effortlessly accessible to prevalent e-commerce business, fundamentally augments Amazon’s span and impact over the online retail universe. Shopify, for instance, one of its Premier Partners at dispatch, serves 243,000 shippers; each of them can now introduce Amazon’s installment procedure administration, and make checkout swifter and less demanding for
Amazon’s expansive base of customers. Amazon’s developing nearness in different features of the E commerce background can keep the brand top of mind for a great millions out there.
Amazon depends on the analysis of data, both substantial scale and granular, to drive its techniques and strategies, and to tailor the offers, services, items, and messages it uses to pull in and hold clients.
In the online world, insightful retailers can transform Data into power and few, assuming any, retailers are savvier than Amazon.