Pay With Amazon – A step closer towards Data mining

This April we bid farewell to Amazon’s CBA process. Amazon has been giving you enough notices and you are expected to make the necessary changes.

From books to grocery, Amazon Prime to Amazon Go, it has come a long way in terms of innovation and customer satisfaction. If this wasn’t enough, Amazon also launched its own payment gateway “Pay with Amazon” in october 2013 and so far a cumulative total of more than 33 million unique customers have used Amazon Payments since the service launched.

Pay with Amazon

Amazon is aiming at acquiring as much as business as could reasonably be expected from shoppers moving their spending from stores to desktop PCs and cell phones, regardless of the possibility that the exchange isn’t done on Amazon.com. Preparing installments is another approach to do that by charging dealers 2.9 percent in addition to 30 pennies for every exchange took care of by Amazon

Amazon aims at expanding in all possible ways. It plans to reach out to even those who do not buy from Amazon.com through its processing payments. The added advantage is the credibility it offers and of course the brand name associated.

Riveter, a North Carolina company that sells bags made by the spouses of U.S. soldiers, switched from PayPal to Amazon Payments in February, two days before the company was featured on the television show “Shark Tank.” In anticipation of the show airing, founder Lisa Bradley expected a surge in orders, prompting the switch.

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What’s in the store for you

For pioneers, you get inline address and payment widgets that keeps you centered on website. Hence, as a seller if you are selling service that needs monthly renewals, drop your worries. Pay with Amazon will handle your payment method so you can focus on more important work.

Pay with Amazon is aptly optimized for your mobile sites as well.

Finally, Amazon’s “Pay with Amazon” also bears the payment for digital products. So let’s say you are selling a software service you can offer your customers a Pay with Amazon Options

However, PayPal is still at number one on the list of most prefered online payment, processed by  $82 billion in transactions for nearly 180 million shoppers. The driving force behind this is also that other giants like Walmart will not let amazon sneak in so easily into the datahive. Given the tech forces Amazon has, all it need is Data and within no time it will monopolize the market.

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How do you inculcate Pay with Amazon

It totally depends on your website and the platform you sell on. As of now Pay with Amazon is supported on following hosts

  • Shopify
  • Big Commerce
  • PrestaShop
  • Opencart
  • 3Dcart
  • Lemonstand

There are several significant platforms too where Pay with Amazon is integrated. However, if you aren’t using the hosted platforms where it is already integrated, you can still use Pay with Amazon on your website.

Amazon does offer you an option where you can generate your own Pay with Amazon button.

The bottom line: Amazon will hold you regardless of how your site is set up. You very well might need to enlist the guide of some expert engineers to get it going.

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How does it affect your business and why should you integrate Pay with Amazon

  1. Increase Conversions:   

Pay with Amazon offers smoother and a familiar checkout experience. CBA is more order management process while Pay with Amazon is more oriented towards payment procedure. Customers click due to smooth and familiar checkout experience as they need to spend minimum time on entering details as it lets your pre store it

       2. Increases Personalization and  strengthens CRM

Amazon creates a set of API that lets merchant “Check in and Checkout”. Once you checkout, you will put credentials and your password to pay, once you are done with it. It eventually decreases the redundancy of filling credentials all the time.

The prime benefit of check in is that it enables you to connect to your CRM. This gives you clear idea of your customers and their preferences. The process authenticates and validates the customer. Judging by  this, you can shape your business module.

       3. Fraud protection and enhancing buyer confidence.

Help reduce your costs and protect your business with Amazon’s proven fraud protection, at no additional cost to you. Enhancing buyer confidence offers protection against defects, delays and customer support to buyers on your website through the 100% Buyer Protection Guarantee.

FInal Thoughts:

Making the service effortlessly accessible to prevalent e-commerce business, fundamentally augments Amazon’s span and impact over the online retail universe. Shopify, for instance, one of its Premier Partners at dispatch, serves 243,000 shippers; each of them can now introduce Amazon’s installment procedure administration, and make checkout swifter and less demanding for

Amazon’s expansive base of customers. Amazon’s developing nearness in different features of the E commerce background can keep the brand top of mind for a great millions out there.

Amazon depends on the analysis of data, both substantial scale and granular, to drive its techniques and strategies, and to tailor the offers, services, items, and messages it uses to pull in and hold clients.

In the online world, insightful retailers can transform Data into power and few, assuming any, retailers are savvier than Amazon.

 

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Know this before selling food online in India

Know this before selling food online in India

India has emerged as one of the most promising market for online businesses. With steadily increasing internet penetration, Indians are buying a lot more than just electronics and books online.

In this progression, Food happens to be one of the major subdomains in this emerging e commerce market in India. Sellers are naturally attracted to selling goods that comes with frequent and recurring demand patterns.

According to retail consultancy Technopak, the online grocery retail market is growing at 25 to 30 percent in the metros and other large cities in the country. This is quite promising for aspiring sellers who want to expand their online footprints in this market and maximise their profits.

Grofers.com, Peppertap.com and bigbasket.com are the ones that are currently leading the online food selling marketplace in India.

If you also want to dive into this market, there are a few prerequisites to fulfill-

Registration with FSSAI-

A license from FSSAI or Food Safety & Standards authority of India is mandatory to sell your goods online. Merchants with FSSAI approval can only sell edible items online or offline.

VAT Registration-

Ensure you check eligibility for your product and obtain a VAT registration number from the local sales tax authorities.

CST –

CST will be levied when goods are moving from one state in India to another.

Important Parameters to consider when fulfilling online food orders-

1- Consider at what temperature the product needs to be kept throughout the fulfillment transit.

2- Invest in proper boxes, jars, dry ice, to ensure products are been delivered fresh.

3- Choose experienced fulfillment service to avoid late delivery, especially in the case of gifts.

Stock keeping and storage of food items calls for high-standard inventory management and well equipped physical distribution.  That is why it is essential to have an efficient inventory management software coupled with a capable logistic partner.

While physical infrastructure in still deficient in India with reference to Food storage and distribution, nonetheless, things are changing fast. Online sellers looking for greener pastures, can certainly rely on Food to be the next driver of growth.

Read the entire post in detail, and tips to come up with a great online store for your food business. 

Migrating from Magento to Shopify? Here’s what you need to know

Magento to shopify migrationMagento was officially announced in the year 2007, and within the very next six months, its first public beta version was released.

Considered to be one of the oldest software, Magento has surely won hearts of thousands of sellers who are running their multiple stores across the popular eCommerce platform.

Magento has already been ranked as Top platforms for Fastest Growing retailers in the Internet Retailer 500 Guide Demonstrating Tremendous Annual Growth, therefore, the number of information for developers and users are increasing too.

Switching over marketplace can be challenge

Small sellers dealing with few products can easily experiment with multiple ecommerce platforms to run their eCommerce business.

The problem of migrating may be a nightmare for medium and large sellers who deal with hundreds and thousands of orders- because it can bring a stop to their sales process and revenue coming from their multiple online stores.

No site migration is without frustration; however, switching to hosted solution Shopify allows a wizard mode to help non-technical sellers set up their stores with no hassle.

About Shopify

With more than 11,000 successfully migration since 2009, Shopify is considered to be a one-stop platform that is allowing sellers to design, set-up, and manage their stores over the web, social media, and brick-and-mortar and pop-up shops too.

Shopify currently powers 300,000 business in approximately 150 countries and trusted by big names that include Red Bull, Budweiser, and New York Stock Exchange.

Direct voice from existing customers

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Major reasons what sellers can expect from this migration

Every eCommerce marketplace will have its own pros and cons, however, switching to Shopify, one can ensure:

Considering Back-end

– Easy migration

Unable to have complete control on your store management (that allows you to edit the raw HTML/CSS code) to manage run your store can lead to frustration of running your online selling business.

Shopify being hosted solution eliminates the hassle of delay in migration process as sellers can easily gain access to migration steps in the simplest and menu-driven method.

What makes Shopify different from other eCommerce platforms?

Not having to depend on external developers to understand the technicalities involved in migration, Shopify is surely helping sellers save time and cost used over a non-hosted eCommerce platform.

– Uptime

Experiencing a downtime in performing daily tasks, or even worse, not being able to use a feature or functionality can directly hamper your customer’s experience when shopping from your eCommerce store.

Many eCommerce platforms may limit bandwidth speed as per the plan chosen by the sellers, however, Shopify does not charge extra and offering full uptime ensuring your daily process is up and running, even during the migration process.

What makes Shopify different from other eCommerce platforms?

Upgrading for a higher subscription to avail benefits of features and functionalities can be helpful, however, switching over to a different plan just to ensure speed may not be affordable to many at the growing stage. All Shopify plans include unlimited bandwidth for free.

Considering Front end

– Responsive checkout

As per Statista, 42% of mobile visits to retail sites were generated via smartphones. Therefore, unable to allow multi-channel consumers to easily checkout on your online selling website will automatically lose you potential opportunities who are already interested in your brand.

Shopify’s responsive checkout ensures sellers are able to offer their consumers a quick purchase transaction over their smartphones or even larger screens.

What makes Shopify different from other eCommerce platforms?

Offering consumers a square-cropped product image view, with Shopify’s responsive checkout they are also able to make changes to shipping address on-the-go.

-Marketing

Sellers across multiple marketplaces usually run costly promotional tactics over social media sites to direct traffic to their eCommerce stores.

Shopify’s offers sellers an in-built marketing app to attract traffic from popular search engines like Google, Bing, and Yahoo too. Not only that, this feature makes it easy to track your consumer’s website behaviour.

What makes Shopify different from other eCommerce platforms?

Being able to know what your consumers like and targeting them in a correct way, Shopify’s in-built marketing tool can prove to be great to optimize marketing costs over time.

Useful resources to get your Shopify store up-and-running

Go through the Shopify Introduction

It becomes easy to migrate if you know how does the eCommerce platform work? Going thoroughly to Introduction to Shopify will give you insights about the key features, ways to sell, pricing plan and much more information those are required to make take migration decision.

Then, consider Shopify Theme Store

You need to create a store for listing your products, and Shopify Theme Store will make it easy for you to gain access to a number of themes to best match your online selling needs.

Look up Shopify App Store for migrating apps

Magento to Shopify app will be the one you are looking for in case of this migration, however, via Shopify App store you can look up for other apps that will make it easy to migrate other channels that include shipping service, marketplaces and bookkeeping too.

View Shopify migration video to setup your store

Shopify is surely allowing an easy cart2cart migration, however, before you do that accessing their Getting started with your store migration guide can ensure you don’t stuck and set up your store in one go.

Last, Sign-up for a 14-day trial

In the end, when you are set to migrate your Magento store to Shopify, don’t forget to opt for its promotional 14 day free trial that will make you get the hang of the giant market
place, Shopify.

Happy Migration 🙂

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