Etsy is a constantly-growing and busy marketplace that is allowing artisans from across the globe to earn from their creativity.
Currently recording 1.4 million active sellers, this rapidly growing marketplace has a customer base of 19.8 million active buyers helping artisans to make the most out of their art work, online.
With a number of artisans and sellers registering with Etsy marketplace on a daily basis, it’s becoming difficult for many start-ups to increase visibility when selling on the fastest- growing marketplace which reported revenue of US$ 195.6 million in 2014.
To make it easy for any newbie, I have decided to come up with this article that can help Etsians to do things that actually matters to spread product awareness while having fun, selling on the marketplace.
Firstly, let’s talk about those crucial elements that impacts the most, in Etsy’s search results
Correct product category selection
You may be experimenting with multiple keywords for coming up with the most effective product name, but, all goes in vain; if your product is not listed under the correct category.
Prior 2015, listing on Etsy was a struggle to sellers as there were many categorizations based on multiple concepts, depending on the product type. However, on February 2015, Etsy announced a change to their item categories.
To know more about listing your products with the correct category, click here.
Tags used in the title
Your title may include keywords relevant to other sellers across the marketplace; however, the tag you add to your title can be unique to improve visibility for your products.
For instance: If you are selling Apparel, and you offer the best handmade collection of dress to suit multiple occasions. Now, simply keeping your product title as “men’s casual wear,” or, “best collection for women” will not make your products show up in search engines, easily.
Try and be more specific with your title by adding tags that actually describes the use of your product well, for e.g. “wedding dress for women”. Adding tags like “wedding dress” will improve your product visibility, as customers will enter keywords that would actually serve their purpose for buying the product.
Please note: Etsy allows sellers to add up to 13 tags in their product name, try and use them all. This can cover more number of keywords that customers look up in Etsy’s search result.
Next: Take advantage of Etsy’s tools
Two crucial product visibility elements offered by Etsy are:
Etsy Shop Title
This will represent your shop, which means your customers will get an idea about what your brand has to offer. Etsy allows sellers to create a “Shop Title” up to 55 characters long, hence, ensure you include the most found keywords to stay up in Etsy’s search results.
To know more about Etsy Shop Title, click here.
Etsy Shop announcements
This section gives sellers an opportunity to attract audience and engage with their products. Be loud about your special offering and new product releases, using Etsy Shop announcement.
To know more on Etsy Shop announcement, click here.
Third: Use Etsy’s Promoted listings
With millions of people looking up for products on Etsy on regular basis, how can you increase your product visibility?
Etsy’s “Promoted Listing” feature is helping many start-ups small business owners to make their products visible in front of potential shoppers, frequently.
Using “Promoted listing, your products will be showcased as ads within search results, irrelevant to what position they appear in Etsy’s search results. Etsy also helps sellers to “Manage Promoted Listings,” as well as, offer stats to review performance of their “Promoted Listings.”
Last, be socially engaged
Etsy allows sellers an ability to easily connect their products across multiple social media sites, helping them get noticed in a full-proof way.
Take an advantage of this, and increase visibility for your Etsy products on leading social media channel Facebook, Twitter, and Pinterest.
For example: Creating a “Facebook Business page” for your “Etsy Shop,” will allow you share your listings and make them visible in front of millions of potential customers who visit the site on a daily basis.
To know more about Etsy’s social media connection, click here.
Don’t forget to keep optimizing!
With the above, you can try and increase exposure for Etsy products on the marketplace, as well as, across the web. However, optimization is the key for a steady growth.
What can you do?
Integrate an analytic tool
“Google Analytics” will help you understand and track down any metrics you set up. And, in case of expanding your business by opening multiple Etsy Shops, you can measure performance for all of your stores from a single place.
Make complete use of Etsy Shop stats
An in-built analytic feature offered to all Etsians, “Etsy Shop stats” allows insightful facts and figures to help them increase awareness, effectively.
Using Etsy Shop Stats, if you uncheck the boxes for “Google” and “others”, you’ll be left with the keywords people are using on Etsy to find your shop and items
Play with keywords in Etsy Search bar
Last, type all those keywords that have been used to search your product in Etsy’s search bar and gain access to list of products that show up under those keywords.
Having such data, Etsy sellers can find it easy to understand whether the keyword is too saturated to be worth trying to optimize, or, which one will work.