Facebook ads are a great medium to boost your online business

Facebook ads are a great medium to boost your online business. While paid acquisition through Facebook is fairly a large subject to deal with, Classifying ad-types for Facebook is where a retailer can start their journey.

Leanna Kelly from CPC Strategy shows a comprehensive and effective way to segregate Facebook ads. The following is an excerpt from her post.

“At first glance, Facebook advertising looks a little overwhelming.

With dozens of ad types, targeting options and placements and 11 different sales- and brand-related objectives, it’s enough to make your head spin.

Not to mention the fact that it’s hard to know what types of ads Facebook users will actually engage with.

To offer a little clarity, we’ve put together a quick and dirty guide to the Facebook ad types that work best for retailers.

  1. Carousel Ads
  2. Canvas Ads
  3. Dynamic Ads
  4. Lead Ads
  5. Video Ads
  6. Domain Ads
  7. Offer Ads
  8. Collection Ads

Carousel Ads

Goals: Clicks to Website, Brand Awareness

Interactive and visually appealing, Carousel Ads are perfect if you’ve got multiple products you want to promote or an array of services you need to build awareness of.

They’re also mobile friendly, and they can be placed right within the newsfeed, making their click-through-rates better than most.

Carousel Ads are also great for marketers, as they allow a sort of A/B testing—well, A/B/C/D/E testing, really. By promoting five different posts or products at once, spotting trends and determining what best resonates with customers is easy.

Here’s what a Carousel Ad looks like:


Carousel Ad Specs

Here are Facebook’s Design Recommendations for Carousel Ads:

  • Recommended image size: 1080 x 1080 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
  • Your image should include minimal text.


Canvas Ads

Goal: Clicks to Website, Website Conversions, Brand Awareness

This is as interactive as it gets in the Facebook advertising world, allowing customers to get up close and personal with your images and products by tilting, swiping, zooming and more—all with just their fingertips.

Fast (Canvas loads quickly, as much as 10 times faster than the standard mobile web), seamless and available only on mobile, it’s a great way to engage customers and get them excited about what you have to offer.

Here’s a peek at what Canvas Ads can do:


Canvas Ad Specs

From Facebook’s Canvas Ad Design Recommendations (photos):

  • Image Ratio: 1.9:1
  • Image Size: 1,200 x 628 pixels recommended
  • Your image may not include more than 20% text
  • Text: 90 characters recommended
  • Headline: 45 characters recommended
  • Note that the feed unit may have either an image or video

Videos Canvas Ad Design Recommendations:

  • Text: 90 characters
  • Headline: 25 Characters
  • News Feed description: 30 characters
  • Aspect Ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128kbps + preferred

For technical video requirements, see Facebook’s Canvas Ads guidelines.

Dynamic Ads

Goal: Website Conversions

These are some of Facebook’s most powerful advertising methods for spurring sales. Based on your own website data, Dynamic Ads offer a form of remarketing, letting you reach users based on past actions they completed on your website or within your store.

You can target users based on the content they viewed on your site, items they added to their shopping cart, products they purchased and more.

It does require installing the Facebook Pixel on your site—but we’ve got a pretty good guide for getting that done. It’s not as complicated as it sounds.

Here’s an example of a Dynamic Ad:


Not only are Dynamic Ads simple to set up (as long as your feed is optimized for Facebook), Facebook has added several new features over the years that add immense value for retailers:

  • Cross-Selling Functionality

For example, if a shopper purchases a skateboard on your website, retailers can feature items such as helmets, knee pads or wheels to that customer.

  • Conversion Optimization

When you optimize ads for conversions, you’ll get fewer but higher value impressions. You’ll also see more efficient spend on your Dynamic Ads.

  • Connect Shoppers Beyond Facebook

Native video and unique formats for interstitials are showing up across other publisher sites.

Lead Ads

Goal: Lead Generation

Forget setting up tedious opt-in forms or landing pages on your site in order to capture leads.

Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses.

Lead Ads allow Facebook users to sign up for things like newsletters, price estimates, follow-up calls and business information, which can be extremely valuable to retailers looking to expand and improve their customer interaction.

Here’s how a Lead Ad is displayed:

The most effective way to retrieve lead information is to set up lead ads to sync with a CRM solution from one of Facebook’s integrated marketing platforms.

Facebook currently partners with:

Through these integrated marketing platforms, retailers can collect lead information in real-time, helping them maintain communication with their customers.

They can also collect leads in real-time by setting up a custom integration between the CRM and the Facebook API. (Or you can download lead information manually into a CSV file.)

Garnered contact information can also be used to create Custom Audiences and Lookalike Audiences, ultimately allowing retailers to remarket to current customers, or find and approach new ones that share similarities with people who have filled out your form.

While this approach may not drive immediate results in terms of sales, it increases the likelihood of increased conversions in the future.

Rather than targeting specifically based on interests or behaviors, retailers now have the ability to focus on individuals that have, in one form or another, already engaged with their brand.

Pro-Tip: Advertisers with the Facebook pixel implemented on their website can also set lead ads to be shown to people who are likely to sign up for information and are also able to measure cost-per-conversion from lead ads.


“With every campaign you plan on running, you need to first ask yourself what your objectives are,” says Casey Edwards, Social Marketing Manager at CPC Strategy. “If you decide to run a lead ad, your goal probably isn’t revenue. It’s email signups, gathering information, and finding value in various conversion types.”

Lead Ad Specs

Here are Facebook’s Design Recommendations for Lead Ads:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters
  • Your image should include minimal text”

We are left with Video Ads, Offer Ads and Collections ads. To read about them, go to the post.

About Orderhive:

Orderhive is a SaaS based inventory management system that syncs inventory across channels and automates your online business.

Follow our blog and learn about growing your online business, selling on multiple channels and cool growth hacking techniques.



Things to keep in mind while devising Facebook strategy for eCommerce business

With over a million of users, Facebook is proving to be an important tool for marketing your eCommerce business. This is because, it allows eCommerce business owners to regularly interact with customers enforcing brand messages. Therefore, Facebook is a must-go-to for all eCommerce business.

Marketing your eCommerce business and offerings using Facebook will help bring in new customers as well as retain existing ones. But, simply creating a Facebook business page and sharing content about your business and offerings is not enough. You need to have a Facebook strategy in place to succeed quickly.

The following five core strategies will help you streamline your Facebook activity and turn your Facebook page into a success story.

Facebook strategy for eCommerce business

1. Enable social sharing buttons

Simply depending on Facebook to get social may not bring out results that you are expecting. So, the foremost thing to keep in mind while devising Facebook strategy for your eCommerce business is enable social sharing button throughout your site. Facebook “share” button will make it easy for customers to share content and offerings of your business what they like. The more “share” you get, the better chances of sales opportunities.

Also, it is advisable to use a part of website’s homepage that invites people to “share” your Facebook account. Once they hit the “share” button, your eCommerce business account; or the page that they like will reflect in their activity feed which is automatically visible in their network too.

2. Share promotional content for those who “like” your business page

You need to keep the “likes” go on and on for gaining maximum visibility and business for your site. Your customer take time and share your eCommerce business account in their networks by liking it. Therefore, appreciating or thanking them with promotional discounts, content, coupon codes or gift vouchers will encourage them to spread a good word of mouth and you’ll automatically bring increase the number of “likes” for your business page. This social way of getting attention should be is a must-have for your eCommerce business.

3. Don’t forget to provide regular updates

Mélange is the key for social media. Therefore, it is crucial that you provide regular updates that includes images, content, links, about us section and others that are relevant to your eCommerce business. Also, it’s a good idea to regularly update your status. While updating your status make sure that they are relevant to your business and unique to get your audience engaged.

4. Consider adding a Facebook store tab

Don’t overlook the importance of Facebook store. Earlier you could only use Facebook as a platform for promotions, but today it allows you to sell. Facebook for business will allow you a very cost-effective way of providing an additional webs store. Considering a Facebook store tab on your official website is a must while devising Facebook strategy for eCommerce business. They offer multiple storefront themes, you can pick one as per your business needs and enjoy maximum visibility for your products and business too.

5. Don’t neglect SEO

Facebook is no doubt one of the most popular social networking site, but that doesn’t mean you neglect the SEO. You want to divert more and more people on your Facebook landing page or your Facebook store, therefore it becomes important to infuse SEO best practices for Google to identify you. Focus on appropriate keywords in your “About Us” page, product description and other content area of your Facebook account. Also, Facebook offers a URL to name your business, it is wise to use it. Doing this you’ll have your business name with the keyword Facebook in the URL, which will keep your business visible in search ranking.

In summary

Facebook is slowly proving to be an effective platform for promotion and now even selling too. Therefore, keeping in mind the above things will help you create an ideal Facebook strategy for your eCommerce business. To know more about eCommerce business and management system, you should visit – www.orderhive.com/blog.html

Promote your business on LinkedIn: Tips and tricks

Whether you are looking for a job or running your business, you will get the benefits of the connection in your network. Networking has always remained an integral part for business and today with the rapid growth of the Internet and many social sites, it has become a lot more easier to promote your business and make contacts. When we talk about social websites, the most effective site for many entrepreneurs and business owners is LinkedIn.

LinkedIn is a complete professional network that enables you to promote your profile and your business. It allows you to build a professional network of contacts and update you with the latest information from your competitors.


With millions of users on tap worldwide, it gives you an ability to generate business connections, which in-turn will help promote your business. With so much potential, it is essential for any business owners to be able to utilize and leverage the concept in order to use it to their advantage.

Here are some tips and tricks on how to use LinkedIn effectively:

1. Showcase a nice profile on LinkedIn

LinkedIn enables you connect with the right people having same field of interests across the world, hence always remember that your LinkedIn profile is not just a profile, but more than that it’s your enhanced electronic business card that helps people to know about your skills and expertise. So spend more time to complete your profile with the right keywords to connect with correct people.

LinkedIn is a professional network, hence it is always recommended to add a professional photograph in LinkedIn so people can easily recognize you. Also, update your profile on frequent basis with valuable information. Add your field of experience, additional interests other than your job and your contact details.

2. Make connection on LinkedIn

It is always suggested to spend time on LinkedIn to update your profile and make new contacts. Have a relevant contact list that can include people you know outside of LinkedIn and also connect with people of similar interest. With the help of “people you may know” tool helps you discover more new connections.

Once you have created strong contact connection on LinkedIn, you can request people from your existing connections to recommend you to others in your field. This way you increase your business visibility.

3. Bring your page to life!

Add a banner image to the top of your LinkedIn company page. The default landing page is the “Home Page.” Your banner image will appear at the top of this tab. It is also suggested to place clickable URL behind your primary banner image, which will serve as an additional traffic driver and, of course, another reason for users to like your page.

4. Create join and participate in groups

Joining and participating in groups shows your interest and increases your engagement among people. Also, you can create your own LinkedIn group and invites your contact to join the group.

5. Use LinkedIn ads for specific audience

LinkedIn has some great marketing tools to help you target ads to specific industries and to the level of leadership that people hold within a company. LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website. People click on your ads and visit your website.

Your ads may appear in various positions on any or all of the pages listed below:

  • Profile page
  • Home page
  • Inbox
  • Search result page
  • Groups

Your ads will be displayed to LinkedIn members who meet your targeting criteria. This is the ultimate branding tool for any business.

6. Write recommendation for others

The best thing what you can do is to write recommendations for some people that you have already worked with or you are working with. Most likely your recommendation is going to be approved, and when it does – your name and your company name will reflect on their profile as long as it’s up. This feature is awesome for branding.

7. Get your employees on LinkedIn

Great employees’ can be your best marketing power. You can ask your employees to update their LinkedIn profile to state they work at your company. So, if each user profile is connected to 100 people, then a company with 10 employees result to a potential reach of 1000 when your employees post updates.

8. Populate your “About us” section

It is always recommended to populate your “About us ” section with effective keywords. Input valuables information in your skills and expertise section and include those keywords where appropriate.

9. Display proper contact information

The “Additional info” section on your LinkedIn profile, you can add information on the best and easiest way to reach you. So, if a potential prospect is interested in working with your business, they look for an easiest way to contact you instead of visiting your website and checking for contact info.

Okay, now you know the basic tips and tricks of how to really get your LinkedIn profile working for you.

Top 5 cost-effective social media tools for small businesses

Social media is the most effective way for small business to indulge with that allows them connect with customers and build its brand name abruptly.

Why Social media?

In order to get your store a successful social media presence, it is crucial to grab every valuable opportunity to increase customer awareness. Having the ability to know what your customers, competitors and rest of the social media community are saying about your store, it is very important to getting great results from social media campaigns.

Indulge with the right social media tools!

Whosoever has done a Google search on social medial tools, may have come across hundreds of tools available to measure, analyze and create reports that show a store’s engagement level. But did you ever imagine, indulging with the wrong tools can result to more cost and use of resources.

Therefore, before choosing a social media tool, ensure to review the features and confirm that it suits your marketing needs. Many paid tools give you a sort of trial so that you can try before you buy. Hence, it is always recommended to take an advantage of those tools before you make a final decision.

Below, I present you with 5 social media tools always recommended for any small online business owner. These tools will help you save time needed for engagement and affordable for a small business budget.

Top 5 cost-effective social media tools for small businesses

Top 5 cost-effective social media tools for small businesses are: 


HootSuite, because it has the most user-friendly interface makes posting on Twitter and other social networks easy. HootSuite will allow user to attach images, schedule updates, or other document file types like (PDF, .doc, CSV) add location information, and choose privacy settings for social networks like Facebook and LinkedIn to control who sees the posts. Users can also track mentions across platforms and view social media traffic data.

A valuable social media tool that helps real-time posting on social media platforms as well as allow you to interact with customers.

HootSuite also has more than one price level. The regular version is free while the pro starts at around $8.99/month.


An ultimate publishing tool, Roost enables to set up multiple social networks wherein you can choose to which of those accounts you wish to publish your content at any given time. With this tool you can create either a single post or set up a series, known as “campaigns.” Another best functionality of this tool is it’s calendar view option enables the user to see at a glance how many posts has been scheduled for a given time, day, week or month- and to which account the content is scheduled. Unlike HootSuite, Roost does not provide users with the ability to monitor conversations from others.

As to price, Roost bills itself as “Free Now, Free Forever,” although there is a premium version intended for use strictly by realtors.


Similar to Roost, Postling is publishing tool, but also has an ability to show interactions from “Facebook Fans” and “Twitter Followers”.

Postling facilitates integration with platforms like “WordPress,” and “Tumblr,” hence can help the user use it for posting blogs. Moreover, the user can create multiple brand accounts, choose from many social networks, and set up multiple administrators.

Postling is not free but affordable. Pricing starts around at $1.00 for the first 30 days, then around $3.00 per month thereafter for each social network used. For most small businesses, that would mean a monthly outlay of not more than $15 to $20.


Another beneficial and one of the most recommended tool to small business owners is Simplify360. Simplify360 is a social media engagement and analytics tool that lets you engage with your customers, and analyze and interpret the social mentions of your brand. With this valuable tool, users can consolidate conversions happening about their brand  from various social media communities and actionable insights.

Price range from $45 a month.


Last but the most helpful social media tool is ManageFlitter. “Twitter” can be very noisy, hence with the help of this tool you can better handle your “Twitter account” for social engagement efficiently.

ManageFlitter integrates with your Twitter account and helps you a) find relevant audience to follow and connect, b) Unfollow inactive and spam accounts, c) Schedule and post tweets at optimal times, d) Monitor keywords, username and even websites mentioned on Twitter and e) Offers real-time analytics of your Twitter account.

ManageFlitter offers a free trial, hence you can sign up for a “free account” and get access to basic features for testing the service. The Pro Plan for more robust individual users is around $12/month.


Scheduling messaging and content using the above mentioned tools will help you focus on larger picture, while still remaining engaged with fans and followers through immediate and in-the-moment responses. So what are waiting for? Start scheduling your posts and adding content, but always remember to continue monitoring and engaging with your followers. The above social media tools are here to help, but there still needs to be a personal voice behind the accounts.

How Twitter is helping businesses to improve customer service?

Boost your customer service as brand amplifier by optimizing Twitter for order management

Twitter, As one of the most popular online social networking and micro blogging service has revolutionized the way companies connect and converse with customers in real-time online. A legendary precedent by Frank Eliason during his tenure at Comcast by starting the twitter handles @ComcastCares. Referred to as “most famous customer service manager in US, and possibly the world” by Business week, Fran Eliason’s innovative customer service initiative revolutionized the way organizations perceived social media. Among the popular social media platforms, Twitter is more personal, less formal and gives immediacy to interactions. Twitter, Thus more than just being a medium to broadcast messages through tweets online, Also provides an incredible opportunity to engage those voices and ensure a heightened brand presence for enterprises. It is an efficient tool towards boosting order management and order fulfillment.

How Twitter is helping businesses to improve customer service

According to a recent report on the usage of twitter by Interbrand’s top 100 brands by Simply Measured, Industry’s leading social media Analytics Company, While 95% of the top Interbrand Brands are active on twitter, Almost 23% of Top Brands have a dedicated customer service handle on twitter. Companies now recognize that an active online presence is not just essential but also instrumental to nurturing enterprise-customer relationships. However, Speed and quality of your response are critical indicators of an efficient customer support team and A crucial element of twitter’s success too is to keep the tweets prompt and timely.

It helps in nurturing a one on one relationship by helping companies engage in a dialogue with customers and offer a more personalized touch. Literally short and sweet, The tweets are only upto 140 characters so that they can be consumed even via mobile text messages and include links, videos, photos. Moreover with recent updates to the service, Twitter is gaining a massive traction among enterprises for customer service.

So how does Twitter enhance the customer service?

Twitter empowers customer relationship management by enabling a conversation between the enterprises and consumers. An effective use of twitter and other social media tools conveys a positive and more forthcoming staff involvement. Moreover by encouraging and acting on feedbacks, Twitter enables to build an image and identity for the brand.

As enterprises strive to engage in a conversation with customers through twitter, Conversations lead to customers, Customers lead to customers, and thus a relationship of trust grows. The following are the ways that Twitter can improve your customer service.

Twitter is lightening Fast and efficient:

An efficient customer service staff knows that customers do not appreciate wait time. A simple tweet even if it is a reassurance can go miles in sustaining a positive experience for the customer.

Cumulative Image:

A dedicated customer service handle on twitter goes a long way in building a powerful brand identity for the customers. Make sure that your customer service information and URL is in the profile. Thus, Twitter emerges as a high brand amplifier.

Respond to customer queries:

Twitter is an incredibly quick way of reaching out to the customer and responding to their questions and issues. A follow-up through twitter on any queries conveys a positive image of the company.

Proactively resolve complaints:

Twitter acts as a great customer management tool by enabling a prompt response to a negative feedback. The customer support team must ensure a prompt response to any negative comment.

Appreciate positive feedbacks:

Similarly, Customer service team can convey appreciation for the positive feedback from customers or stakeholders.

Brand Track:

Twitter also enables to track the brand conversation across the twitter ecosystem and monitor the brand presence and identity.

Encouraging and responding to feedback:

Twitter also ensures a constant conversation with customers by encouraging feedback either through online polls, views, sharing links, photos or videos. The effort can be further made more fruitful by responding to the feedback so as to nurture enterprise customer relationships.

Saves time and money:

As twitter is free and simple to use, Enterprises do not have to spend much time or money. Moreover, with social media management tools, it can further bring a consistent brand voice across the social media world.

With order management and order fulfillment as crucial aspects of customer service management, Twitter thus significantly boosts the efficiency in order management.